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WINTER 2013 EDITION
                                        MASSTALK                                                  NEWS & IDEAS FROM MASSACCESS

VISIT US ON THE WEB:


 www.   MassAccess,org

                                              Cape Cod Community Media Center, Dennis Port, MA
                                                      17 Shad Hole Road, Dennis Port, MA
FACEBOOK.COM/GROUPS/
     MASSACCESS                               Friday, January 25, 2013 at 1:00
INSIDE THIS ISSUE:                                         PM
                                                                                                                      Legislator	
  of	
  the	
  Year	
  Award:	
  
PAGE 3
Message from the                                                                              State	
  Representa7ve	
  Randy	
  Hunt,
Chair
                                                                                                                          	
  5th	
  Barnstable	
  District
PAGE 4
Archiving: Expanding
Media Centers’ Viability
                                                                                                                                                           State	
  Rep	
  Hunt	
  
                                                                                                                                                         MassAccess	
  Legislator	
  
PAGE 6
BUS 52 features
Marblehead Youth

Page 11
                                                                                                                                                             of	
  the	
  Year!
                                                                                                                                                           Join	
  us	
  in	
  presen:ng	
  Award	
  at	
  our	
  
Check out the new                                                                                                                                          Annual	
  Mee:ng	
  at	
  Cape	
  Cod	
  Media	
  
MASSACCESS Web site
                           	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
                                                                  Center
UPCOMING EVENTS:                                                                  Randy	
  Hunt	
  has	
  a	
  long	
  rela7onship	
  with	
  PEG	
  access	
  TV,	
  launching	
  his	
  first	
  
MASSACCESS ANNUAL
MEETING                                                                                episodes	
  of	
  "A	
  LiIle	
  Knowledge	
  Is	
  A	
  Dangerous	
  Thing"	
  in	
  2001	
  and	
  soon	
  
Cape Cod Community                                            thereaOer	
  joining	
  the	
  board	
  of	
  Sandwich	
  Community	
  Television.	
  He	
  became	
  its	
  
Media Center
January 25, 2013 at 1:00                              chairman	
  in	
  2002,	
  overseeing	
  the	
  transforma7on	
  of	
  a	
  one-­‐room	
  studio	
  located	
  in	
  
PM
                                                                                                                                 the	
  high	
  school	
  to	
  a	
  full-­‐service	
  organiza7on.
MASSACCESS MINI-                                                                        During	
  his	
  eight	
  years	
  on	
  the	
  select	
  board	
  in	
  Sandwich	
  and	
  now	
  as	
  state	
  
Conference
WGBH Studios -Brighton                                                                             representa7ve	
  of	
  the	
  5th	
  Barnstable	
  District,	
  Randy's	
  support	
  of	
  PEG	
  
Friday, May 3, 2013                                                   programming	
  and	
  the	
  staffs	
  and	
  volunteers	
  of	
  the	
  many	
  access	
  organiza7ons	
  

AMC N.E. Regional Film                        around	
  the	
  commonwealth	
  has	
  been	
  unequivocal.	
  He	
  spoke	
  out	
  strongly	
  in	
  favor	
  of	
  
Festival                                                       retaining	
  local	
  control	
  over	
  PEG	
  access	
  contracts	
  and,	
  as	
  a	
  member	
  of	
  the	
  Joint	
  
Sat. April 13, 2013                                     CommiIee	
  on	
  Telecommunica7ons,	
  U7li7es	
  and	
  Energy,	
  he	
  voted	
  to	
  stop	
  efforts	
  
Methuen, MA
                                                                           by	
  major	
  cable	
  television	
  distributors	
  to	
  circumvent	
  fair	
  nego7a7ons	
  and	
  to	
  
AMC Annual Conference                                                                                                          disassemble	
  public	
  access	
  media	
  as	
  we	
  know	
  it.
May 29-31, 2013                                    A	
  CPA	
  and	
  musician	
  for	
  over	
  30	
  years,	
  Randy	
  Hunt	
  con7nues	
  to	
  produce	
  programs	
  
San Francisco, CA
                                                               for	
  cable	
  and	
  Internet	
  access	
  and	
  is	
  a	
  real	
  friend	
  to	
  MassAccess	
  on	
  Beacon	
  Hill.
www.accessavnh.com
WINTER 2013                                              NEWS AND IDEAS FROM MASSACCESS



                                                                           Unlucky ‘13? Nope!
                                                                                 Message from the Chair

13	
  is	
  not	
  a	
  number	
  I	
  have	
  ever	
  feared	
  or	
  shied	
  away	
  from.	
  Have	
  you?	
  AOer	
  all,	
  it	
  is	
  just	
  a	
  number	
  right?	
  So	
  why	
  not	
  make	
  ’13	
  a	
  
break	
  out	
  year	
  for	
  Community	
  Media	
  here	
  in	
  MA?	
  Together	
  we	
  can	
  make	
  a	
  difference	
  in	
  preserving	
  PEG	
  but	
  we	
  need	
  your	
  
ac7ve	
  par7cipa7on.	
  Some	
  ideas	
  that	
  may	
  help	
  to	
  make	
  your	
  center	
  the	
  happening	
  place	
  -­‐	
  
        Start	
  with	
  “cour7ng”	
  your	
  local	
  elected	
  officials:
              • Bring	
  them	
  in	
  to	
  do	
  a	
  monthly	
  show	
  if	
  they	
  are	
  not	
  doing	
  one	
  now.	
  
              • Give	
  them	
  awards/plaques	
  for	
  suppor7ng	
  your	
  community	
  media	
  center’s	
  interests.
              • Send	
  them	
  7mely	
  and	
  relevant	
  emails	
  having	
  to	
  do	
  with	
  our	
  industry.	
  Keep	
  them	
  informed.
              • Ask	
  them	
  to	
  do	
  promo7onal	
  spots	
  and	
  PSA’s	
  that	
  can	
  be	
  shown	
  on	
  your	
  channels	
  and	
  website.
        Enhance	
  your	
  local	
  news	
  repor7ng	
  and	
  incorporate	
  social	
  media	
  into	
  your	
  outreach	
  plan:	
  	
  
              • Set	
  goals	
  to	
  be	
  the	
  number	
  one	
  source	
  of	
  local	
  informa7on	
  for	
  your	
  community.
              • No	
  other	
  channels	
  can	
  provide	
  your	
  residents	
  with	
  a	
  steady	
  flow	
  of	
  local	
  news	
  and	
  informa7on.
              • Partner	
  with	
  other	
  local	
  media	
  outlets	
  to	
  enhance	
  your	
  website	
  capabili7es.
              • Use	
  college	
  interns	
  to	
  produce	
  weekly	
  news	
  segments.
              • AIract	
  the	
  younger	
  genera7on	
  (and	
  others)	
  by	
  using	
  social	
  media	
  applica7ons.
        Diversify	
  your	
  workshop	
  offerings:
              • Partner	
  with	
  other	
  organiza7ons	
  to	
  offer	
  a	
  wide	
  array	
  of	
  training	
  courses	
  including	
  film,	
  graphic	
  anima7on,	
  social	
  
                         media,	
  health	
  awareness,	
  cultural	
  arts,	
  etc.
              • Bring	
  in	
  professionals	
  to	
  lead	
  workshops.
              • Open	
  them	
  up	
  to	
  members	
  and	
  non-­‐members.	
  Vary	
  the	
  admission	
  fee	
  if	
  necessary.
        Run	
  cool	
  events	
  at	
  your	
  facility	
  to	
  keep	
  your	
  members	
  interested	
  and	
  en7ce	
  new	
  members	
  to	
  join:
                • Ice	
  cream	
  socials
                • Friday	
  night	
  at	
  the	
  movies
                • Touch	
  a	
  truck	
  for	
  kids
                • Ar7st	
  showcases
                • Halloween	
  contests
                • More
        Develop	
  your	
  “other	
  “	
  departments	
  if	
  you	
  have	
  the	
  resources	
  (above	
  and	
  beyond	
  the	
  core	
  P,	
  E	
  and	
  G):
              • News	
  and	
  community	
  events
              • Original	
  programming
              • Film
              • Radio
              • Facility	
  and	
  equipment	
  rentalProduc7on	
  services
              • Web	
  and	
  social	
  media	
  design

Those	
  are	
  just	
  some	
  of	
  my	
  ideas	
  that	
  may	
  help	
  you	
  become	
  more	
  entrenched	
  in	
  your	
  community.	
  Being	
  an	
  ac7ve	
  community	
  
media	
  center	
  is	
  where	
  it’s	
  at	
  today.	
  The	
  old	
  Wayne’s	
  World	
  model	
  will	
  not	
  get	
  us	
  very	
  far	
  with	
  the	
  technological	
  advances	
  
happening	
  around	
  us.	
  We	
  need	
  to	
  either	
  adapt	
  to	
  these	
  7mes	
  or	
  we	
  will	
  become	
  a	
  distant	
  memory	
  quickly.	
  Y’all	
  ready	
  for	
  this?	
  
Call	
  me	
  if	
  you	
  want	
  in.

Best	
  Wishes	
  in	
  2013!


Bob	
  Kelly,	
  Chairman	
  of	
  the	
  Board,	
  MassAccess                              2013
                                                                                       H N Y!
WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESS


Archiving: Expanding Media Centers’ Viability
by	
  Jim	
  Lescault,	
  E.D.	
  Amherst	
  Media
Those	
  who	
  aIended	
  Mass	
  Access’s	
  spring	
  mini-­‐conference	
  in	
  Waltham	
  at	
  the	
  Na7onal	
  Archives	
  and	
  
Records	
  Administra7on	
  had	
  the	
  good	
  fortune	
  to	
  hear	
  the	
  following	
  excerpted	
  remarks	
  of	
  Diane	
  LeBlanc,	
  
the	
  Northeast	
  Regional	
  Director:	
  	
  

“This	
  is	
  my	
  message	
  to	
  you	
  today	
  and	
  PERHAPS	
  it	
  is	
  one	
  YOU	
  HAVE	
  NOT	
  HEARD	
  BEFORE	
  –	
  so	
  I	
  want	
  to	
  
say	
  it	
  again	
  just	
  so	
  everyone	
  is	
  clear.	
  
LOCAL	
  COMMUNITY	
  CABLE	
  ACCESS	
  STATIONS	
  ARE	
  REPOSITORIES	
  OF	
  LOCAL	
  HISTORY	
  AND	
  THEREFORE	
  
HAVE	
  A	
  FUNDAMENTAL	
  RESPONSIBILITY	
  TO	
  PRESERVE	
  THAT	
  HISTORY	
  AND	
  MAKE	
  IT	
  AVAILABLE	
  TO	
  
FUTURE	
  GENERATIONS.”

LeBlanc’s	
  comments	
  invoked	
  a	
  roomful	
  of	
  smiles	
  and	
  nods	
  of	
  apprecia7on.	
  	
  She	
  was	
  right,	
  we	
  don’t	
  
usually	
  hear	
  these	
  words	
  of	
  recogni7on	
  for	
  our	
  important	
  role	
  in	
  preserving	
  local	
  history	
  but	
  also	
  we	
  
had	
  never	
  heard	
  them	
  from	
  the	
  top	
  regional	
  representa7ve	
  of	
  the	
  Na7onal	
  Archives.

When	
  she	
  invited	
  those	
  in	
  aIendance	
  to	
  a	
  seminar	
  en7tled,	
  “Where	
  the	
  Funds	
  Are…”	
  I	
  knew	
  I	
  was	
  
going	
  to	
  make	
  the	
  effort	
  to	
  find	
  out	
  more	
  about	
  archiving	
  and	
  how	
  we	
  might	
  address	
  our	
  36	
  years	
  of	
  
accumulated	
  tapes	
  of	
  every	
  size	
  and	
  format.	
  	
  	
  

When	
  I	
  was	
  hired	
  five	
  years	
  earlier	
  by	
  Amherst	
  Media,	
  the	
  process	
  in	
  place	
  was	
  to	
  duplicate	
  to	
  DVD	
  and	
  
thereaOer	
  dispose	
  of	
  the	
  original	
  tape.	
  	
  
                                                                                                                                          Con$nued	
  on	
  page	
  8
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WINTER 2013 EDITION




                               BUS	
  52	
  Features	
  “Marblehead	
  Youth	
  News”
       On	
  their	
  visit	
  to	
  MassachuseIs,	
  BUS	
  52	
  selected	
  “Marblehead	
  Youth	
  News”,	
  for	
  their	
  web-­‐series	
  “featuring	
  
       stories	
  of	
  inspiring	
  people	
  who	
  are	
  doing	
  innova7ve	
  things	
  to	
  make	
  their	
  communi7es	
  a	
  beIer	
  place."	
  	
  	
  
       Check	
  out	
  the	
  video	
  at	
  hIp://web.bus52.com/profiles/marblehead-­‐youth-­‐news/#	
  .	
  	
  “Marblehead	
  Youth	
  
  News”	
  is	
  a	
  public	
  access	
  show	
  produced	
  at	
  Marblehead	
  Community	
  Access	
  &	
  Media’s	
  MHTV.
“Kids	
  in	
  Marblehead,	
  MassachuseIs	
  are	
  taking	
  TV	
  to	
  the	
  next	
  level.”	
  reads	
  the	
  intro	
  to	
  the	
  video	
  on	
  
the	
  BUS	
  52	
  website.	
  	
  “Instead	
  of	
  just	
  watching	
  it	
  like	
  other	
  kids,	
  they	
  produce	
  their	
  own	
  show.	
  “	
  	
  

Bus	
  52	
  is	
  project	
  undertaken	
  by	
  a	
  group	
  of	
  recent	
  college	
  grads	
  who	
  traveled	
  the	
  country	
  to	
  produce	
  
“a	
  52	
  week	
  web-­‐series	
  featuring	
  stories	
  of	
  inspiring	
  people	
  who	
  are	
  doing	
  innova7ve	
  things	
  to	
  make	
  
their	
  communi7es	
  a	
  beIer	
  place."	
  

	
              On	
  their	
  visit	
  to	
  MassachuseIs,	
  they	
  chose	
  to	
  feature	
  “Marblehead	
  Youth	
  News”,	
  a	
  public	
  
access	
  show	
  produced	
  at	
  Marblehead	
  Community	
  Access	
  &	
  Media’s	
  MHTV.	
  	
  Check	
  out	
  the	
  video	
  at	
  
hIp://web.bus52.com/profiles/marblehead-­‐youth-­‐news/#	
  
	
              “Marblehead	
  Youth	
  News”	
  (MYN),	
  is	
  in	
  its	
  2nd	
  year	
  of	
  produc7on	
  at	
  MHTV.	
  	
  It’s	
  the	
  brainchild	
  
of	
  Darcy	
  Mayers,	
  a	
  local	
  parent	
  who	
  approached	
  MHTV’s	
  Execu7ve	
  Director,	
  Joan	
  Goloboy,	
  with	
  the	
  
thought	
  that	
  Marblehead	
  kids	
  could	
  be	
  doing	
  something	
  with	
  their	
  free	
  7me	
  other	
  than	
  playing	
  
sports.	
  	
  “Darcy	
  had	
  a	
  fabulous	
  vision	
  for	
  how	
  kids	
  in	
  grades	
  2	
  –	
  8	
  could	
  create	
  a	
  news	
  show	
  covering	
  
topics	
  that	
  interested	
  them.	
  	
  She	
  was	
  totally	
  commiIed	
  to	
  the	
  concept	
  of	
  kids	
  wri7ng,	
  shoo7ng,	
  
edi7ng,	
  and	
  anchoring	
  the	
  show.	
  	
                 	
            	
           	
           	
            con$nued	
  on	
  page	
  11	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
              	
  
con$nued	
  from	
  page	
  4

This	
  methodology	
  was	
  put	
  to	
  an	
  abrupt	
  end	
  but	
  the	
  overriding	
  need	
  to	
  reformat	
  our	
  historical	
  collec7on	
  remained	
  
paramount	
  in	
  our	
  newly	
  adopted	
  five-­‐	
  year	
  strategic	
  plan.	
  	
  

Preparing	
  for	
  my	
  role	
  as	
  moderator	
  on	
  the	
  archiving	
  panel	
  at	
  the	
  mini-­‐conference,	
  I	
  researched	
  the	
  Community	
  
Preserva7on	
  Act	
  (CPA),	
  which	
  many	
  towns	
  and	
  ci7es	
  in	
  the	
  state	
  had	
  enacted,	
  crea7ng	
  a	
  substan7al	
  funding	
  source	
  at	
  
the	
  local	
  level.	
  	
  In	
  addi7on	
  to	
  this	
  informa7on	
  I	
  was	
  excited	
  to	
  hear	
  about	
  the	
  “Roving	
  Archivist	
  Services”	
  provided	
  by	
  
the	
  MassachuseIs	
  State	
  Historical	
  Records	
  Advisory	
  Board,	
  (SHRAB).	
  	
  	
  Amherst	
  Media’s	
  applica7on	
  was	
  accepted	
  and	
  
we	
  were	
  matched	
  with	
  an	
  archival	
  consultant	
  to	
  perform	
  a	
  strategic	
  assessment,	
  draOing	
  a	
  report	
  with	
  
recommenda7ons	
  on	
  how	
  we	
  might	
  proceed.

The	
  Roving	
  Archivist’s	
  report	
  was	
  aIached	
  to	
  Amherst	
  Media’s	
  first	
  ever	
  applica7on	
  for	
  the	
  Town	
  of	
  Amherst’s	
  
considera7on	
  in	
  alloca7ng	
  CPA	
  Historical	
  Preserva7on	
  monies	
  for	
  the	
  archiving	
  of	
  our	
  video	
  library.	
  	
  	
  It	
  will	
  be	
  months	
  
before	
  we	
  know	
  if	
  we	
  are	
  awarded	
  monies,	
  but	
  the	
  process	
  and	
  local	
  discussions	
  about	
  the	
  importance	
  of	
  video	
  history	
  
has	
  already	
  started.	
  	
  	
  Usually,	
  the	
  comments	
  include	
  “Of	
  course	
  this	
  is	
  a	
  no	
  brainer,”	
  regarding	
  the	
  need	
  to	
  preserve	
  
local	
  history	
  digitally,	
  referring	
  to	
  Amherst	
  Media	
  as	
  a	
  “Digital	
  Library”.	
  	
  In	
  so	
  doing	
  we	
  are	
  formula7ng	
  new	
  
partnerships	
  and/or	
  rela7onships	
  with	
  local	
  ins7tu7ons.	
  Did	
  I	
  men7on	
  that	
  the	
  Amherst	
  Historical	
  Society	
  has	
  become	
  
a	
  new	
  non-­‐profit	
  member	
  of	
  Amherst	
  Media?	
  	
  I	
  end	
  with	
  these	
  contempla7ve	
  words	
  from	
  Diane	
  LeBlanc-­‐

As	
  ExecuRve	
  Directors	
  it	
  is	
  your	
  responsibility	
  to	
  keep	
  essenRal	
  records	
  retrievable,	
  readable,	
  and	
  
authenRc	
  for	
  as	
  long	
  as	
  they	
  remain	
  valuable—whether	
  that	
  is	
  a	
  few	
  years,	
  a	
  few	
  hundred	
  years,	
  or	
  
forever...




                                    www.unisetcorp.com
WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESS


Con$nued	
  from	
  Page	
  7
An	
  ini7al	
  call	
  for	
  interest	
  brought	
  nearly	
  40	
  parents	
  and	
  kids	
  to	
  a	
  mee7ng	
  where	
  they	
  enthusias7cally	
  embraced	
  
the	
  idea	
  and	
  jumped	
  right	
  in.	
  	
  We	
  found	
  that	
  many	
  kids	
  are	
  already	
  edi7ng	
  videos	
  on	
  their	
  home	
  computers.	
  
We	
  made	
  available	
  some	
  user-­‐friendly	
  consumer-­‐grade	
  HD	
  cameras,	
  coached	
  kids	
  -­‐-­‐	
  and	
  their	
  parents	
  –	
  on	
  how	
  
best	
  to	
  use	
  whatever	
  technology	
  they	
  had	
  at	
  hand	
  –	
  including	
  smart	
  phones	
  and	
  flip-­‐type	
  cameras.	
  	
  
	
           Each	
  month,	
  kids	
  brainstorm	
  ideas,	
  and	
  then	
  get	
  to	
  work	
  on	
  produc7on.	
  	
  Segments	
  have	
  dealt	
  with	
  a	
  
broad	
  variety	
  of	
  topics	
  -­‐-­‐	
  from	
  the	
  trip	
  one	
  family	
  took	
  to	
  China	
  to	
  adopt	
  a	
  baby,	
  to	
  an	
  interview	
  with	
  Glee	
  star,	
  
Alex	
  Newell;	
  from	
  coverage	
  of	
  Hurricane	
  Sandy’s	
  impact	
  on	
  Marblehead,	
  to	
  holiday	
  shopping	
  7ps	
  at	
  local	
  shops.	
  
With	
  their	
  edited	
  pieces	
  completed,	
  they	
  come	
  into	
  the	
  studio	
  to	
  shoot	
  anchor	
  intros,	
  a	
  monthly	
  movie	
  review,	
  
and	
  op-­‐ed	
  pieces	
  ranging	
  from	
  poli7cs	
  to	
  music,	
  nutri7on	
  or	
  the	
  Olympics	
  .	
  	
  Every	
  show	
  features	
  a	
  different	
  pair	
  
of	
  anchors,	
  and	
  kids	
  fill	
  all	
  the	
  studio	
  and	
  control	
  room	
  crew	
  posi7ons.	
  	
  MHTV	
  staff	
  mentors,	
  troubleshoots,	
  and	
  
provides	
  technical	
  assistance	
  as	
  needed.
                “Feedback confirms that viewers love the show,” adds Goloboy. “Participation in the program
       continues to expand. As a result, we’ve grown our membership significantly, and now, with the BUS 52
       story, Marblehead Youth News has become a nationally recognized phenomenon.”
Check	
  out	
  the	
  new	
  MASSACCESS	
  website	
  at
                 www.massaccess.org




      You	
  can	
  also	
  become	
  a	
  member	
  or	
  renew	
  your	
  
membership	
  on	
  the	
  new	
  MASSACCESS	
  website	
  with	
  our	
  
                         new	
  PAYPAL	
  system!
WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESS




Save the Date!
  Mini Conference                                    billaugustusa@aol.com
                                                   peter@epsteinandaugust.com
    Spring 2013
      May 3rd, 9:30AM-2PM
   WGBH Boston PBS affiliates




                             www.hbcommunications.com

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Mass Talk Winter 2013

  • 1. WINTER 2013 EDITION MASSTALK NEWS & IDEAS FROM MASSACCESS VISIT US ON THE WEB: www. MassAccess,org Cape Cod Community Media Center, Dennis Port, MA 17 Shad Hole Road, Dennis Port, MA FACEBOOK.COM/GROUPS/ MASSACCESS Friday, January 25, 2013 at 1:00 INSIDE THIS ISSUE: PM Legislator  of  the  Year  Award:   PAGE 3 Message from the State  Representa7ve  Randy  Hunt, Chair  5th  Barnstable  District PAGE 4 Archiving: Expanding Media Centers’ Viability State  Rep  Hunt   MassAccess  Legislator   PAGE 6 BUS 52 features Marblehead Youth Page 11 of  the  Year! Join  us  in  presen:ng  Award  at  our   Check out the new Annual  Mee:ng  at  Cape  Cod  Media   MASSACCESS Web site                                             Center UPCOMING EVENTS: Randy  Hunt  has  a  long  rela7onship  with  PEG  access  TV,  launching  his  first   MASSACCESS ANNUAL MEETING episodes  of  "A  LiIle  Knowledge  Is  A  Dangerous  Thing"  in  2001  and  soon   Cape Cod Community thereaOer  joining  the  board  of  Sandwich  Community  Television.  He  became  its   Media Center January 25, 2013 at 1:00 chairman  in  2002,  overseeing  the  transforma7on  of  a  one-­‐room  studio  located  in   PM the  high  school  to  a  full-­‐service  organiza7on. MASSACCESS MINI- During  his  eight  years  on  the  select  board  in  Sandwich  and  now  as  state   Conference WGBH Studios -Brighton representa7ve  of  the  5th  Barnstable  District,  Randy's  support  of  PEG   Friday, May 3, 2013 programming  and  the  staffs  and  volunteers  of  the  many  access  organiza7ons   AMC N.E. Regional Film around  the  commonwealth  has  been  unequivocal.  He  spoke  out  strongly  in  favor  of   Festival retaining  local  control  over  PEG  access  contracts  and,  as  a  member  of  the  Joint   Sat. April 13, 2013 CommiIee  on  Telecommunica7ons,  U7li7es  and  Energy,  he  voted  to  stop  efforts   Methuen, MA by  major  cable  television  distributors  to  circumvent  fair  nego7a7ons  and  to   AMC Annual Conference disassemble  public  access  media  as  we  know  it. May 29-31, 2013 A  CPA  and  musician  for  over  30  years,  Randy  Hunt  con7nues  to  produce  programs   San Francisco, CA for  cable  and  Internet  access  and  is  a  real  friend  to  MassAccess  on  Beacon  Hill.
  • 3. WINTER 2013 NEWS AND IDEAS FROM MASSACCESS Unlucky ‘13? Nope! Message from the Chair 13  is  not  a  number  I  have  ever  feared  or  shied  away  from.  Have  you?  AOer  all,  it  is  just  a  number  right?  So  why  not  make  ’13  a   break  out  year  for  Community  Media  here  in  MA?  Together  we  can  make  a  difference  in  preserving  PEG  but  we  need  your   ac7ve  par7cipa7on.  Some  ideas  that  may  help  to  make  your  center  the  happening  place  -­‐    Start  with  “cour7ng”  your  local  elected  officials: • Bring  them  in  to  do  a  monthly  show  if  they  are  not  doing  one  now.   • Give  them  awards/plaques  for  suppor7ng  your  community  media  center’s  interests. • Send  them  7mely  and  relevant  emails  having  to  do  with  our  industry.  Keep  them  informed. • Ask  them  to  do  promo7onal  spots  and  PSA’s  that  can  be  shown  on  your  channels  and  website.  Enhance  your  local  news  repor7ng  and  incorporate  social  media  into  your  outreach  plan:     • Set  goals  to  be  the  number  one  source  of  local  informa7on  for  your  community. • No  other  channels  can  provide  your  residents  with  a  steady  flow  of  local  news  and  informa7on. • Partner  with  other  local  media  outlets  to  enhance  your  website  capabili7es. • Use  college  interns  to  produce  weekly  news  segments. • AIract  the  younger  genera7on  (and  others)  by  using  social  media  applica7ons.  Diversify  your  workshop  offerings: • Partner  with  other  organiza7ons  to  offer  a  wide  array  of  training  courses  including  film,  graphic  anima7on,  social   media,  health  awareness,  cultural  arts,  etc. • Bring  in  professionals  to  lead  workshops. • Open  them  up  to  members  and  non-­‐members.  Vary  the  admission  fee  if  necessary.  Run  cool  events  at  your  facility  to  keep  your  members  interested  and  en7ce  new  members  to  join: • Ice  cream  socials • Friday  night  at  the  movies • Touch  a  truck  for  kids • Ar7st  showcases • Halloween  contests • More  Develop  your  “other  “  departments  if  you  have  the  resources  (above  and  beyond  the  core  P,  E  and  G): • News  and  community  events • Original  programming • Film • Radio • Facility  and  equipment  rentalProduc7on  services • Web  and  social  media  design Those  are  just  some  of  my  ideas  that  may  help  you  become  more  entrenched  in  your  community.  Being  an  ac7ve  community   media  center  is  where  it’s  at  today.  The  old  Wayne’s  World  model  will  not  get  us  very  far  with  the  technological  advances   happening  around  us.  We  need  to  either  adapt  to  these  7mes  or  we  will  become  a  distant  memory  quickly.  Y’all  ready  for  this?   Call  me  if  you  want  in. Best  Wishes  in  2013! Bob  Kelly,  Chairman  of  the  Board,  MassAccess 2013 H N Y!
  • 4. WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESS Archiving: Expanding Media Centers’ Viability by  Jim  Lescault,  E.D.  Amherst  Media Those  who  aIended  Mass  Access’s  spring  mini-­‐conference  in  Waltham  at  the  Na7onal  Archives  and   Records  Administra7on  had  the  good  fortune  to  hear  the  following  excerpted  remarks  of  Diane  LeBlanc,   the  Northeast  Regional  Director:     “This  is  my  message  to  you  today  and  PERHAPS  it  is  one  YOU  HAVE  NOT  HEARD  BEFORE  –  so  I  want  to   say  it  again  just  so  everyone  is  clear.   LOCAL  COMMUNITY  CABLE  ACCESS  STATIONS  ARE  REPOSITORIES  OF  LOCAL  HISTORY  AND  THEREFORE   HAVE  A  FUNDAMENTAL  RESPONSIBILITY  TO  PRESERVE  THAT  HISTORY  AND  MAKE  IT  AVAILABLE  TO   FUTURE  GENERATIONS.” LeBlanc’s  comments  invoked  a  roomful  of  smiles  and  nods  of  apprecia7on.    She  was  right,  we  don’t   usually  hear  these  words  of  recogni7on  for  our  important  role  in  preserving  local  history  but  also  we   had  never  heard  them  from  the  top  regional  representa7ve  of  the  Na7onal  Archives. When  she  invited  those  in  aIendance  to  a  seminar  en7tled,  “Where  the  Funds  Are…”  I  knew  I  was   going  to  make  the  effort  to  find  out  more  about  archiving  and  how  we  might  address  our  36  years  of   accumulated  tapes  of  every  size  and  format.       When  I  was  hired  five  years  earlier  by  Amherst  Media,  the  process  in  place  was  to  duplicate  to  DVD  and   thereaOer  dispose  of  the  original  tape.     Con$nued  on  page  8
  • 5. Since 1989, New England PEG stations have relied on us for the best advice on professional video equipment, station automation, studio design and installation. Speak with one of our PEG SPECIALISTS before you update or build your next facility. Authorized resellers for Sony Broadcast, Panasonic Broadcast, JVC Professional, Canon, Fujinon, Leightronix, Tightrope Media Systems, TelVue, Shure, Video Systems, Data Video, Compix, Magic Box and MORE! We will make your purchasing job much easier. Call: 781-769-7810. What do our customers have to say? Hear them tell it in their own words. Request a copy of our latest DVD.                                       Visit us online: www.cameraco.com www.cameraco.com   858 Boston-Providence Turnpike, Norwood, MA 02062
  • 6. WINTER 2013 EDITION BUS  52  Features  “Marblehead  Youth  News” On  their  visit  to  MassachuseIs,  BUS  52  selected  “Marblehead  Youth  News”,  for  their  web-­‐series  “featuring   stories  of  inspiring  people  who  are  doing  innova7ve  things  to  make  their  communi7es  a  beIer  place."       Check  out  the  video  at  hIp://web.bus52.com/profiles/marblehead-­‐youth-­‐news/#  .    “Marblehead  Youth   News”  is  a  public  access  show  produced  at  Marblehead  Community  Access  &  Media’s  MHTV. “Kids  in  Marblehead,  MassachuseIs  are  taking  TV  to  the  next  level.”  reads  the  intro  to  the  video  on   the  BUS  52  website.    “Instead  of  just  watching  it  like  other  kids,  they  produce  their  own  show.  “     Bus  52  is  project  undertaken  by  a  group  of  recent  college  grads  who  traveled  the  country  to  produce   “a  52  week  web-­‐series  featuring  stories  of  inspiring  people  who  are  doing  innova7ve  things  to  make   their  communi7es  a  beIer  place."     On  their  visit  to  MassachuseIs,  they  chose  to  feature  “Marblehead  Youth  News”,  a  public   access  show  produced  at  Marblehead  Community  Access  &  Media’s  MHTV.    Check  out  the  video  at   hIp://web.bus52.com/profiles/marblehead-­‐youth-­‐news/#     “Marblehead  Youth  News”  (MYN),  is  in  its  2nd  year  of  produc7on  at  MHTV.    It’s  the  brainchild   of  Darcy  Mayers,  a  local  parent  who  approached  MHTV’s  Execu7ve  Director,  Joan  Goloboy,  with  the   thought  that  Marblehead  kids  could  be  doing  something  with  their  free  7me  other  than  playing   sports.    “Darcy  had  a  fabulous  vision  for  how  kids  in  grades  2  –  8  could  create  a  news  show  covering   topics  that  interested  them.    She  was  totally  commiIed  to  the  concept  of  kids  wri7ng,  shoo7ng,   edi7ng,  and  anchoring  the  show.             con$nued  on  page  11                                                                                                
  • 7.
  • 8. con$nued  from  page  4 This  methodology  was  put  to  an  abrupt  end  but  the  overriding  need  to  reformat  our  historical  collec7on  remained   paramount  in  our  newly  adopted  five-­‐  year  strategic  plan.     Preparing  for  my  role  as  moderator  on  the  archiving  panel  at  the  mini-­‐conference,  I  researched  the  Community   Preserva7on  Act  (CPA),  which  many  towns  and  ci7es  in  the  state  had  enacted,  crea7ng  a  substan7al  funding  source  at   the  local  level.    In  addi7on  to  this  informa7on  I  was  excited  to  hear  about  the  “Roving  Archivist  Services”  provided  by   the  MassachuseIs  State  Historical  Records  Advisory  Board,  (SHRAB).      Amherst  Media’s  applica7on  was  accepted  and   we  were  matched  with  an  archival  consultant  to  perform  a  strategic  assessment,  draOing  a  report  with   recommenda7ons  on  how  we  might  proceed. The  Roving  Archivist’s  report  was  aIached  to  Amherst  Media’s  first  ever  applica7on  for  the  Town  of  Amherst’s   considera7on  in  alloca7ng  CPA  Historical  Preserva7on  monies  for  the  archiving  of  our  video  library.      It  will  be  months   before  we  know  if  we  are  awarded  monies,  but  the  process  and  local  discussions  about  the  importance  of  video  history   has  already  started.      Usually,  the  comments  include  “Of  course  this  is  a  no  brainer,”  regarding  the  need  to  preserve   local  history  digitally,  referring  to  Amherst  Media  as  a  “Digital  Library”.    In  so  doing  we  are  formula7ng  new   partnerships  and/or  rela7onships  with  local  ins7tu7ons.  Did  I  men7on  that  the  Amherst  Historical  Society  has  become   a  new  non-­‐profit  member  of  Amherst  Media?    I  end  with  these  contempla7ve  words  from  Diane  LeBlanc-­‐ As  ExecuRve  Directors  it  is  your  responsibility  to  keep  essenRal  records  retrievable,  readable,  and   authenRc  for  as  long  as  they  remain  valuable—whether  that  is  a  few  years,  a  few  hundred  years,  or   forever... www.unisetcorp.com
  • 9. WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESS Con$nued  from  Page  7 An  ini7al  call  for  interest  brought  nearly  40  parents  and  kids  to  a  mee7ng  where  they  enthusias7cally  embraced   the  idea  and  jumped  right  in.    We  found  that  many  kids  are  already  edi7ng  videos  on  their  home  computers.   We  made  available  some  user-­‐friendly  consumer-­‐grade  HD  cameras,  coached  kids  -­‐-­‐  and  their  parents  –  on  how   best  to  use  whatever  technology  they  had  at  hand  –  including  smart  phones  and  flip-­‐type  cameras.       Each  month,  kids  brainstorm  ideas,  and  then  get  to  work  on  produc7on.    Segments  have  dealt  with  a   broad  variety  of  topics  -­‐-­‐  from  the  trip  one  family  took  to  China  to  adopt  a  baby,  to  an  interview  with  Glee  star,   Alex  Newell;  from  coverage  of  Hurricane  Sandy’s  impact  on  Marblehead,  to  holiday  shopping  7ps  at  local  shops.   With  their  edited  pieces  completed,  they  come  into  the  studio  to  shoot  anchor  intros,  a  monthly  movie  review,   and  op-­‐ed  pieces  ranging  from  poli7cs  to  music,  nutri7on  or  the  Olympics  .    Every  show  features  a  different  pair   of  anchors,  and  kids  fill  all  the  studio  and  control  room  crew  posi7ons.    MHTV  staff  mentors,  troubleshoots,  and   provides  technical  assistance  as  needed. “Feedback confirms that viewers love the show,” adds Goloboy. “Participation in the program continues to expand. As a result, we’ve grown our membership significantly, and now, with the BUS 52 story, Marblehead Youth News has become a nationally recognized phenomenon.”
  • 10.
  • 11. Check  out  the  new  MASSACCESS  website  at www.massaccess.org You  can  also  become  a  member  or  renew  your   membership  on  the  new  MASSACCESS  website  with  our   new  PAYPAL  system!
  • 12. WINTER 2013 EDITION NEWS & IDEAS FROM MASSACCESS Save the Date! Mini Conference billaugustusa@aol.com peter@epsteinandaugust.com Spring 2013 May 3rd, 9:30AM-2PM WGBH Boston PBS affiliates www.hbcommunications.com