Mobile marketing.social media international students
•Télécharger en tant que PPTX, PDF•
2 j'aime•396 vues
With a global focus, this is about the Mobile Marketing and Social Media Specialization at National University
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (17)
Similaire à Mobile marketing.social media international students
Similaire à Mobile marketing.social media international students (20)
Plus de National University
Plus de National University (17)
Dernier
Dernier (20)
Mobile marketing.social media international students
- 1. Mobile Marketing/Social Media WHAT IS THAT AREA OF SPECIALIZATION ABOUT? DEC 1, 2015
- 3. Why do we need this? Business has changed so that the customer is in charge of the marketing messages which are seen now. 2/3 of current marketers do not have a solid comprehension of mobile marketing (July 2013 IBM study) Business needs to understand their customer’s experience from an online perspective, with a focus on mobile marketing. They all agreed that mobile technology is now critical to their business objectives. We at National University, can teach students to be prepared for these and future changes due to our model of education and learning.
- 4. www.Guardian.co.uk Souce: The Netsize guide, from class materials
- 5. Why aren’t users turning on location services?
- 6. Are you ready for mobile payments?
- 7. Southeast Asia ranks highest in the world in social network penetration. Indonesia is the top in the list in pop and %.
- 8. SOBM Graduate Marketing Concentrations Marketing 620 Consumer Behavior 631 Global Marketing 634 Market Research 660 Strategic Marketing Simulation Mobile MKT/Social Media 651 Mobile Marketing 652 Advanced Mobile Marketing 653 Social Media 654 Advanced Social Media 655 Mobile Marketing Social Media Project
- 9. What does a Mobile Marketer do, anyway? Creates marketing plans to reach customers via mobile devices. Uses the current technology to change how business is conducted. Produces value to the enterprise by using resources and making ethical decisions.
- 10. 15,127 jobs for mobile marketing on Linkedin.com in US alone.
- 11. What is the role of Social Media? Creates content to share: photos, video, text, audio Sharing the content on the appropriate channels: ex. Linkedin.com is for Business to Business sharing. Includes social media addresses on traditional media, such as your business card, e-mail, news releases. 97% of businesses are using Social Media. 86% say it is important for their business.
- 12. From a person who hires….social media employees (Nov 30, 2015) What is important to me is: “Understanding the social landscape: i.e., understanding each social media channel, the intricacies of each, the main demographics on those channels… creating content, engaging in monitoring/customer care, how to get audiences to love and engage with your content, etc. (i.e. even the psychology behind social media). I think that is very important - because as a social media employer at IMI, I would only be able to hire…. tie ins with legal. Social media has so many legal or FTC regulations and is very important to touch on that….
- 13. In 2013…..7600 in US
- 14. In 2015, 2,000 within 100 miles
- 15. Who will do well in NU’s program? This graduate level AOS is suited well for the “typical” NU student in mid-career, non-traditional and accelerated learning savvy. Their undergraduate degree can be in the technical or non-technical field. This is a business program, but it is not heavily in the area of math or computer programming. Students with good writing and analysis skills will do well here. Students who are self motivated and organized will complete this work with success and are most likely to earn high grades.
- 16. What are the pre-reqs? There are no pre-reqs, but students will need to complete the MBA requirements in order to complete their degrees. Classes are online and onsite in San Diego. As far as a certificate, once this academic program is launched, with 15 students enrolled we will start a certificate program.
- 17. Other schools with similar programs San Diego State University Extension University of San Francisco Extension UC Irvine Extension Rutgers University Extension (Mini-MBA in Mobile) Full Sail University Cornell University Extension UCLA Extension Southern New Hampshire University (MBA in Social Media)
- 18. Course Details Mobile Marketing: Strategy of developing advertising, applications, websites Consumer interaction with devices + laws, ethics for business Cases in Mobile Marketing QR codes, Location-based, privacy, spam Social Media: Practical business applications for engaging communities Listening to customers and customer service Global social media Integrating with offline marketing Practice using Social Media blogs, linkedin, Instagram, facebook, you tube, twitter, pinterest, snapchat Consider ROI
- 19. Join our NU AMA Member benefits are many, including job boards and exclusive access to listings that non-members don’t see.
- 20. Positions : All types of organizations seeking skilled marketers Social Media Integration Producer Social Media Marketing Manager Community Manager Social Media Consultant Mobile Marketing Manager Sales Customer Service CRM Specialist Analysts Entrepreneurs
- 21. Is your Linkedin profile up to date? Start today by keeping it fresh and connecting with your NU classmates.
- 22. Questions? Just ask…. Dr. Mary Beth McCabe mmccabe@nu.edu 858 488 2867 (mobile) Source: Powersiteblog.com
Notes de l'éditeur
- San Francisco, CA -- (SBWIRE) -- 07/05/2013 -- According to a recently conducted and released study on mobile marketing, two out of three marketers do not have a solid comprehension of mobile marketing from the user’s point of view. Sponsored by the IBM Corporation and conducted by Econsultancy, the study was published under the title “Reducing Customer Struggle 2013.” The detailed study was a look at today’s companies and the extent to which they understand their customer’s experience from an online perspective, with a focus on mobile marketing. The fifty-six page report is based on a survey of five hundred and eighty-two marketers and ecommerce executives. It details how well the sampled companies understand the mobile user experience, the types of mobile platforms they use and the issues their customers encounter when doing business by mobile device. While the popularity of smartphones and other mobile devices are relatively new, some of the companies anticipated this popularity and prepared for it. However, the majority of the companies surveyed are reacting to the observable fact. They all agreed that mobile technology is now critical to their business objectives.