The document is a social media barometer presented by Martin Waxman at the PRSA International Conference on October 14, 2012. It discusses 6 topics: whether semantic search will end serendipity, a growing generation gap in social media use, how increased mobility means constant online connectivity, how new media programmers are not paid, the need for PR to adapt to digital first communications, and how to succeed in social media through content, creativity, curation, community, connecting and commerce. Each topic is summarized with a hashtag and Twitter handle.

1. Social Media Barometer
PRSA
International
Conference
Martin Waxman
October 14, 2012
© 2012 Martin Waxman. All rights Reserved.
@martinwaxman #PRSAIcon

2. Good to meet you IRL
@martinwaxman #PRSAIcon

3. Search me…
Ontogeny recapitulates phylogeny
Is semantic search
the end of
serendipity?
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4. The new generation gap
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5. I’d like that to go
Mobility means never having
to say you can’t reach me
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6. The face of new media
We do the programming
but we don’t get paid
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7. Digital first communications
Beyond publicity…
Time for PR to lead
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8. …putting things in focus
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9. How we get there
1. Content
2. Creativity
3. Curation
4. Community
5. Connecting
6. Commerce
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10. Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…
@martinwaxman #PRSAIcon

11. @martinwaxman #PRSAIcon

12. Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR
@martinwaxman #PRSAIcon