The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.

1. B2B BLOG CASE STUDY

2. About Mass Transmit
Mass Transmit provides professional marketers with
email tools, services and expertise. We create email
communications, manage data integration, deliver
email campaigns and measure campaign
performance.
We produce email marketing that generates
measurable results.
Mass Transmit

3. Mass Transmit Blog Goals
To exhibit thought leadership in email
marketing
To position ourselves as email marketing
experts
To increase branding and awareness of Mass
Transmit
To generate inbound leads
To retain and educate existing clients
Mass Transmit

4. Blog Strategy
Write posts that include search engine friendly content
Write on topics that can be used to attract leads or inform/educate
clients. Many posts are the direct result of client questions/issues.
Make content sharable
Always include a way to generate leads
Mass Transmit

5. Search Engine Friendly Content
Mass Transmit

6. Search Engine Friendly Content
Mass Transmit

7. Use Blog Content To Educate

8. Make Content Sharable

9. Generate Leads

10. Generate Leads

11. Generate Leads

12. Results
72% of site traffic is to the blog
Every blog post generates significant social sharing
Over 1,000 link backs to blog posts which help with exposure
and search positioning
Over 1,000 subscribers to blog posts via email
Blog has generated 7 significant pieces of new business in
past year
Mass Transmit

13. Thank You!
Adam Q. Holden-Bache
704-706-2670 x200
adam@masstransmit.com
@adamholdenbache
Mass Transmit