1. FOR IMMEDIATE RELEASE MEDIA CONTACT: Damion Barrett
May 17, 2014 Chief of Development, Port Royal Holdings, LLC
damionbarrett@aol.com
WORLD CLASS DEVELOPMENT TEAM ANNOUNCES PLANS TO
DEVELOP $145 MILLION WATERPARK RESORT &
CONFERENCE CENTER IN JASPER, PICKENS COUNTY
GEORGIA
Jasper, Georgia - Port Royal Holdings, LLC, a New York development firm whose
principals include famed music and entertainment executive Mathew Knowles, held their
first public meeting to unveil plans to develop Port Royal Resort, Jasper, Georgia. Over
400 enthusiastic guests, including government officials, local residents, civic leaders and
business owners learned that Port Royal Resort will be the first North American, fully
themed, year round, waterpark resort and conference center replicating the historic City
of Port Royal, Jamaica - bringing the colorful Caribbean tropics to Georgia year round.
“Our business plan plots the course toward establishing Port Royal as the premier family
and business leisure and convention destination in the Southeast as well as a local
community hub and regional entertainment venue,” said Mathew Knowles, Chief
Entertainment Officer.
The new state-of-the-art waterpark resort and conference center will feature a 400-room,
full service hotel with a day spa, two restaurants, indoor/outdoor lounges, sports bar and
retail space, indoor and outdoor waterparks, family entertainment center, conference
center, 16,000-seat amphitheater, artificial lake and lush gardens. The resort will be
located on a 176-acre parcel of land along Highway 515 atop beautiful rolling hills in the
City of Jasper, Pickens County, Georgia.
In addition to the waterparks, the resort will offer a number of indoor and outdoor
recreational facilities and activities for families, as well as fully appointed executive
meeting rooms and business facilities for corporate guests. The conference center’s
flexible meeting rooms and banquet halls will accommodate business meetings and
social gatherings of all sizes.
Damion Barrett, Chief of Development, added, “Port Royal, Jasper will set a new leisure
industry standard and redefine the concept of a waterpark resort by providing a unique
leisure and business guest experience.”
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Operating Green
“We firmly believe that being a good steward of the earth is not only good for business,
it’s also good for the community and our country,” said Timothy Smith, Port Royal

2. Project Director. “Accordingly, our architectural firm is focused on using technologies
designed to save energy and preserve resources. Moreover, construction and day-to-
day operations are being designed for the lowest possible carbon footprint.”
Port Royal’s sustainability plan includes: local purchasing whenever possible; extensive
day lighting; factory engineered components to reduce waste; a combination of
permeable pavers, concrete and asphalt, bio swales and retention ponds for natural
storm water drainage; low flow, energy efficient and solar powered fixtures; and no or
low VOC carpeting, paints, adhesives, caulk and cleansers.
By the Numbers
The new resort is estimated to cost $145 million, and within the first year create
approximately 1,247 construction jobs, 395 permanent, full-time jobs, 600 permanent
part-time jobs, generate approximately $11.9 million in additional county and state tax
revenue, and an estimated $54 million of additional economic activity within the county,
according to an independent economic impact study performed by Hotel & Leisure
Advisers, LLC, a leading leisure industry consulting firm.
“These are significant job numbers and opportunities for a county with an estimated 15%
unemployment rate, not including residents that have to commute outside of the county
for employment,” said Eric S. Lund, COO of waterpark industry pioneer S & L Hospitality,
LLC, and the former founder of the Great Wolf Lodge chain of waterparks, whose new
firm will manage the Port Royal Resort’s day-to-day operations.
The development will be financed by a combination of developer and investor equity,
debt and existing federal and state economic development programs the project is
eligible for.
“This project would not have been possible without the City of Jasper and Pickens
County’s hands on assistance, which was instrumental in developing the site,” said
Barrett.
To fully articulate their vision, the developers have assembled a world class, globally
recognized development team of leading local, national and international professionals
that include: Architectural Design Consultants, Inc., Horizon Construction Group, Weber
Group Inc., Aquatic Development Group, S&L Hospitality, Hotel & Leisure Advisers,
LLC, Ross Consulting Engineers, P.C., and Acts of Creation, Inc.
The project is scheduled to break ground in 2014 and open in 2016.
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Featured Quotes
“This project turns the switch back on to restart development in Pickens County,”
-Mayor John Weaver
“Now it seems Pickens County will have a meaning to our tag line North Georgia’s

3. Surprise Port Royal”.
-Denise Duncan, President, Pickens County Chamber of Commerce
“Elegant and casual.”
-Janet Cochran, Tourism Project Manager, Georgia Dept. of Economic
Development
“It’s a huge idea.”
-Mike Denson, Chairman of Jasper Downtown Development Authority
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