Inditex

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Short presentation about Inditex. (Zara, Bershka, Oysho, Pull and Bear etc..)

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Methodology: • This is a mystery shop and I was shopping for myself. I am a high-end customer, one who is familiar with making luxury purchases, one who enjoys quality, exceptional customer service, brand notoriety, brand image, and value the experience in-store. • My job was to visit 3 Luxury French brands: - Chanel: Le Bon Marché 22 rue du Sèvres, 75007 Paris - Cartier: 151 avenue des Champs-Elysées, 75008 Paris - Hermès: 24 Rue du Faubourg Saint-Honoré in Paris, 75008 France I paid a one day visit to these stores on Saturday the 19th of December from 12:30am to 03:00pm. I spent around 45 minutes at Hermès and Cartier and nearly one hour at Chanel. • In order to provide precise and detailed observations, I created a questionnaire for each brand (items are divided into 5 categories: Approaching and Entering the Premises, Store Service, Boutique Staff, Boutique Appearance & Smell and Products) which has been completed after each interaction. I have designed a series of objective questions (undistorted by my emotion or personal bias) as well as some subjective questions (based on my opinions, feelings or perception). I took care of placing myself in the correct mindset when answering each type of question. My goal was to accurately and without bias record interaction attributes, to offer insight for improvement opportunities, and to give strong praise for a job well done. I have put in this job attention to detail and commitment to excellence. • A report has been written to deliver precise, clear, detailed, and helpful observation documentation, analysis and recommendation for each brand. Scoring: Regarding the analysis of the results, each item per category was attributed an importance factor rate from 1 to 3 points (same rate per brand). I obtained a grade on 101 points which has been transformed into a score out of 20 points (i.e. p 50, graph on the right); and into a score of 10 points to design a chart per brand and per categories for the segmented analysis (i.e. p 51).

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Inditex

2. Head office Arteixo

3. Founders

4. Competitors

6. AMANCIO ORTEGA GAONA

8. Brands

10.

11.

12. Thank you for your attention 

Inditex

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