Want to be a social media superstar? Start your journey with these slides from my IMAGE masterclass.

1. IMAGE
Social Media
Masterclass
13 May 2015

2. • Brightspark
• Cyberpsychology
• Tools
THREE THINGS
TO KNOW
ABOUT ME

3. IS IT
SOMETHING
I SAID?

4. Social Media
THE BASICS

5. Autoposting
#ff
Multiple hashtags
Facebook profiles for business
Twitter as a broadcast tool
Things That Were Once OK But Aren’t Now

6. JM Twitter Cards
Things That Were Once OK But Aren’t Now

7. #ff
Things That Were Once OK But Aren’t Now

8. Multiple Hashtags
Things That Were Once OK But Aren’t Now

9. Twitter 2 Will Do
Things That Were Once OK But Aren’t Now
Image:
Blog.bufferapp.com

10. Instagram Max At 8
Things That Were Once OK But Aren’t Now
h3ps://www.rivaliq.com/blog/instagram-­‐hashtag-­‐best-­‐prac=ces/

11. Facebook profile for business
Things That Were Once OK But Aren’t Now

12. Counting Likes
Things That Were Once OK But Aren’t Now

13. Twitter As A Broadcast Tool
Things That Were Once OK But Aren’t Now

14. The Situation in Ireland

16. Different Demographic & Market

17. My View Of The World

18. Blog
• Conveys
your
brand
message
• Is
the
link
des=na=on
for
social
media
• Aids
Google
search
ranking

19. VIDEO
• Use video on
your site and
across social
media
1 MINUTE OF VIDEO =
1.8 MILLION WORDS

20. How To?
1. DIY
2. Professional
3. Brightspark Way
DIY VIDEO

21. TIPS ON VIDEO I WISTIA

22. Social Media Formula
B2C

24. Social Media Formula
B2B

26. • Helen
Cousins
Case
Study

27. SOCIAL MEDIA STRATEGIES

28. SOCIAL MEDIA STRATEGIES

29. SOCIAL MEDIA STRATEGIES

30. WANNA
BE A
SUPERSTAR?

31. WANNA
BE A
SUPERSTAR?
(Get Out Your Tool Box)

32. Top Twitter
Tools
Tweriod

33. Top Twitter Tools

34. Top Twitter
Tools
Hootsuite
Tweetdeck

35. Top Twitter
Tools
Twitonomy

36. Top Twitter
Tools
Followerwonk

37. Followerwonk
Top Twitter Tools

38. Facebook Algorithm
Organic Reach: 6%
This means that
94% of what you
write is never seen

39. Facebook Share Price
Organic Reach
goes down as
stock price rises
(Jay Baer)

40. Because 94% of what you write
on Facebook doesn’t get seen...
Facebook is now
an advertising platform.
A place to promote your business
using ad spend.

41. Image:
Quicksprout
Understanding
Edgerank

42. • Money = Promotions
• Status = Sharable Content
• Fun = Conversation
What Do People Want?
Facebook Formula

43. • Money = Promotions
• Status = Sharable Content
• Fun = Conversation
What Do People Want?
“Digital Water Cooler”
Facebook Formula

44. Facebook
• Know your audience
• What matters to them?
• Join the conversation
• Repeat
How To Do It

45. Facebook Metrics
• Reach
• Engagement / PTAT
• Engagement Rate
• Email sign ups
Move beyond likes..

46. Instagram
• Images + Video
• Non Algorithm*
• Carousel (May15)

47. Instagram: How To
• Quality images
• Informal
• Hashtags
• Location tagging

48. Behind the
scenes
Chat
Product
shots

49. Artist
“Takeovers”
Behind the
scenes

50. Dublin
Airport

51. Sligo
Tourism

52. Instagram Metrics
• Followers
• Engagement
• Engagement %

53. Your
Customer?

54. Pinterest
• Links to website
from an affluent
middle-aged
female
demographic
Average Order Value

55. Pinterest: How To
• Broad boards
• Repin others
• Longer images
• Images with text

62. Pinterest: Metrics
• Visitors
• Location
• Repins
• Engagement

63. Brightspark has
turned around the
social media
fortunes of many
businesses...
Small and large.

64. WE PROCESS!
IDEAS INTEGRITY VALUE

65. brightspark-consulting.com
Find Me
ie.linkedin.com/in/maryroselyons
http://www.slideshare.net/maryroselyons
@maryrose