11. Wikipedia on Social Media: Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video.
29. Communication • Multimedia• Testimonials Sample Story Ideas Preview of upcoming exhibit Interview with a Curator Community Connection Description of Education Programs Artifact/Artwork of the Week This Month in Florida History Video Sharing
46. Social Media: Essential Component of Marketing Mix A changing media environment: Fewer television news crews and available newspaper reporters Before: Reliance on traditional news outlets Now: Publicity through social networks Before: Lack of outlet for multimedia Now: Video and photo sharing through YouTube and Facebook
47. Action Plan Define purpose of each social media platform Blog Website Syndication Link Integrated Approach to Social Media: Treat every platform as your first handshake with a potential visitor or donor
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50. Social Media = Virtual Cocktail Party Choose Your Content Carefully Avoid content through which consumers and other professionals may obtain a negative perception of you. Opinions – Politics – Religion – Online Groups and Associations – Humor – Pictures Guilty by Association Your Online Content May Last Forever
51. How to Damage Your Reputation in Eight Easy Steps 1. Branding Yourself as a Fan of Playboy Magazine 2. Enough with the FaceBook Quizzes 3. Online Photo Album 101: No, I don’t want to see your Speedos 4. Use Platforms for Both Business and Pleasure 5. Cyber-TMI: Finding a Balance of What You Share 6. Tell Them Like It Is! 7. Want to Be My friend? 8. Nobuddy Cares About My Speling
52. Social Media Time Management for Museum Staff 1. To Be or Not to Be On Social Networks 2. Avoid Mixing Business and Pleasure 3. Set Goals, and Enter to Execute 4. Define the Purpose of Your Networks 5. Limit Your Time
53. Social Media Time Management for Museum Staff 6. Manage Your Tweets and Updates 7. Be a Resource, Not a Chatterbox 8. Publish Once, Appear Everywhere 9. Allow Readers to Subscribe to New Blog Posts 10. How to Avoid Time-Consuming Research for Story Ideas
54. Social Media Policy 1. Define the purpose of social media 2. You’re responsible for what you write 3. Be yourself 4. Make content suitable for your audience 5. Use good judgment when you participate in social media
55. Social Media Policy 6. Become part of the social media community 7. Don’t violate copyright laws 8. Define what you can share and what’s confidential 9. Make sure your content is valuable 10. Don’t waste time – be productive
61. Questions for Christina: How long have you and your museum been engaged in social media? What did you hope to accomplish by using social media when you initially began? Which social media platforms is your museum currently using and how are you currently using them? Can you describe what you’ve done to integrate your website with your social media platforms?
62. Questions for Christina: Who’s in charge of your social media efforts and who’s monitoring the conversations at your platforms? What tactics have you employed to grow the number of fans at your Facebook fan page? What have you done to maximize your online exposure while minimizing the time you’re spending adding content to the platforms you’re using? Do you have a success story to share?