Originally put this together for a consulting firm that was looking to engage in Twitter, but publishing it here when I heard the news that Ryanair are on Twitter.

1. Time To Get Stuck Into Twitter
(Disclaimer*)

2. Let’s Rank Ourselves
Twitter? LinkedIn?

3. Social Media Defined…

4. Social Media List
• Blogs
• Forums
• Wiki’s
• Video Sharing (YouTube, Vimeo)
• Photo Sharing (Flickr, Instagram)
• Link Sharing (Delicio.us)
• Location Based (Foursquare)
• Social Networks (Facebook, LinkedIn, Orkut)

5. Social Media List
• Microblogs (Twitter, Tumblr, Posterous)
Born on 21 March 2006
Total number of Twitter users: 500 million
Monthly active users: 200 million
Average number of followers/user: 206
Average time spent per user/month: 170
mins
% Users accessing via mobile: 60%

6. Twitter Lingo
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

7. Twitter Lingo
Reply: talking to a person
(public)
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

8. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

9. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
be following you in
order to DM
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

10. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
be following you in
order to DM
Retweet (RT): republishing a tweet
to your followers. Like Fwd to
Friend
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

11. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
be following you in
order to DM
Retweet (RT): republishing a tweet
to your followers. Like Fwd to
Friend
Favorite/Star:
save stuff
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

12. Twitter Etiquette
• RT = currency of Twitter, show
the love
• ‘via’ good etiquette to not pass
off as your own
• If something’s worth
repeating, do it. If
something’s worth repeating,
do it!
Image credit: casa.ie

13. # What Is This? #
• A way of spreading information about a
subject, or participating in a discussion
– Used widely at conferences
• Choose something short & simple
• Remind attendees about the hashtag (materials,
screens, speaker mentions, etc.)
– Marks a shift in how people watch TV
• #vinb, #latelate, #apprentice
– #FF

14. How To RT
• Be shorter than the 140 chars to allow for
RT’s (90)
• Stick the hashtag or @ in the middle

15. How To Hashtag
• Go easy on the hashtags! DO…
– Use for humour #firstworldproblems
– To follow a cause #clontarfprotest
– To take part in a conversation #glaoch
• Tweets with 1 or 2 # get 21% higher engagement
than those with 3+ (salesforce.com)

16. How To Hashtag
• DON’T
– #hashtag #every #word #in #a #sentence. It is a
crime.

17. How To Hashtag
• DON’T
– Use one to jump in on a conversation that has
nothing to do with you, eg. Habitat lampshades
– Forget to use punctuation

18. Klout
• A number between 1 and 100 that denotes
how influential you are.
• Can download it for Chrome and see people’s
scores online:
https://chrome.google.com/webstore/detail/k
lout-beta/jjaakbhpcbpmojkhpiaacepfcaniglak

19. Twitter “Levels”
• Level 1:
Broadcast Only

20. Twitter “Levels”
• Level 2: Chitty
Chat

21. Twitter “Levels”
• Level 3:
Advanced
Search

22. Anatomy Of A Twitter Page

23. Anatomy Of A Twitter Page

24. Anatomy Of A Twitter Page

25. Anatomy Of A Twitter Page

26. Anatomy Of A Twitter Page

27. Anatomy Of A Twitter Page

28. Anatomy Of A Twitter Page

29. Anatomy Of A Twitter Page

30. Twitter Basics
1. Decide on a name
2. Fill out the profile
3. Choose a design style
– Twitterbackgrounds, twitpaper
– Bespoke design can include additional info
4. Find some followers - wefollow
5. Go!

31. Twitter Goals
1. What is our overall goal?
2. How will we achieve that?
3. What kind of things will we post?
4. What will we not post?
5. Who will post?
6. How often?
7. How will we measure success?

32. Twitter Goals
1. What is our overall goal?
2. How will we achieve that?
3. What kind of things will we post?
– Share, don’t sell
– Be helpful
– Be personal… funny even!
4. What will we not post?
5. Who will post?
6. How often?
– Very important to commit to it
7. How will we measure success?

33. Let’s Go…
• Tweetdeck is an app that sits on your desktop

34. Tweetdeck
• Add Twitter accounts
• Remove the black
• Add columns
– Interactions shows all the people who followed
you, favourite your tweets, or RT’ed you.
– Show Mentions, Messages
– Activity if you want to spy on people!
• When someone follows you, choose to follow
them, their mentions, or their favorites…

35. “There’s An App For That”
• Lists: a way of sorting the people or topics you
follow
• Know what is the best time and day for your
audience
– Paid apps will tell you: http://www.socialbro.com/
• Clean your follower lists:
http://www.friendorfollow.com/
• Track your performance
http://twittercounter.com/ or tweetstats.com

36. Thank You!