My presentation on Social Media Marketing Strategies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net

1. SOCIAL MEDIA STRATEGIES
analyzing, strategizing, planning SMM
massimo burgio
global search interactive / sempo
june 17, 2011
afri-tech kenya summit
nairobi, kenya

6. user-powered internet
no more passive consumers!
• each consumer produces opinions, and share them with communities

7. e-fluencers the new brand ambassadors
no more passive consumers!
• each consumer produces opinions, and share them with communities
• there are super-users with super-powers: the e-fluencers

8. a new kind of
marketing
intelligence

9. listen
keywords voting
word of mouth
engagement
buzz blogs
referrals
social
rating
networks competitors
online reputation
key phrases polls

10. a new breed of
tools
marketing

12. a new style of
marketing
mindset

14. change
mindset

15. you can
strategize
integrate
innovate
social media

16. 4PSMM
passion
patience
perseverance
proactivity

17. 4PDON’T
presume
panic push
procrastinate

18. perseverance is the key: dancing man
http://bit.ly/dancing-man-video

20. social media networks: facebook what?
• Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting

21. after all, social is better than sex

22. users are everywhere, users are the web

23. conversations happen everywhere

24. social media strategies: goals

25. social media performance by channel

26. social media performance by channel

27. social media performance by channel

28. social media performance by channel
source: cmo.com

29. social media marketing by time + resources

30. always ask your customers first
where?
which are your favourite social networks? do you read blogs? do
you write one? do you access the internet from home, work or
mobile?
what?
do you use RSS? which services would you find useful from our
site sul nostro sito? what FB app would you find useful? are you
interested in iPhone apps?
how?
please send us feedback about our site usability (or product /
service feedback); how can we improve the performance of our
call center?

31. always ask your customers first
customers + prospects
your target market
employees + stockholders
your business “family”
partners + suppliers
your business “ecosystem”
competitors
you don’t have to ask, just benchmark them! =)

32. always ask your customers: real case study

33. always ask your customers: real case study

34. this is how we do it for our clients
dialogo assicurazioni
blog, facebook, ciao, UGC, youtube, yahoo! answers, wikipedia
pitti immagine
blog(s), youtube, flickr
european school of economics
online magazine, facebook, twitter, youtube, online pr
telepass
facebook, twitter, UGC, youtube, online pr, flash surveys
bea italia (oracle)*
surveymonkey, blog, facebook, linkedin groups
academia barilla*
blog, youtube, facebook, twitter, online pr, newsletter

35. the best solution for your business?
find
your
own
social
way

36. thank you!
massimo burgio
global search interactive / sempo
www.globalsearchinteractive.net
www.sempo.org
massimo@globalsearchinteractive.net
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