3. Rogers Radio - Media Score Activity General Survey Activity *based on 32 stations and an 8-month active survey period (excludes months June, July, December & January)
4. Rogers Radio - Media Score Activity General Survey Activity 94% 93% 98% 97% 99% 98% % Test Media
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6. Rogers Radio - Media Score Activity General Survey Activity
7. Rogers Radio - Media Score Activity General Survey Activity
8. Rogers Radio - Media Score Activity Long Term Survey Satisfaction Completion Rate Survey Experience Excellent OK Poor
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10. Rogers Radio – Advisory Panel Activity Panel Size Overall panel statistics based on overall Media Score station subscriptions. Panel & profile information based on snapshot taken February 25 th , 2011 3,105 5,847 77% 66% 60% % Opt In
11. Rogers Radio – Advisory Panel Activity Panel “Activeness” *Active means the panelist has participated in at least 1 survey in the last 3 months **Rogers Radio = less extreme registrant outliers: CFBT (48,000) & CIMX (36,000) 2,406 44% 32% 21% % Active Active (<3mo) Inactive (>3mo)
12. Rogers Radio – Advisory Panel Activity Panelist Tour of Duty Rogers data reflects sample of panels from 10 accounts with above average panel size and activity Canada data reflects 20 total panels from Canadian accounts with above average panel size and activity Opt-Outs Current Panelists
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21. Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types Contact [email_address] for more information on setting up a survey with continuous measurement
![Media Score – Rogers Radio Overview ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)