2. Short bursts: 140 characters or less
“walking into a room full of people”
Start by “listening”
Introduce yourself

3. Sign on: http://www.twitter.com
Home tab and search for:
› NY Times
› BBC
› Brooklyn Museum
› Southwest Airlines
› Zappos
› 3 of your own choice

4. 1. What is useful about TWITTER?
2. What is not useful about TWITTER?
3. How could/would you use TWITTER in your
field?

5. Collaboration: field service and customer
service
Research
Shift hand-over

6. 1. Business development/marketing/trends
2. Career management/personal
branding/resumes
3. Job search
4. Recruiting
5. Growing your network
6. Keeping in touch
7. Organizing and extending groups
8. Miscellaneous

7. Set up a LinkedIn account
Link to 2 people
Link to at least 2 groups
With partner, read two articles on your
LinkedIn topic and report to class

8. Internal
› Permanent location
› Convenient: asynchronous
› Reverse chronological
› Create at different levels in organization
External
› Small chunks to customers
› Easy distribution of material