Contenu connexe Similaire à MetaShift Mobile Recruitment Webinar (20) MetaShift Mobile Recruitment Webinar1. +
Mobile
Matt Alder
©MetaShift 2012
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Introductions
www.metashift.co.uk
www.Link2Matt.com
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What we’re going to cover
n The Mobile Landscape
n Adaptation and Revolution
n Practicalities
n Case Study
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The Mobile Landscape
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6. 54% of the UK working
population currently have a
Smart Phone
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The Price of Fish
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The spread of mobile
phones in poor
countries is not just
reshaping the industry -
it is changing the world
The Economist
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The Rise of “Dual Screening”
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Social is Mobile
Facebook – 425 million mobile users
Twitter – 77 million mobile users
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What about Recruitment?
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Mobile Survey Stats
n Conducted by Educate / Reconverse in March 2012 with a
sample size of 32,000 (all demographics)
n 72% interested in receiving career information via their phone
n 63% have already search for a job on their mobile
n 48% had already applied for a job on their mobile
n 79% of those who hadn’t applied for a job would in the future
n 84% Thought companies should have separate mobile
recruitment sites
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Job Boards are Mobile
10% of traffic is mobile
Doubled in 12 months
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Your Audience is Already There
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Adaptation and Revolution
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mSite or App?
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A Three Step mSite Strategy
Define project scope parameters, resources,
Enable budgets, scheduling & KPIs
Integrated message map & content planning,
Information Architecture & pagination plan
Optimize
Be Behaviorally and Context Specific
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Optimising – The Technology
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Optimising The Medium
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Optimising – The Platform
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Optimising – The Platform
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Location, Context & Behavior
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Call to Action & Conversion!
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Behavioral Medium
n Stage
One - Traditions and practices of
previous medium transferred to new
n Stage Two– Characteristics of the new
medium exploited to reinvent the way
things are done
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The Growth of Mass Mediums
Revolution
Adaptation
Transfer
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Evolution of Application
n Business card
n Apply by LinkedIn
n Voice
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Practicalities
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Call to Action & Conversion!
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Top Tip = Don’t do this
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Video
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A Quick Case Study
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