1. The Art of Content:
Create Once and Use
Endlessly
Martyn Hodgson
www.getabovethefold.co.uk

2. How to download this presentation
The Art of Content
Create Once and Use Download here:
Endlessly http://getabovethefold.co.uk/internet-
services/web-content
A pdf guide that may also be of interest
Google Local
Search Listings:
Get Your Red Balloon Download here:
Listed First http://getabovethefold.co.uk/internet-
on the Google Map services/local-search

3. Content brings customers
1 Select the right channels for your business
e.g. Twitter, Facebook, Press Releases
2 Channels need content. You need the desire to
communicate online e.g. blogs, tweets, articles
3 Gain a following and convert into customers

4. Research the subject
Collect material for ideas
●Subscribe to emails, blogs, newsletters, RSS
feeds
●Google Alerts for specific keywords e.g. achilles
tendon

5. Example: Achilles tendon pain
Create article for
own website first
Keyword:
“achilles tendon
pain syndrome”

6. Rewrite for article directory
Using the
original
article,
amend and
republish
Directories to try:
http://ezinearticles.com/
http://www.articlesbase.com/

7. Get Found On Google
Both articles take 3 top spots in Google

8. Blogs get your website found
Companies that blog
experience
+55% website visitors
+434% indexed pages
+97% inbound links...
...over those that don't
Link to Website
“Achilles tendon pain
syndrome”

9. Bookmarking
Submit content to public bookmarking sites:
Digg, Delicious & StumbleUpon
Note: Article & Blog changed in 2010 from “achilles tendonitis” to
“achilles tendon pain syndrome”

10. Promote on Social Media
Auto submit blog to social media
Or promote through updates
LinkedIn
Twitter
Facebook

11. Research Your Subject Once...
… feed all these channels with content
Blog Post Forum Post
Twitter Product Review
Video Press Release
Presentation
Facebook
Web Article Pdf guide
Photo Map
RSS Feed Email newsletter
Bookmarking

12. Blog frequently, to drive results
Most business blogs post weekly

13. Manage your blogging time
Weekly action
●Set aside Friday afternoon - create 3-5 draft blogs
●Break presentations, guides, articles into 2-3
postings of ~200 words each.
●Review other collected material for more ideas.
Daily action – 10 mins
●Each day, take a draft blog and publish / autofeed
●Promote to Twitter followers for comments
●Post extra blogs if you have something to say
To get started, try http://blogger.com

14. Use tools to manage social media
Hootsuite – recommended monitoring tool
Manage Multiple Twitter
Track all Track direct & Facebook accounts
“Mentions” messages
Create my own lists
Only follow people that matter

15. Set up Autofeeds
Tools: http://hootsuite.com/ & http://twitterfeed.com/
Tweet!

16. Thank You
Go on, try to create just one piece of content!
We can help set up the tools
If you prefer, we can write your web content
For more information:
http://www.getabovethefold.co.uk/internet-services/web-content
martyn.hodgson@getabovethefold.co.uk
Twitter: @Martyn_Hodgson
Linkedin: http://linkedin.com/in/martynhodgson