Marketing requires interesting skills and offers growing opportunities, but despite an overwhelming majority of women in the field, pay and leadership roles are dominated by men.

1. MARKETING
GREAT CAREERS IN

2. WHAT IS MARKETING?
Marketing plans &
communicates with
potential buyers to
influence opinions &
drive future sales.

3. WHAT IS MARKETING?
It requires skills in
math, creative problem
solving, complex
planning and emerging
technology.
And, it’s very enjoyable.

4. MARKETING CAREER PROGRESSION
$35,026
$45,998
$60,695
$79,000
$138,576
$157,480
$178,000
Marketing
Associate
Marketing
Specialist
Marketing
Manager
Marketing
Director
VP Marketing CMO Sr VP
Marketing
© Mary Firme 2015 twitter @maryfirme

5. WHO WORKS IN MARKETING?
65% of all marketing
workers are women.

6. MARKETING SKILLS BY GENDER
34%
44% 44%
27%
55% 58%
49%
63%
39% 40% 41%
28%
67%
66%
56% 56%
73%
45% 42%
51%
37%
61% 60% 59%
72%
33%
© Mary Firme 2015
Women Men

7. GENDER BALANCE BY CAREER LEVEL
Although 80% of entry level
marketing workers are
women...
64% of positions at the
highest levels are filled by
men.

8. 20%
30% 32%
37%
55%
63% 64%
80%
70% 68%
63%
45%
37% 36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Marketing
Associate
Marketing
Specialist
Marketing
Manager
Marketing
Director
VP Marketing CMO Sr VP
Marketing
MARKETING JOBS BY GENDER
Women Men
© Mary Firme 2015 twitter @maryfirme

9. GENDER BALANCE BY CAREER LEVEL
A just released Payscale –
McKinsey study* shows women’s
36% share of top marketing
positions is actually far better
than the overall corporate
average of 18%.
Women Men
* http://womenintheworkplace.com/

10. * http://womenintheworkplace.com/

11. MARKETING SALARIES
In marketing, men
earn more more
money than women for
nearly every skill.
MenWomen

12. MARKETING SALARIES BY GENDER
$58,230
$86,272
$67,283
$71,612
$75,448
$99,154
$69,565$70,062
$82,385
$57,587
$79,524
$59,233
$111,011
$52,307
$67,237
$60,466$64,799$60,285
$74,790
$58,787$60,334
$72,724
$52,747
$61,688
$51,542
$94,001
© Mary Firme 2015
MenWomen

13. MARKETING WOMAN’S % OF MAN’S PAY
89.8%
77.9%
89.9%
90.5%
79.9%
75.4%
84.5%
86.1%
88.3%
91.6%
77.6%
87.0%
84.7%
© Mary Firme 2015
MenWomen

14. As of May 2015, marketing
women with Marketo marketing
automation technology skills
earned 100.4% of men’s pay, the
only area of wage parity.
For Eloqua, women earned
96.1% of men’s pay.
Men
GLIMMER OF EQUALITY

15. As of October 10 2015, marketing
women with Marketo marketing
automation technology skills earned
101% of men’s pay, a small increase.
For Eloqua, women earned 95.8% of
men’s pay (it got worse).
Men
OCTOBER 2015 – EQUALITY UPDATE

16. MARKETING
GREAT CAREERS IN
#TalkPay
All data from Payscale May 2015 and October 2015. © Mary Firme