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Social Media 101 - PodCamp Toronto 2009 Martin Waxman, APR President Palette Public Relations Inc. February 2009 © 2009 Palette Public Relations Inc. All Rights Reserved.
The blogosphere – a view from above
A long time ago in a galaxy far away… Canada circa 2005
How did we practice PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what changed? A lot of people became reporters… and got very, very ‘social…’
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meet the new boss… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now vs Then   Forums, bulletin boards and café culture (e.g. cup of coffee with friends) WWSharing Writing and publishing Blogging Radio/audio Podcast TV Video Actual communities Virtual communities Instant messaging/telegram Micro-blogging
The glue Real Simple Syndication RSS = subscribing
Blogger relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video ,[object Object]
Virtual communities White label community
WWSharing delicious.com
The microsphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search & measurement ,[object Object],[object Object],[object Object]
 
Jumping in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Contact: Martin Waxman [email_address] Blog: www.martinspalette.blogspot.com Twitter: @martinwaxman

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Martin Waxman Pcto09 Social Media 101 2009

  • 1. Social Media 101 - PodCamp Toronto 2009 Martin Waxman, APR President Palette Public Relations Inc. February 2009 © 2009 Palette Public Relations Inc. All Rights Reserved.
  • 2. The blogosphere – a view from above
  • 3. A long time ago in a galaxy far away… Canada circa 2005
  • 4.
  • 5. So what changed? A lot of people became reporters… and got very, very ‘social…’
  • 6.
  • 7.
  • 8. Now vs Then   Forums, bulletin boards and café culture (e.g. cup of coffee with friends) WWSharing Writing and publishing Blogging Radio/audio Podcast TV Video Actual communities Virtual communities Instant messaging/telegram Micro-blogging
  • 9. The glue Real Simple Syndication RSS = subscribing
  • 10.
  • 11.
  • 12.
  • 13. Virtual communities White label community
  • 15.
  • 16.
  • 17.  
  • 18.
  • 19. Questions? Contact: Martin Waxman [email_address] Blog: www.martinspalette.blogspot.com Twitter: @martinwaxman