Web analytics in small bites. This one minutes presentation explains secondary dimensions in Google Analytics reports.

1. Google Analytics Intro - Reports Secondary Dimensions

2. Google Analytics Intro - Reports Secondary Dimension Up to this point we have displayed the reports with just one Dimension - Source / Medium . It is feasible to show a Secondary Dimension within the same table. Just click on the drop-down menu next to Source Medium . Initially it will state "None". Here we've selected "City". Now the report reveals that much more, allowing you to focus on the dual Dimensions and evaluate the metrics associated with them.

3. Google Analytics Intro - Reports Today we covered: Secondary Dimensions Contact me for more information on any item in the series . [email_address] Web Analytics Consultants