26. good idea for
everyone
looks bad idea
but good idea
Your
start-up
idea
Copyright 2018 Masayuki Tadokoro All rights reserved
誰が聞いても
良いアイディア
一見悪そうだけど
良いアイディア
(ただし他の人も知っている)
99%の人から
見たらUnsexy
実はSexyな
アイディア
Startup Science 2018
27. 質問
❓
Copyright 2018 Masayuki Tadokoro All rights reserved
ほとんどの人からみたらUnsexyだが、
実は、とても重要な課題を解決しようと
しているサービス/プロダクトはありま
すか?
Startup Science 2018
47. 多くの人が、
”AirBNBはうまくいった
最悪のビジネスアイディアだ”
と言っています
Copyright 2018 Masayuki Tadokoro All rights reserved
Startup Science 2018
https://medium.com/cs183c-blitzscaling-class-collection/scaling-airbnb-with-brian-chesky-class-18-notes-of-stanford-university-s-cs183c-3fcf75778358
- Brian Chesky
CEO of AirBNB
61. 物流網を構築して、
商品を届ける
looks bad idea
but good idea
他人を雇って
グロッサリー
ショッピングを
してもらう
Copyright 2018 Masayuki Tadokoro All rights reserved
誰が聞いても
魅力的なアイディア
一見悪そうだけど
良いアイディア
(他の人も知っている)
99%の人から
見たら魅力的でない
実は魅力的なアイディア
(他の人が知らない)
Startup Science 2018
63. Copyright 2018 Masayuki Tadokoro All rights reserved
再利用可能ロケット
https://www.youtube.com/watch?v=ZwwS4YOTbbw
Copyright 2018 Masayuki Tadokoro All rights reserved
Startup Science 2018
110. Copyright 2018 Masayuki Tadokoro All rights reserved
Startup Science 2018
Ideation
Customer
Problem
Fit
Problem
Solution
Fit
Product
Market
Fit
Unit
Economics
健全化
Scale
Startup
のpath
アイディア出し〜課題存在の検証
から始まるのがスタートアップ
Unit
Economics
健全化
Scale
Small
Business
のpath
人が欲しがるものが何か、は明確になっており
Unit economics(採算性)の健全化から
始まるのがSmall Businessである
What is good startup idea
Does the issue really exist?
Do you provide solution to the issue?
Does product have market?
Formulating team to grow
https://www.youtube.com/watch?v=qAws7eXItMk
https://www.youtube.com/watch?v=qAws7eXItMk
良いビジネスのアイディアとは?
良いビジネスのアイディアとは?
良いビジネスのアイディアとは?
There are many business ideas.
Quality of solution
Quality of issue
良いビジネスのアイディアとは?
良いビジネスアイディアを見つけるための道筋とは?
Path to find good business idea:
verify the quality of issues first
then, verify the quality of solution
良いビジネスアイディアを見つけるための道筋とは?
There is no such path that you find good solution then find good issue
Exercise
Looking back your career, write something which you have domain expertise which other people typically do not have
Write one thing you are struggling with the area that needs to be improved
良いスタートアップのアイディアの事例にはどのようなものがあるか?
Exercise
Looking back your career, write something which you have domain expertise which other people typically do not have
Write one thing you are struggling with the area that needs to be improved
スタートアップは誰から聞いても良いアイディアを選ぶべきでない理由とは?
To develop long-lasting mobile battery is good idea; good idea to
everyone’s eyes. Therefore it is not good start-up idea
スタートアップは誰から聞いても良いアイディアを選ぶべきでない理由とは?
For start-up, to find and to do hard things are the short path
スタートアップにとってよいアイディアとは?
スタートアップにとってよいアイディアとは?
Criteria of craziness of idea:
Do you hesitate to talk the idea to someone?
スタートアップにとってよいアイディアの事例?
https://www.dia.co
スタートアップにとってよいアイディアとは?
スタートアップにとってクレイジーさがなぜ大事なのか?
Idea craziness:
Biggest unfair advantage of start-up
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
AirBnB looked very bad idea it the beginning
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
Brian Chesky, founder of Airbnb, started the service in order to solve his issue i.e.he can not pay rent though he has empty room in his apartment
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
On-demand glossary delivery service; shopper will bring glossary with 2 taps of screen
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
Instacart was chosen by Forbes magazine as most promising start-up in 2017
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
Apoorva Metha, founder of Instacart, was developer of Amazon warehouse system, Amazon fulfillment service
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
“Glossay shopping was very painful;I always thought if somebody else would have done for me”
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
Apoova suggested Instacart model to Amazon management.
However, it was turned down since it will deny the investment Amazon made, i.e. logistics system and warehouses
スタートアップにとってクレイジーさがなぜ大事なのか?その事例とは?
The biggest threat to retail stores/super makes is amazon.com
スタートアップが避けるべきアイディアとは?
Looks good at first glance.
Like SNS for pets, looks-like-good-idea actually is bad idea; somebody else have already tried it and failed
スタートアップが避けるべきアイディアとは?
Too niche
スタートアップが避けるべきアイディアとは?
Creating something you want to build, not something you want
https://hackaday.io/project/4716-control-things-with-your-muscles
スタートアップが避けるべきアイディアとは?
Issues based only on assumption
http://tech.eu/features/4346/kolos-kickstarter-story/
When I first came up with the idea, I didn’t own a tablet, nor was I actively playing racing games on any platform. Guess what the very first thing I did with the money was? I actually bought an iPad and installed a few tilt games. I was never solving a problem I had myself, which naturally involved a huge chance of building the wrong product.
スタートアップが避けるべきアイディアとは?
Idea generated from analysis
分析から生まれたアイディアである
エステ専門のクーポンサイト
スタートアップが避けるべきアイディアとは?
Too fierce competition
http://venturebeat.com/2014/04/16/argyle-social-is-no-longer-in-fashion-startup-shuts-down-exclusive/
https://pairpair.info/contents/failure
スタートアップが避けるべきアイディアとは?
You cannot explain with one sentence
https://medium.com/@andershsi/3-reasons-why-my-tech-startup-failed-fa19919a565a
https://pairpair.info/contents/failure
スタートアップのアイディアを考えるべき基準とは?
What you should consider
スタートアップのアイディアを考えるべき基準とは?
Ask yourself:
“If some genius out there will create some solution just for you,
what that would be?”
スタートアップのアイディアを考えるべき基準とは?
Brian Chesky, founder of Airbnb, started the service in order to solve his issue i.e.he can not pay rent though he has empty room in his apartment
スタートアップのアイディアを考えるべき基準とは?
The best issues you should take on is something you are personally struggling with
課題の質を決める要素とは何か?
Quality of issue you can discover depends on your expertise, industry knowledge and knowledge on how the particular market is evolving
スタートアップのアイディアを考えるべき基準とは?
Exercise
Looking back your career, write something which you have domain expertise which other people typically do not have
Write one thing you are struggling with the area that needs to be improved
Start-up meta principle
・Do not start a start-up for start-up sake
・Know differences between start-ups and small businesses
・Unlearn the common sense of regular corperate
・Doing start-up is counterintuitive
スタートアップとスモールビジネスの違いとは?
What are the differences between Start-up and small business
スタートアップとスモールビジネスの違いとは?
Difference between start-up and small business
Start and up
To grow rapidly
http://f.fastcompany.net/multisite_files/fastcompany/imagecache/1280/fc_files/2011/1781979-new-facebook-timeline-is-all-about-discovery-and-explosive-revenue-growth--rotator.jpg
スタートアップはどういう組織か?
スタートアップはどういう組織か?
Start-up should be designed to grow rapidly.
It is not start-up if the company does not grow rapidly though
it has high technology, funded from VCs or has exit strategy
Traction P4より
スタートアップはどういう組織か?
Start-up grow rapidly (J-curve)
Small business is with incremental growth
スタートアップが避けるべき活動とは?
Start-up founders should say “No” to 97% things
スタートアップが避けるべき活動とは?
Activities considered as good for regular companies, are
regarded as unnecessary ones; in many case they are deemed as bad activities.
Question: what are these activities?
スタートアップが避けるべき活動とは?
Create detail business plan
スタートアップが避けるべき活動とは?
Create detail business plan
スタートアップが避けるべき活動とは?
Develop product with detail specification document
スタートアップが避けるべき活動とは?
Stick to 1st business model
スタートアップが避けるべき活動とは?
Pay too much attention to competitors