1. Chapter 19: Marketing Through Personal Communication! Top 10 Concepts with Examples from Kotlerand the Philippine Setting Tasha B. Tan May 2010

2. Outline Definition of Terms Direct Marketing Interactive Marketing Word of Mouth Sales Force Personal Selling Summary

3. Concept 1: Direct Marketing -Direct Mail

4. Concept 1: Direct Marketing -Direct Mail Kotler: Eastman Kodak Co Local: Philippine Airlines – Mabuhay Miles RP Medical Application: Maxicare Caritas

5. Concept 2: Direct Marketing – Catalog

6. Concept 2: Direct Marketing -Catalog Kotler: Black Box Local: Avon Philippines RP Medical Application: Herbal Life Allied Medical Supplies

7. Concept 3: Direct Marketing – Telemarketing

8. Concept 3: Direct Marketing – Telemarketing Kotler: USAA Local: Citibank RP Medical Application: First Vita Plus Caritas Medical Transcription Services

9. Concept 4: Interactive MarketingAdvantages vs Disadvantages

10. Concept 4: Interactive MarketingAdvantages vs Disadvantages Kotler: Pepsi Local: Sunsilk RP Medical Application: The Medical City GlaxoSmithKline

11. Concept 5: Word of Mouth Marketing – Buzz and Viral Marketing

12. Concept 5: Word of Mouth Marketing – Buzz and Viral Marketing Kotler: Blendtec Local: Globe RP Medical Application: St. Lukes Medical Center – Global City

13. Concept 6: Word of Mouth Marketing – Opinion Leaders

14. Concept 6: Word of Mouth Marketing – Opinion Leaders Kotler: Sony Ericsson Local: ChizEscudero RP Medical Application: Mar Roxas Juan Flavier

15. Concept 7: Word of Mouth - Blogs

16. Concept 7: Word of Mouth - Blogs Kotler: Ford Bold Moves Local: Johnson & Johnson, Our Awesome Planet, PPCRV Twitter RP Medical Application: Laboratory Med News Nurses Notes.info DepNet.ph Twitter

17. Concept 8: The Sales Force Structure and Size

18. Concept 8: The Sales Force Structure and Size Kotler: Hewlett-Packard Local: Megaworld Corporation RP Medical Application: GlaxoSmithKline Caritas

19. Concept 9: The Sales Force – Managing the Sales Force

20. Concept 9: The Sales Force – Managing the Sales Force Kotler: Altera Local: Ayala Group RP Medical Application: Pfizer Unilab

21. Concept 10: Personal Selling

22. Concept 10: Personal Selling Kotler: None :o Local: Small and Medium Entrepreneurs RP Medical Application: Medical Doctors/Practitioners

23. Summary Personal Communication Advantages VS Disadvantages Ethical Issues