Intangibles make up 70% of the value of the average transaction and company. This presentation provides a primer on how to incorporate intangibles into your mainstream management. Maximize the performance and value of intangibles including human, relationship and structural capital. For more information, please visit www.i-capitaladvisors.com

1. ICAP Ocean Tomo Think Tank
March 24, 2010
Intangibles:
Maximizing Value at the
Enterprise Level
Mary Adams
Intangible Capitalist
I-Capital Advisors
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2. Global mergers - 2007
Tangible, 30%
Goodwill, 47%
Intangible, 23%
E&Y: Acquisition Accounting – What’s Next for You?
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3. U.S. corp investments - 2007
Tangible $1.2
trillion, 43%
Intangible $1.6
trillion, 57%
Business Week, October 29, 2009
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5. Stand-alone value
Finite Infinite*
– Teams – IP
– Brands – Knowledge
– Customer lists products
– Networks – Software
– Processes
* the only limit to value is potential demand
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6. Intangibles monetization
One- Put to
off Licensing work in
sale sound biz
model
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7. Intangible business model
From: You Can Grow Like Google on YouTube
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8. 2. Model
1. Inventory
3. Investment*
Intangible
8. Financial Capital
Results Management 4. Assessment*
7. Performance 5. Strategy/
Management* Innovation
6. Execution
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9. *Intangibles measurement
Financial
Cost valuable but ignored metric
Qualitative
Assessments are critical to effective IAM
Quantitative
Count what can be counted (not just KPI)
Reputation is the new bottom line
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10. Maximize intangibles value
“Technology and
especially the internet
can really help you be
lazy. Find the leverage
in the world, so you can
be more lazy!” - Larry Page
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11. Resources
www.IntangibleCapitalBook.com
www.SmarterCompaniesBlog.com
www.ICKnowledgeCenter.com
Mary Adams, 781-729-9650
adams@i-capitaladvisors.com
Twitter: maryadamsica
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