Stuff & Slice is a proposed ready-to-eat food product consisting of vegetables stuffed and sliced for easy consumption. Market research identified working professionals aged 25-45 as the primary target market. Testing showed the concepts of Proance and Stuff & Slice performed best, with Stuff & Slice appealing for its convenient cylindrical shape, balanced taste, and moist texture. A marketing strategy and sales projections estimated profitability within 4 months by targeting companies and colleges. Further testing will evaluate the product's limitations before regulatory approval and commercial launch.

1. Lunch tym
becomes a
Snack tym Sivabakkiyam
Geetha
Naveen
Mathivanan
Sivasubramanian

2. Market Survey
Low level
• Petty shops (gandhinagar, Adyar, Anna nagar)
• Murugan grocery store(Anna nagar), sakthi provisional store(gandhi nagar),
kumaran store(Anna nagar)
Medium level
• Big bazar(Phoenix ma), Relaince mart (sky walk), kannan departmental
store(Namakkal)
Premium
• Nilgiris supermarket(perambur), Relaince fresh(T nagar), Spencers(Gandhi nagar)
International
• British corner shop, Giant eagle, Healthkart.
2

3. 3
22%
66%
7% 5%
Meal replacement categories
RTE
RTC
BARS
HEALTH MIX OR DRINKS

4. Idea generation through brain storming and Screening
 Bar made from vegetable
powder
 Nutri ladddu
 RTE amla rice
 Proance
 Optibar
 RTE frankie roll
 Fiber rich noodles
 RTE vegetable sandwich
 Idli briyani
 Rice flour rotti
4

5. Proance
Serve as your wish
hot or cold
wholesome nutritious meal which brings the tradition at door step…
Rich in fiber with vegetable toppings…

6. 0
10
20
30
40
50
60
70
likeness novel meal price
Testing result
>40
16- 40
<16
6

7. Optibar
It’s a meal not a snack!!!! 
7
Simple bar for a simple meal!!!!!...
Convenient crunchy bar with
benefits of diet cereals and palm
jaggery….

8. 0
10
20
30
40
50
60
likeness novel meal price
Testing result
20 - 30
<16
> 50
30 - 45
8

9. 9
Convenient… Provide
restaurant delicacy for Busy
people…

10. 0
10
20
30
40
50
60
likeness novel meal price
Testing result
20 - 30
<16
> 50
30 - 45
10

11. Concept Result
Proance Optibar Stuff & Slice
Elder people liked most because of its
traditional ingredients
Attracted weight conscious target group,
and kids as a snack but not as meal
Appearance & Spiciness attract both
teenage & middle age
Taste was blank and digestible Palm jaggery tasted more sweet,
Ragi color is awful
All believe it as meal replacement

12. The crowned two!!!!!!

13. Parameters Proance Stuff & Slice
Color White to cream Light Brown
Surface Texture Granular Smooth
Size & Shape Liquid Food Cylindrical
Shine Glossy Glossy
Agglomeration Yes No
Taste Bland/cool Correct Blend
Nasal Feelings Cool Cool
Flavor Cool Cool
Texture
Characteristics
Viscous Smooth
Fat/ Moisture Nope Moist
Skin Feel Dense Easy
Geometrics Foamy Gritty

14. Feedback

16. Front panel

18. Mission Statement – STUFF & SLICE
Product description: Stuff & Slice is a Ready to eat food stuffed with vegetables
and slices to easy to eat
Key business or humanitarian goals: 3 months development, 50% cost margin
helps easy to full fill dinner or lunch in office/colleges
Primary market: corporates, IT industry
Secondary market: colleges, On the Go food, Restaurants
Assumptions: Meal replacement, less fat, Good taste, less shelf life
Stakeholders: Food court( IT company), Grocery shop, other companies, college canteen
Avenues for creative design: Roll shape, Crispy outside soft inside, less fat
Scope limitations: Limited nutrients, Shorter shelf life, Packaging

19. Market Strategy
Target Group
Age group of 25 – 45 includes single, Professionals
having > 40,000/m income and busy working people
Positioning
Provided with reasonable price that has nutritious,
innovative stuff targeted against working people in
the medium market.
19

20. Marketing Strategy
Marketing Mix
Price
Charged based on standard industrial practices
Distribution
By contacting dealers in the middle level market segment
Advertisement & Promotion
Through English Newspaper & also strategic relationship
developed with companies.
20

21. Sales Projection
-50
0
50
100
150
200
250
may - June July- Aug Sep- Oct Nov Dec
Return
Size(k)

22. Costing
 Price = 90 – 100/-
22
30%
32%
5%
8%
25%
Sales
Ingredient man power Equipment Packaging Margin

23. Business Analysis
ACTIVITY COST PER DAY TOTAL
2 chef 500x2=1000 1000x30 days=30000
1 QA 800 800X30 days =24000
2 Marketing exec 600x2=1200 1200x30 =36000
KITCHEN or Lab 300 300x30=9000
Initial PD cost 99,000
Cost incured Amount
PD – 3 months 99,000
Maintenance cost After launch 50,000
Plant installation 2000,000
Product manufacturing cost per month 70 * 5,000 = 3.5L
Total investment 25 L

24. Revenues
 Net profit per month 6.5 L
 If the sales follow this way, we will be getting back our investment in 4 months
Number of users
per day
Revenue per day Revenue per
month
Investment per
month
PROFIT
100 per IT park 100x100=10k 3 Lakhs 4 Lakhs 6.5 L
150 for other
Corporates
150x100=15k 4.5L
100 for Travelling 100x100=10k 3L

25.  Test marketing
 After product development , the product is going to test using CLT(Consumer Location
Test) – to know the product limitation against control.
 Product is also tested by HUT(Home Use test) – to consumer abuse of the product.
 Regulations(FSSAI)
 Preservatives
 Sorbic acid – max 1500 ppm
 Packaging material
 Flexible packaging material (PE) – easy handling & cost effective
 Al foil wrapped – barrier against moisture, oxygen.

26. Summary
Our final winning concept Stuff & Slice , a
neighbourhood nutritious ready to eat meal for
time conscious people….
Stuff & Slice will exceed the expectation of both
customer and manufacturer…

27. Thank you