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Information Architecture class1 01 09
1. 1/9/2013
What is
Information
Architecture?
SI 658
Information Architecture
Marti Gukeisen
2. 1/9/2013
About this class
what to expect while you’re intellect-ing
2 SI658 Information Architecture
3. What is Information Architecture
Topics we will cover
1/9/2013
What is Information
Architecture
User Research
Strategy
Organization
Taxonomy & Ontology
Navigation Systems
Cross Channel IA
Place Making
Consistency
Reduction
IA Deliverables
Realities as an IA
Roles & Careers
3 SI658 Information Architecture
4. What is Information Architecture
Textbooks
1/9/2013
Information Architecture for the World Wide Web
3rd Edition (The Polar Bear Book)
Peter Morville & Louis Rosenfeld
ISBN 978-0-596-52734-1
Pervasive Information Architecture
Andrea Resmini & Luca Rosati
ISBN 978-0-12-382094-5
Other readings as assigned (will be provided on
ctools)
4 SI658 Information Architecture
5. What is Information Architecture
Class Format
reading responses are due at midnight the
Tuesday before class
Class:
lecture time
group activity time (starting week 2)
individual presentations (starting week 3)
class wrap up
1/9/2013
5 SI658 Information Architecture
6. What is Information Architecture
This class will grow these skills:
assess user and business needs
incorporate cross-channel thinking
understand methods of organizing information,
and optimize for reduced complexity
create IA deliverables
negotiating as a user advocate
presenting
1/9/2013
6 SI658 Information Architecture
7. What is Information Architecture
Big Picture
1/9/2013
Tentative Plan:
9-JanWhat is IA? What is this class?
16-JanMore About What It is
23-Jan The User Research Part
30-Jan The Business Strategy Part
6-Feb Organization
9-FebWorld IA Day (on a Saturday)
13-Feb Taxonomy, Ontology, SEO & Brand-speak
20-Feb Navigation Systems
27-Feb It's webrywhere - mobile, cross channel,
ubiquitous
6-Mar Spring Break
13-Mar Place Making
20-Mar Consistency
27-Mar Reduction
3-AprDELIVERABLES - how others see it
10-Apr Realities: budget, compromise, what's boring,
roles & careers
17-Apr Group Presentations
Firm Plan:
ideas
lecture
brilliance
group projects
7 SI658 Information Architecture
8. About me
My background, biases, day job
1/9/2013
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9. What is Information Architecture
Contacting me
1/9/2013
Marti Gukeisen
martivg@umich.edu
734-757-5913 cell
best way to
contact me
office hours:
Wednesday afternoons
(exact availability will vary)
1286 NQ / coffee shops
9 SI658 Information Architecture
10. What is Information Architecture
What I do
1/9/2013
Engineering
10 SI658 Information Architecture
11. What is Information Architecture
Where I do it
1/9/2013
www.enlighten.com
facebook.com/enlighten
11 SI658 Information Architecture
12. What is Information Architecture
I <3 SI
12
1/9/2013
SI658 Information Architecture
13. What is Information Architecture
Companies I’ve worked with
1/9/2013
13 SI658 Information Architecture
14. 1/9/2013
About you
name, specialization, why you are taking this class
14 SI658 Information Architecture
15. What is Information Architecture
You <3 SI?
15
1/9/2013
SI658 Information Architecture
16. 1/9/2013
What is Information Architecture?
how we will look at IA, what I will talk about, what I won’t talk about
16 SI658 Information Architecture
18. What is Information Architecture
1/9/2013
JJG on IA & UX at 2009 UX week
“A database architect makes information work for machines.
An information architect makes information work for people.”
“Experience design is the design of anything, independent of
medium or across media, with human experience as an explicit
outcome and human engagement as an explicit goal.”
7:45-10:00
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19. What is Information Architecture
JJG’s 2009
Revisions
1/9/2013
Web as
Software
Interface
Web as
Hypertext
System
PACE
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20. What is Information Architecture
the PACE model
The four domains of user experience design (the PACE model):
Perception engaging the senses
Action engaging the body
Cognition engaging the mind
Emotion engaging the heart
1/9/2013
20 SI658 Information Architecture
21. What is Information Architecture
1/9/2013
the three circles by Jonas Söderström
to do, to make, to act
interaction
design
graphic
Design
Information
design
to find,
to understand,
to interpret
to see,
to feel
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22. What is Information Architecture
Boersma’s T-model
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22 SI658 Information Architecture
23. What is Information Architecture
1/9/2013
Understanding IA Prezi by Morville
23 SI658 Information Architecture
24. Wrap Up
Start paying attention again.
1/9/2013
24 SI658 Information Architecture
25. What is Information Architecture
Why you should drop this class
1/9/2013
You hate working in a
group.
You think information isn’t
even real.
You’ve already decided to
just go with alphabetical.
Always.
You didn’t think this course
would involve reading or
effort.
You were expecting to get
some information about
architecture (buildings).
25 SI658 Information Architecture
26. What is Information Architecture
IA Rock Star Bios
The Point:
Familiarize all of you with
who’s who in the IA world.
Get a peak at what other
IA resources are out there.
You all get some
experience presenting (just
a little! 5-10 minutes!)
1/9/2013
The Process:
1.Pick an IA rock star
(from my list or your own)
2.Sign up for a presentation slot
3.Prepare a bio sheet (your
design) including:
Name, photo
major contributions to IA
their IA perspective/focus
where to find their stuff
(books, twitter, blog, etc.)
Rules: no repeats, 8 ½ x 11 page ONE SIDE only
26 SI658 Information Architecture
27. What is Information Architecture
IA Software Evals
The Point:
Familiarize all of you with
the tools available.
Learn a little about
wireframing, prototyping,
as you play.
You all get some
experience presenting (just
a little! 5-10 minutes!)
The Process:
1.Pick a software
(from my list or your own)
2.Sign up for a presentation slot
3.Complete an eval sheet (to
be provided). Gets at:
What platforms is it available on?
What capabilities does it have?
What are the strengths/ advantages?
What are limitations/negatives?
What file formats can it import and
generate?
1/9/2013
Rules: no repeats, 8 ½ x 11 page ONE SIDE only
27 SI658 Information Architecture
28. What is Information Architecture
1/9/2013
For next week
First assignment is due TUES Jan 15th at midnight.
50-300 words responding to the following:
Pervasive IA
Ch 2 Toward a Pervasive Information Architecture
Polar Bear
Ch 1 Defining Information Architecture
Ch 4 The Anatomy of an Information Architecture
28 SI658 Information Architecture