APPNATION NYC Mobile Summit + TV 3.0 Sponsorship Guide

APPNATION NYC + TV 3.0 SUMMIT FOR MORE INFORMATION, CONTACT
MAY 15-16, 2012 | NEW YORK, NEW YORK ANDREW IANNI, EVENT CHAIRMAN
APPNATIONCONFERENCE.COM/NYC+TV3.0 DREW@APPNATIONCONFERENCE.COM

”The APPNATION stage has been home to some of the world's
leading app visionaries and emerging players who are defining the
business of apps in today's rapidly growing market. The APPNATION
NYC + TV 3.0 SUMMIT will be no exception as we build a program
featuring the best of the best in mobile apps.”
- Drew Ianni, Founder & CEO, APPNATION


THE SIGNS ARE EVERYWHERE: Mobile devices, platforms, and apps are introducing
a new world of interconnected computing, spurring
emergence of an app economy that is the rightful
 Typical US mobile device contains 18 apps successor to the World Wide Web.
 10% of adult cell phone users have APPNATION is the place where the app and connected
downloaded an app within the past week. device ecosystem meet. We focus exclusively on the
global app economy and its transformative impact on
 20% of those under age 30 consumer and enterprise
 8 in 10 Americans own two or more technology, devices, commerce, media and social
interaction.
mobile devices
APPNATION launched in San Francisco in September
 Mobile advertising crossed the $1B 2010, with a singular goal of drawing together leaders
mark in 2011 on its way to $2.5B in 2014. from all areas of this volatile new universe. Since that
first groundbreaking event, we‟ve hosted a series of
We are experiencing the dawn of the App Economy, an conferences around the US that were attended by close
to 10,000 combined, including a SOLD OUT New York
ecosystem of platforms, devices, carriers, content Summit last Spring.
providers, developers and services that is transforming
Each event brought together the key players
technology, commerce, media and social interaction. representing the diverse app and connected device
ecosystem to discuss the evolving business challenges
THE APP ECONOMY IS surrounding social and mobile apps across all devices
and platforms including smartphones, tablets, social
CHANGING THE WORLD! media platforms, internet-enabled televisions, and the
unending stream of emerging tools and technologies.


APPNATION‟S return to New York Our stage has been home to some of the world's
is a timely, cutting-edge “two-in-one” leading app visionaries and emerging players
Conference & Exposition event that who are defining the business. We attract the
combines the broader consumer app most targeted group of
ecosystem with all things connected media, advertising, entertainment and commerce
TVs, TV apps, over-the-top executives along with developers and mobile
technologies (OTT) and social TV. entrepreneurs, investors, analysts and press.
We anticipate a highly qualified, senior-level
A single ticket will give audience of 500-600, including some of the
delegates full access to the world‟s most prominent experts who are
combined show and redefining application and platform development
common exhibit area. and delivery across the media, content, and
advertising industries.

Position your company Get exceptional exposure and Collaborate with leaders from
as a technology leader ample opportunity to showcase major carriers and technology
Build relationships with new your products and services product and service providers
companies and contacts Create brand awareness Gain valuable insight into the
Deepen current customer Generate qualified leads emerging consumer app economy
relationships and developer communities


BENEFITS INCLUDE:
• Prominent, „top-billed‟ recognition as Exclusive Presenting
• Guaranteed thought leadership recognition through a Fireside Sponsor through logo placement on all promotional materials:
Chat between the conference Chair and key company
executive(s) during general session.
• Invitations and marketing materials
• On-site signage in high-profile locations at
• Fifteen (15) All-Access Full Conference passes and Unlimited registration, delegate walkways, sponsor area, keynote
50% Discount passes for clients and colleagues stage, and delegate lunch area
• 20 x 20 “anchor” showcase exhibit space in high traffic area • Cover of event guide
• Two (2) dedicated email blasts (pre- and post-show) to all • Press announcements
attendees • Multimedia slide loop showcased on stage throughout
• Distribution of a white-paper or other thought leadership piece to the conference
the entire, or select members of, the conference delegation. • Social Media promotion (LinkedIn, Facebook, Twitter)
• Advisory Board participation and recognition • Event mobile app
• Six (6) tickets to VIP Chairman‟s Reception • One hundred (100) word company profile on website


• One dedicated pre- or post-event email to all
BENEFITS INCLUDE: conference delegates
• Guaranteed thought leadership exposure for one (1) company executive • Four (4) tickets to VIP Chairman‟s Reception
• Eight (8) All-Access Full Conference passes • Prominent recognition as one of three (3) Founding
• Unlimited 50% Discount Passes Platinum Sponsors through logo placement (or text
reference of company name when applicable) on
• Up to 10‟ x 10‟ exhibit space in a high traffic, high visibility area Summit promotional materials including:
• Media advertising
• On-site signage in high-profile locations
at registration, delegate
walkways, sponsor area, keynote
stage, and delegate lunch area
• Conference Event Guide
• Press announcements
• Multimedia slide loop showcased on
stage throughout the conference
• Summit website
• LinkedIn and Facebook event postings
• Fifty (50) word company profile including contact
information on website and Event Guide


BENEFITS INCLUDE:
• Table-top exhibit space in a high traffic, high visibility
area at the venue
• Four (4) All-Access Full Conference passes
• Unlimited 50% Discount Passes
• Two (2) Tickets to VIP Chairman‟s Reception
• Twenty-Five (25) word company profile on website
• Prominent recognition as one of the Founding Gold
Sponsors through logo placement (or text reference of company
name when applicable) on APPNATION NYC + TV 3.0 Summit
promotional materials including:
• Media and advertising • Event Guide
• On-site signage in high-profile locations at • Multimedia slide loop showcased on stage
registration, delegate walkways, sponsor area, throughout the conference
keynote stage, and delegate lunch area • Summit website


BENEFITS INCLUDE:
• Custom display table top in a high traffic, high
visibility area of the exhibit. Electricity and Wi-Fi
included and innovator showcase partners are
encouraged to bring additional branded signage
and promotional materials.
• Two (2), All-Access Full Conference passes
• Unlimited 50% Discount Passes
• One (1) ticket to VIP Chairman‟s Reception
• Preferred consideration for speaking opportunity
• Prominent recognition as an Innovators Showcase participant through logo
placement (or text reference when applicable) on APPNATION NYC + TV 3.0
promotional materials including:
• on-site signage in high-profile locations at registration, delegate
walkways, sponsor area, keynote stage, and delegate lunch area.
• Multimedia slide loop showcased on stage throughout the conference
• Twenty-five (25) word company profile on website


ADVISORY BOARD PARTICIPATION
MAIN STAGE FIRESIDE CHAT
BOARDROOM BREAKOUT SESSION
LOGO IN MARKETING INVITES
LOGO IN APPLICABLE ADVERTISING
LOGO IN ON-SITE SIGNAGE
LOGO IN EVENT GUIDE
MENTION IN PRESS ANNOUNCEMENTS
LOGO IN ONE-STAGE MULTIMEDIA SLIDE LOOP
LOGO IN SUMMIT WEBSITE
MENTIONS/LOGO IN SOCIAL MEDIA PROMOS
LOGO IN SUMMIT MOBILE APP
LOGO IN POST EVENT “THANK YOU” EMAIL
EXHIBIT SPACE UP TO 10 X 10 UP TO 10 X 10 TABLETOP TABLETOP
PR TEAM ACCESS
FREE ALL-ACCESS PASSES 15 8 4 2
50% DISCOUNT PASSES UNLIMITED UNLIMITED UNLIMITED UNLIMITED
DEDICATED EMAIL BLAST TO ALL DELEGATES 2 1
TICKETS TO VIP CHAIRMAN’S RECEPTION 6 4 2 1


EXCLUSIVE BADGE SPONSORSHIP (1) MOBILE APP SPONSORSHIP (1)
This exclusive sponsorship offers an exceptional branding opportunity We couldn‟t host an application-focused event without offering our own
providing logo exposure on both the conference lanyard and badge for all app! APPNATION will be offering a customized mobile app to all Summit
attendees. Includes logo placement on the top-front of all conference participants featuring both program information and social networking
badges and printed logo on conference lanyard. This sponsorship services. Position your company as the host of this valuable tool through
includes two (2) Full Conference passes. logo placement and company links within the application.
This sponsorship includes two (2) Full Conference passes.
EXCLUSIVE LANYARD SPONSORSHIP (1)
This exclusive sponsorship offers an exceptional branding opportunity
providing logo exposure on the official conference lanyard for all
attendees. Includes printed logo on conference lanyard.

BADGE + LANYARD COMBO SPONSORSHIP (1)
This unique branding opportunity includes exclusive sponsorship of
the conferences badges and lanyards for all attendees at a discount.
Includes oversized logo placement on the top-front of all conference
badges and printed logo on conference lanyard.
This sponsorship includes three (3) Full Conference passes.
VIRAL VIDEO SPONSORSHIP (1)
SOCIAL MEDIA ‘BUZZ’ SPONSORSHIP (1) Ride the viral wave after the APPNATION NYC + TV 3.0 Summit and
Position your company at the center of the APPNATION NYC + TV 3.0 create a sophisticated branding campaign targeted to decision makers
conversation before, during and after the event. This unique sponsorship within enterprise apps community as the sponsor of all general session
opportunity will recognize your company as the official APPNATION NYC video. APPNATION will be capturing each general session on video and
+ TV 3.0 „Buzz‟ sponsor through logo placement on our website Twitter distributing it through a variety of key viral video and social channels. The
feed as well as a real time “buzz board” at the conference (two flat panel Viral Video Sponsor may embed a 15 second pre roll advertisement to
TVs delivering live Twitter streams, Flickr photos, YouTube video and run at the start of each video as well as showcase a watermark on the
up to the minute press feeds about the event). This sponsorship video player throughout each presentation. This sponsorship includes
includes two (2) Full Conference passes. two (2) Full Conference passes.


GENERAL SESSION SPONSORSHIP (3) EXCLUSIVE WIRELESS SPONSORSHIP (1)
Each General Session / Keynote sponsor will enjoy permanent Exclusive wireless sponsor of APPNATION NYC + TV 3.0
logo placement on the general session stage (projected Summit. Includes four (4) dedicated exclusive wireless
GOBOs) and on the general session stage agenda page hosted sponsorship recognition signs throughout the venue and
on the Summit website. There will be a minimum of eight branded screen on the default wireless access home page.
general/keynote sessions at APPNATION NYC + TV3.0 open to This sponsorship includes three (3) Full Conference passes.
all attendees. This sponsorship includes three (3) Full
Conference passes.
CONFERENCE TRACK SPONSORSHIPS (2)
There are two tracks during the breakout portion of the
SPEAKER READY ROOM SPONSORSHIP (1) conference (Track 1 is APPNATION NYC and Track 2 is
Exclusive sponsorship of the speaker ready room lounge at TV 3.0 Summit). Each sponsor will be recognized as the
the APPNATION NYC + TV 3.0 Summit. Includes dedicated exclusive track sponsor for their chosen track on all offline
sponsor signage inside and outside the green room and the and online conference materials showcasing the agenda.
opportunity for collateral distribution on all tables within the This sponsorship includes two (2) Full Conference passes.
Speaker Ready Room lounge. This sponsorship includes
two (2) Full Conference passes.
COFFEE BREAK SPONSORSHIP (3)
This sponsorship includes prominent logo placement on
REGISTRATION SPONSORSHIP (1) signage (two signs per coffee break) for all delegate coffee
Exclusive sponsorship of the delegate registration area. breaks. Each sponsor will be recognized in all offline and
Includes high-visibility signage (2 signs) surrounding the online conference materials showcasing the agenda. Each
delegate registration desks as well as a 8x8 hanging branded coffee break sponsorship also includes two (2) Full
banner at the entrance to the venue registration area. Conference Passes.


VIP OPENING RECEPTION
Hosted annually by APPNATION President and Event Chairman, Drew Ianni, the opening
night, invite-only, VIP Chairman‟s Reception will be held May 15, 2012. The VIP reception
will include cocktails and networking. Benefits includes logo placement on all on-site
signage (5 total signs), within the conference agenda page hosted on the official
website, and on a dedicated page in the show guide. Includes four (4) Full Conference
passes.
LOCATION: TBD

OFFICIAL CLOSING PARTY
The official closing party for APPNATION NYC + TV 3.0 Summit will be at the
end of the conference day on May 16. Sponsorship includes logo placement
on on-site signage (2 total signs) and cocktail napkins, as well as the opportunity
to design a custom-branded cocktail for the party (with accompanying on-bar
signage). APPNATION will publicly recognize the closing party sponsor(s)
during the event. Sponsorship also includes four (4) Full Conference passes.
LOCATION: TBD

BUFFET LUNCH SPONSORSHIP
The APPNATION buffet lunch sponsor(s) will have direct exposure to all conference
delegates via branded signage and recognition on all delegate lunch tables throughout
the venue and on signage at the beginning and at the end of the buffet line. The buffet
lunch sponsor(s) will also be recognized by an announcement from APPNATION
Chairman at the commencement of lunch and will be recognized as the buffet lunch
sponsor(s) on all online and offline collaterals and promotional materials referring
to the official delegate buffet lunch.


PORTFOLIO COMPANY RECEIVES VENTURE FIRM / ANGEL RECEIVES
Prominent recognition as an Innovators Showcase Prominent recognition as an Incubator Sponsor through logo
participant through logo placement (or text reference placement (or text reference of your company name when
of company name when applicable) on APPNATION applicable) on APPNATION NYC + TV 3.0 Summit promotional
NYC + TV 3.0 Summit promotional materials including: materials including:
• On-site signage in high-profile locations at • Invitations and marketing materials
registration, delegate walkways, sponsor • On-site signage in high-profile locations at
area, keynote stage, and delegate lunch area. registration, delegate walkways, sponsor
• Multimedia slide loop showcased on stage area, keynote stage, and delegate lunch area.
throughout the conference • Multimedia slide loop showcased on stage
• Summit website throughout the conference
Twenty-Five (25) word company profile on website • Summit website

Tabletop exhibit in a high traffic, high visibility area at the venue Twenty-Five (25) word company profile on website

One (1) All-Access Full Conference pass Two (2) All-Access Full Conference passes

Additional discounted passes to extend to clients and prospects Additional discounted passes to extend to clients and prospects


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