How local Irish businesses are using social media to rock the joint in spring 2014.

1. Irish Local Businesses Using
Social Media Successfully

2. Thanks to @darraghdoyle for the RT.
And to Anca Comsa for the PPT.
In March 2014, I was presenting at a conference of Irish retailers.
I wanted to find good examples of local businesses using social
media well. I put a shout out on Twitter, and was amazed at the
response I got!
So I decided to share the responses to name check these local
businesses who are flying it, and to provide a resource for anyone
else who needs it.

3. FOOD

4. Ardkeen Quality Food Store - Waterford
• Social media since 2009. Business is based around being a community shop.
• Facebook, Twitter, Pinterest, YouTube.
-To be the “go to” store for artisan products.
-To showcase their food heroes.
-To build loyalty.
-To be accessible.

5. @ardkeen 2,652 followers @ardkeenqfs 420 B2B
Ardkeen Quality Food Store - Waterford

6. Real Italian Foodies - Limerick

7. Real Italian Foodies - Limerick

8. The Fresh Market - Dublin

9. The Fresh Market - Dublin

10. WildFlour Bakery - Dublin

11. WildFlour Bakery - Dublin

12. Kate’s Kitchen - Sligo

13. Kate’s Kitchen - Sligo

14. Da Mimmo - Dublin

15. Da Mimmo - Dublin

16. Knockdrinna – Stoneyford, Kilkenny

17. Knockdrinna – Stoneyford, Kilkenny

18. CAFÉ / BARS

19. Halo Café - Celbridge

20. Halo Café - Celbridge

21. • That Wee Café, Belfast
That Wee Café - Belfast

22. That Wee Café - Belfast

23. Bradley’s Off License - Cork

24. Bradley’s Off License - Cork

25. Trinity Bar Venue - Dublin

26. Trinity Bar Venue - Dublin

27. FASHION/JEWELLERY

28. Little Windsor - Dublin

29. • In business 6 months
• Facebook & Fairs
• National business run from Fairview
– Glenties to Dingle
Little Windsor - Dublin

30. • Went from bricks and mortar
to online because they were
selling more through
Facebook.
• Spends 5 hours a day on
website and Facebook. Every
10 new likes creates 1 sale.
Coze di Roze - Dublin

31. Coze di Roze - Dublin

32. Eleanor Hall Jewellery - Dublin

33. Eleanor Hall Jewellery - Dublin

34. OTHERS

35. • Use social to drive brand awareness, to provide customer care (brand
differentiator)
• Began with a blog – Des Bishop. Positioning as hip, accessible authority on saving
money
• >40,000 visits to site, >67,000 page views, 561 comments on 48 posts, 13,620
video views
Electric Ireland

36. Electric Ireland
• Customer service using Twitter• Great campaigns using Facebook

37. • In Temple Bar and now
Dalkey
• Uses Facebook to talk
to local audience.
• Get feedback from
customers.
• Takes orders late at
night!
• 1 post per day
The Gutter Bookshop - Dublin

38. • Uses Twitter to reach the
B2B audience: talks to
the world, publishers,
authors, PR
• Brings in events, author
readings, and walk-ins
from France, Spain,
South Africa!
The Gutter Bookshop - Dublin

39. iBlog.ie

40. iBlog.ie

41. SUMMARY

42. Social Media is “the new Word to Mouth” and is being
successfully used by these local businesses with great results.
Irish businesses are using social to market products and
services, to serve customers and to grow sales.
The benefits of using social media for small businesses:
• Increased brand awareness and exposure.
• Build real relationships with your customers.
• Increase website traffic.
• Multiply profits.

43. Keep Us Informed!
• If you are using social media for your local
business, you’re based in Ireland, and you’re
not in here, please let us know and we’ll add
you in.