1. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling
3:30 - 4:10
Intro & present
4:10 - 4:30
shoot (& pee)
4:30 - 4:45
discuss
4:45 - 5:10
Present
5:10 - 5:25
Shoot (& pee)
5:25 - 6:00
Discuss, Present
& Wrap-up

2. The Compelling Imagein the Age of Social Media
Pros
★ Transcending language
Needs no interpreter
★Faster than reading
Lessens the need for descriptive
text
★Stimulating visually
Attention getting & emotional
★ Sharing easily
More outlets than the written word
★Connecting Personally
Someone or someplace they
know means more to them than
words

3. ★ Eternal
What goes online
stays online
The Compelling Image
Cons
in the Age of Social Media
★ Manipulatable
Images can be changed
★ Stealable
Images can be taken
and you’ll never know
★ Misinterpreted
Images can be read wrong
★Unwanted Attention
Images can be seen by
the wrong people

4. The Compelling Imagein the Age of Social Media
If inner beauty is all that matters...why do we have an outer?

5. The Compelling Imagein the Age of Social Media
Everyone Has A Head...Make Yours Look Good

6. The Compelling Imagein the Age of Social Media
Everyone Has A Head...Make Yours Look Good

7. The Compelling Imagein the Age of Social Media
Everyone Has A Body...Make Yours Look Right

8. The Compelling Imagein the Age of Social Media
Your Online Look...
One is from a
DSLR
One is from a
Phone
Is Camera Independent

9. The Compelling Imagein the Age of Social Media
Tips & Exercises
The Portrait

10. The Compelling Imagein the Age of Social Media
The Portrait
Front Light
Tips & Exercises

11. The Portrait
Environmental
The Compelling Imagein the Age of Social Media
Tips & Exercises

12. The Compelling Imagein the Age of Social Media
The Portrait
Partial
Tips & Exercises
Gandhi by Patric Shaw

13. The Compelling Imagein the Age of Social Media
Rule
of
Thirds
Tips & Exercises

14. The Compelling Image
GET
HIGH
in the Age of Social Media
Tips & Exercises
LOOK
LOW

15. The Compelling Image
Get
Low
in the Age of Social Media
Tips & Exercises
LOOK
High

16. The Compelling Image
We can
help you
find your
groove
Napkin Creative
Get
Empty
in the Age of Social Media
Tips & Exercises

17. The Compelling Image
Take
Advantage
Of your
Disadvantage
in the Age of Social Media
Tips & Exercises

18. The Compelling Imagein the Age of Social Media
Ask the question:
What do you want
people
to know
Who
and how can
you tell them
in a
compelling
image?
What
Where
When
Why
How
She
Reporting
Lobby
Daytime
News
TV
Reporter Emily Woman Storyteller The Press
Telling Gossiping Exposing Manipulating
Airport Tulsa Oklahoma Scene Security Area
June Before During After Takeoff Landing
Weather Violence Reunion Humor Event
Television Showing Internet Voice With EmotionWith Emotion
Telling A Story

19. The Compelling Image
Tips & Exercises
The Portrait
Front Light
in the Age of Social Media
Environmental
Partial
Rule of Thirds
Get
Low
Get Empty
Take Advantage
Of Your
Disadvantage
Tell A Story
High
Look
Low
High

20. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling
The Compelling Imagein the Age of Social Media
20 minutes
7 photographs - At least one has
to be of you
Post to twitter with
#compelling and #sxsw
Show to table group and discuss
On screen critique & discussion

21. The Compelling Imagein the Age of Social Media
Ask permission?
How to photograph strangers
Compliment -
be specific
Introduce
yourself -
Have a card
Tell it's use
Tell where
they can find
the image
NOYES

22. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling
The Compelling Imagein the Age of Social Media
15 minutes
5 photographs -
of at least 2 different people
Post to twitter with
#compelling and #sxsw
Show to table group & discuss
On screen critique & discussion

23. The Compelling Imagein the Age of Social Media
Visual Social Media Opportunities
Flickr - The original photo sharing website. Still
good but languishing with old technology and
lack of vision of what it can be.
Instagram - Hip, fun and interactive, able to use
filters, but trendy and square.
Facebook - easy and everywhere, great for
snapshots and ‘day in the life’ type shots
Twitter - Here and now. I am doing this. I am
eating this. I look like this.
Google + - all of the above, growing but still a bit
confused about itself.
Tumbler - Visual oriented blog. Simple, direct.
Great for travel pics and sequences/series.
Pinterest - Best for information, how to, samples,
examples, organizing images.
Blog - Best for detailed explanations, text/image
combinations

24. The Compelling Imagein the Age of Social Media
A Rose By Any Other Name
YES
Name
Style
Date
Location
Size
NO
.jpg.psd.bs
25382340-sfsd-23sdf
dumblook.com.com
sosillyfunnyhaha
Ilooklikes**there
mlinn_c_6-29-12_philbrook_sm.jpg
The Importance of Nomenclature -
the devising or choosing of names for things, esp. in a science or other discipline
.....................................Gets Lost

25. The Compelling Imagein the Age of Social Media
A Rose By Any Other Name
pictures/make/2012/michellelinn/mlinn_c_6-29-12_philbrook_sm.jpg
The Importance of Nomenclature -
the devising or choosing of names for things, esp. in a science or other discipline
.....................................Gets Lost
Folders & Directories
Year
Location
Project
Client
Graphics

26. The Compelling Imagein the Age of Social Media
What are your Goals?
Sales - You need GREAT photos of your merchandise.
Spend the money or gain the expertise and do it yourself.
No substitute for a clear photo.
Information - Photo + text, Infographics, sequences of
images. Set up shot, close up detail.
Promotion/Advertising - Location, environment, clarity of
purpose. What are you promoting? Don’t get distracted from
that.
Biography - Make the portrait match the person’s
real image. Who are you projecting?
History - Use of special effects, costumes, locations are
essential, but don’t over do it. Consistency is key.
Action - Fast camera, fast lens, fast shutter, good
light. Situate yourself in the right place.

27. The Compelling Imagein the Age of Social Media

28. The End
Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling

29. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling