1. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Online Market Research and Analytics
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1Wednesday, October 9, 13

2. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
“We Don’t Need To Know About Analytics....”
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“We don’t need to know about
analytics software or keyword
research because we already know
what will work for us ”
Someone Mason No Longer Works With
2Wednesday, October 9, 13

3. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
My First Thought After Hearing Those Words
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“Humans. Brilliant humans.
Humans who travel all the way
across space, flying in a tiny little
rocket right into the orbit of a black
hole,...”
The Doctor “Doctor Who"
The Satan Pit (TV 2006)
3Wednesday, October 9, 13

4. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Other Doctors Agree Black Holes Are Bad For You
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Even on the chance that a fly by the seat of
your pants approach works and you:
• Use all the correct keywords
• Write perfect content
• Share at the best possible time
You Have No Proof Of What Works
4Wednesday, October 9, 13

5. What Am I Talking About WIllis
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 5
What Am I Talking About WIllis
๏ Keyword Research
๏ Website Analytics Tools
๏ Data Management
5Wednesday, October 9, 13

6. What Am I Talking About WIllis
www.MasonPelt.com08/10/13| |Online Market Research and Analytics 6
What Am I Talking About WIllis
๏ Keyword Research
๏ Website Analytics Tools
๏ Data Management
NOTE: Every tip, tool or technique that I give you is going to be free cheap
6Wednesday, October 9, 13

7. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Keyword Research Like A Rock Star
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“...let me step in and assure you that my
research will go on uninterrupted, and that
social relationships will continue to baffle
and repulse me.”
Dr. Sheldon Cooper “The Big Bang Theory”
The Jerusalem Duality (TV 2008)
7Wednesday, October 9, 13

8. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 8
Document What You’re Doing
8Wednesday, October 9, 13

9. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 9
Establish Root Words From Content
Write down the most
basic keywords that
describe you, your
product or service
9Wednesday, October 9, 13

10. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 10
Tip via Jeremy Vest @videoguild
Find More Related Keywords
10Wednesday, October 9, 13

11. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Stay Organized
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Add the newly mined
keywords to your
document
11Wednesday, October 9, 13

12. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Keyword Planner
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Take those words and
search for new
keywords and ad group
ideas
12Wednesday, October 9, 13

13. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Keyword Planner
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13Wednesday, October 9, 13

14. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Start Excluding Irrelevant Words
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14Wednesday, October 9, 13

15. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Find More Irrelevant Words
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Look at each ad group
and find words to
exclude
15Wednesday, October 9, 13

16. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Download Your Keyword CSV
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16Wednesday, October 9, 13

17. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Clean Up That Data
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."..yeah. I'll just put on my Star
Wars pajamas and sit in my mom's
basement and pour over some
spreadsheets. It sounds great. "
Ben Wyatt “Parks and Recreation"
Ron & Tammys (TV 2011)
Not An Image of Ben Wyatt
17Wednesday, October 9, 13

18. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Strip The Useless Data
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18Wednesday, October 9, 13

19. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Strip out Low Search Volume Keywords
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19Wednesday, October 9, 13

20. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Put it in the Document
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Because George Orwell
is right; Centralized
information is easy to
track.
20Wednesday, October 9, 13

21. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
There’s Also Bing
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21Wednesday, October 9, 13

22. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Add Keywords
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22Wednesday, October 9, 13

23. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Strict = Exact Match Keyword Data
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23Wednesday, October 9, 13

24. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
YUP That’s How It Works
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24Wednesday, October 9, 13

25. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Now Multiply By A Number Correlating To Market Share
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66.7 /17.9 = 3.72625698324
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26. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
What Could Possibly Be Wrong With That Data?
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*3.72625698324
videography services 31
digital cinematography 23
cost of production 33
steadicam operator 0
music video directors 0
videography services 115
digital cinematography 85
cost of production 122
steadicam operator 0
music video directors 0
videography services 49500
digital cinematography 135000
cost of production 90500
steadicam operator 40500
music video directors 201000
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27. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Wordtracker
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27Wednesday, October 9, 13

28. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
They Do Have A Free Version
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28Wednesday, October 9, 13

29. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
FreeKeyWords.WordTracker.com
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29Wednesday, October 9, 13

30. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
What Are The Limits?
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30Wednesday, October 9, 13

31. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Let’s Try It Out
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31Wednesday, October 9, 13

32. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Houston We Have A Problem
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32Wednesday, October 9, 13

33. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Before We Move On
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Questions ?
33Wednesday, October 9, 13

34. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Web Analytic From a UI Geek
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“There is a magic in graphs. The profile of a
curve reveals in a flash a whole situation —
the life history of an epidemic, a panic, or
an era of prosperity.”
Henry D. Hubbard
National Bureau of Standards (Book 1939)
34Wednesday, October 9, 13

35. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Analytics Made Some Changes
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(Well We Used To)
35Wednesday, October 9, 13

36. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Analytics Made Some Changes
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(Well We Used To)
(Get The Data That
Used To Be Free)
36Wednesday, October 9, 13

37. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Google Analytics Made Some Changes
37
(Well We Used To)
(Get The Data That
Used To Be Free)
37Wednesday, October 9, 13

38. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Two Options For Analytics
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Cloud
(AKA a server you don’t own)
Server
(AKA a self hosted Cloud)
38Wednesday, October 9, 13

39. www.MasonPelt.com08/10/13| |Online Market Research and Analytics 39
Open Web Analytics
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40. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Referring Search Terms
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40Wednesday, October 9, 13

41. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Click Heatmap
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41Wednesday, October 9, 13

42. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Point By Point With Google
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On a point by point
comparison they look
equal to or better than
Google Analytics
42Wednesday, October 9, 13

43. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Point By Point With A Car
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๏ Power Steering
๏ Rear View Mirrors
๏ Brakes
๏ Headlights
๏ Mine Has More Cup Holders
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44. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Over All Great Self Hosted App
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44Wednesday, October 9, 13

45. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Clicky Web Analytics
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45Wednesday, October 9, 13

46. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Free with Some Limitations
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46Wednesday, October 9, 13

47. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Free Version Shows Keyword Searches
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47Wednesday, October 9, 13

48. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Super Simple Wordpress Integration
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48Wednesday, October 9, 13

49. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Woopra Real-time Customer Analytics
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49Wednesday, October 9, 13

50. www.MasonPelt.com08/10/13| |Online Market Research and Analytics
Ask Something I Don’t Know = No Hablo Ingles
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Questions ?
50Wednesday, October 9, 13