Specifically created for solopreneurs – those who speak, coach, consult, and author books.
Topics: •Blog your ebook •How to get excited about blogging (and actually do it!) •Turn your tweets or Facebook posts into tip sheets, blog posts, and more
•Grab excerpts from your book to quickly create tip sheets, workbooks, and blog posts • 10 tips to refresh and re-ignite your email newsletter •How to use your products – fee or free?
2. About us: Mary Walewski
•Sales and marketing rep by experience.
•Librarian by education (who still
doesn’t know the Dewey Decimal
System.)
•Founded Buy The Book Marketing in
2005 to work with self published
authors in online marketing.
•Social media guide and creator of
Social Media Express
(socialmediaexpress.biz)
“Your fast track to marketing success.”
5. Objectives:
To give you 6 (shockingly!) simple
ways to create products for your
business and -
Show you how to use those
products to promote your biz or
sell them.
8. 1. You’ll have ongoing content for your blog. No
more blogger’s block!
2. A published book establishes you as an
expert in your field.
3. You’ll get ongoing feedback from fans.
4. Fans also will provide a built-in
market for your book.
And -
5 Reasons to Blog Your Book
11. Choose your topic and begin to create an outline
of your book.
Your topic should (of course!) relate to your area
of expertise and be interesting to your target
market.
Write the title for your book, after
checking the search engines for
the popularity of keywords you
want to include.
13. Or, use a white board with lots of
colored markers.
Or a blank wall with lots of sticky notes
14. Setup for your blog:
Create categories for your blogged book
within your WordPress blog.
15. Tips for success:
•Write your posts in Word first so you have your posts
ready to compile into your book. Then add them to
your blog. A post is usually 250 to 500 words.
•Set a schedule for adding new posts to your blog.
Fans appreciate knowing when to expect your
updates.
•Plan on including additional
content for your blogged book
that ISN’T in your blog.
16. More tips:
•Add Google Analytics to your blog to
watch your traffic.
•Add an email sign-up so fans can subscribe to your
updates.
•Respond promptly to comments.
•Promote your blogged book on
social media to get more traffic
to your website and blog.
17. 2. How to get excited about blogging
(and actually do it!)
31. 3. Turn your tweets or Facebook posts
into tip sheets, blog posts and more.
32. Stick a toe in the water first.
• Do some research on social media
before you create a new product.
• Create posts about topics you’re
thinking of creating a product about.
33. Watch your Facebook Insights and retweets to see
how people interact with your content and what
gets the best response.
34. You can also directly query your social
media followers –
“What do you want to learn more about?”
Or
“What are your biggest problems with _____?”
35. 4. Grab excerpts from your book to quickly
create tip sheets, workbooks, and blog posts.
36. How many spinoffs can you
create from your book?
•Workbook – printed or pdf
•Journal – printed or pdf
•Audio version – mp3 download
•Video series – mp4, DVD
•Workshops/webinars
•Keynote - speech
•Email class - autoresponders
•Tip sheets – pdf
•White paper - pdf
62. Examples:
•Adding your webinar
slides to SlideShare to
spread the word.
•Upload a free Kindle book on
KDP Select on Amazon to
promote your new book.
63. And, of course you can charge
for your products!
•Have a store on your website.
•Add your ebooks to the Kindle and
Nook stores and more.
•Bundle your products to sell
together.
•Offer your paid products as free
bonuses for your big offerings.
64. Where to sell your products
Amazon’s Kindle Store
B&N Nook Store
Clickbank
Smashwords
iBook Store
Kobo Books
And many others!
65. Your next steps for creating your new product:
1. Clarify your objectives. Know what you want
this new product to do for your business.
Is the purpose to:
• Promote your business?
• Use as a “bribe” to build your list?
• Sell it on your website?
66. 2. Choose your best way to create new
products for your business.
Should it be -
• Blogged book?
• A blog?
• An ebook?
• Tip sheets, workbooks?
• An ezine?
67. 3. Begin by planning your product with a
• Mindmap
• White board
• Sticky notes on a blank wall
68. 4. Then regularly schedule time to work on
your products.
• Give yourself a deadline and work
backwards on a timeline.
• As you work on your product, also
schedule time for your launch
plan for your product.