1. Flickr photo by JD Hancock
Multimedia & Mobile
by Maso Lin 2010/11/23

2. 聊聊現在的手機是怎麼一回事…
Flickr photo by Moritz Petersen

3. 68億人口
Flickr photo by NASA Goddard Space Flight Center

4. 34億人有手機
* 但不只34億台
Flickr photo by megadem

5. 2010年底將破50億台
Flickr photo by dave patten

6. 有很多台又如何呢？

7. 講講電話、發發簡訊而已吧？
大部份人都只有
Flickr photo by MarkKelley

8. Flickr photo by TGIGreeny
SmartPhone
FeaturePhone

9. 2005 2006 2007 2008 2009 2010
Feature
Phone 140 150 149 140 140 108
Smart
Phone 6 10 21 38 51 71
單位：百萬
Flickr photo by shapeshift

10. 預計2011年
SmartPhone銷售量將
超越FeaturePhone
Flickr photo by sskennel

11. 那麼多SmartPhone都在幹嘛？

12. AT&T行動網路流量在
過去3年成長了50倍
Flickr photo by DarlaMack

13. 1993 1億台 PC
2002 10億+ 網路裝置
2010 100億+ 行動網路裝置
Flickr photo by Dekuwa

14. 其實也不是只有手機
Flickr photo by Saint Hsu

15. iPad在 28天 賣出一百萬台
iPhone 74天
Netbook 180天
BlackBerry 300天
Flickr photo by Kominyetska

16. 結果呢？

17. 基本上網活動

18. 遊樂器市場

19. 2009 / 09
2010/ 11
http://www.flickr.com/cameras/
隨身相機

20. http://www.isuppli.com/automotive-infotainment-and-telematics/news/pages/smart-phones-to-surpass-
pnds-in-navigation-market-in-2014.aspx
導航機市場

21. 舊應用移殖

22. 新應用誕生
Flickr photo by 2-Dog-Farm

23. 來看看有什麼好玩的

24. iBeer , just for fun
Flickr photo by Clover_1

25. New York Nearest Subway
Augmented Reality + LBS

26. ARDefender
Augmented Reality + Game

27. Flickr photo by tanakawho
組個樂團

28. 畫個畫
Flickr photo by amiefedora

29. 拍個影片
Flickr photo by Zero1o1

30. Flickr photo by cobalt123
不同的搜尋方式

31. 社群網路
Flickr photo by Matthew Burpee

32. Instagram
Camera + Filters + SocialNetwork

33. 遊戲
Flickr photo by Z Andrei

34. AR.Drone
Flickr photo by Rich_Lem

35. 設計之前

36. 螢幕尺寸
解析度
Flickr photo by jorge.correa

37. 搭配元件
Flickr photo by jrhode

38. 執行效能
Flickr photo by James086

39. Flickr photo by poka0059
輸入方式

40. Flickr photo by Josh Liba
使用情境

41. 一些原則

42. 不要硬塞
Flickr photo by kendoman26

43. 簡單化
Flickr photo by Kasaa

44. 聚焦
Flickr photo by ihtatho

45. 活用特性
Flickr photo by las - initially

46. Q & A

47. 參考資料
Mobile First by Luke Wroblewski
http://www.lukew.com/presos/preso.asp?26
Rethinking the Mobile Web by Yiibu by Bryan Rieger
http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
Internet Trends 2010 by Morgan Stanley Research
http://www.slideshare.net/CMSummit/ms-internet-trends060710final
ABI Research
http://www.abiresearch.com/press/1684-Worldwide+Mobile+Subscriptions+Forecast+to
+Exceed+Five+Billion+by+4Q-2010
Apple iPhone and iPod touch Capture U.S.Video Game Market Share by Flurry.com
http://blog.flurry.com/bid/31566/Apple-iPhone-and-iPod-touch-Capture-U-S-Video-
Game-Market-Share