Matthijs van Gaalen

Utrecht Area, Netherlands Netherlands

Sr. Online Marketeer / Formule Manager Redesign Particulier

Technology / Software / Internet

Responsible for implementing several redesigns for ING.nl for all online marketeers. Challenging the new concepts, developing a launch plan in multidisciplinary team together with kpi's, launch communications and all content. With the end goal in mind to increase service and sales by focussing on top user goals (and therefore also SEO) Achievements: - new responsive navigation for ING.nl - new responsive homepage - content migration from m-site - several performance and utility improvements of the new parts of the website (via AB testing)