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Managing Audience
What it is
                    all about?
              Who are the people
              in the audience?

            What kind of
            speaker am I?

              How do I deal
              with them?
                    What I will
                    bring home?

Game Plan
For Starters:
Through           the          whole
session,       whenever you
speak with someone, note down
his/her   eye colour.
Btw. You can’t ask about it ];->
What is it
all about?
Impression Management
In sociology and social psychology, impression management is
a goal-directed conscious or unconscious process in which
people attempt to influence the perceptions of other people
about a person, object or event; they do so by regulating and
controlling information in social interaction (Piwinger & Ebert
2001, pp. 1–2). It is usually used synonymously with self-
presentation, in which a person tries to influence the
perception of their image. The notion of impression
management also refers to practices in professional
communication and public relations, where the term is used to
describe the process of formation of a company's or
organization's public image.
Goffmann’s Theatre
  actor                    stage


                               masks
audience



      different roles
                        an eye wink
Transactional Communication Model – J.Morreale


       Personal Meaning Area            Personal Meaning Area
                                   m
                                   e
    Transmitter/                                       Receiver/
      Receiver                     s                  Transmitter
       coding                      s                   decoding
      decoding       chann         a         chann       coding
                     el                      el
                                   g
                                   e
                      noise                   noise



                                Shared
                              Meaning Area
Who Are
THEY???
How do they look at the world?
Key word:
synesthesia
Simple?
Then we put it in the context…
   emotions                         constancy


                                      culture
experience



       knowledge
                                  comparison
                   expectations
What do THEY
  look for?
Emotions   Values
           Benefits
Who Am
 I???
What makes a
speaker attracting?
Do YOU see
YOURSELVES that
     way?
What kind of speaker are you?

                        three word that
                         describe you

                        three things you
                        need to develop


                        your worst fear
Find&Share
Me Vs. My role
How do I
attract THEM?
Show them WHY!
Get2Know them!
Follow their pace!
Engage them!
Get Creative!
Be flexible!
Energize!
Gain Control!
Comfort them!
Keep a contact
  with them!
Remember the task from the start?


   How many did you manage

   to   catch???
Avoid Conflict!
What did I
 learn?
Feedback?
 Questions?
Suggestions?
mateusz.oktaba@gmail.com

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Managing Audience Engagement