Presented to the Canton Ad Club April 26, 2007. This presentation explains why social media and web2.0 matter to advertisers and marketers. It gives examples of the power of social media as an engagement platform. (This is the low resolution version of this presentation)

1. Consumer Generated
Content In Your
Marketing Mix
Matt Dickman
Marketing Strategist, Technology Evangelist

2. We are witnessing a
fundamental shift in
marketing

3. Marketers
Users

4. “If you don’t like change,
you’re going to like
irrelevance even less.”
- General Eric Shineski,
retired Chief of Staff, U.S. Army

5. “The times, they are
a-changin’ ”
- Bob Dylan
Songwriter

6. Traditional model

7. Your Message

8. New model

10. Why is this happening?

11. The Internet

12. Web 2.0

14. What it’s not

17. So what is it?

21. Beyond the browser

27. Consumer generated

28. 15 megabytes is the
new 15 seconds

30. Blogs, podcasts,
wikis, photos, video,
ratings, comments

31. MySpace,YouTube,
Blogger, Flickr, Wikipedia,
iTunes, Amazon

34. 51.6% of MySpace
users are 35+
Source: comScore

35. Fastest growing group
online?

36. Boomers

38. Let’s get some perspective

42. 60,000
source: YouTube.com

43. 75,000
source: Technorati.com

44. 75,000 source: Technorati.com
(close to one every second)

45. 1,200,000
source: Technorati.com

46. 1,200,000 source: Technorati.com
(50,000 per hour)

47. 240,000
source: Technorati.com

48. 240,000 source: Technorati.com
(close to three every second)

49. 75,000,000
source: Techcrunch.com

50. 75,000,000 source: Techcrunch.com
(and counting)

51. Big numbers = Big deal

52. What are people saying
about your clients?

53. Marketing challenge...

56. UGC can be great...

58. Or really bad...

59. Hurricane Kohls

61. Wal-Mart flog

63. Either way, it spreads quick

64. They don’t call it
viral for nothing

67. So what spreads?

72. More real world examples

84. Just do it

86. In conclusion

89. Questions or Comments?
Matt Dickman
Marketing Strategist, Technology Evangelist

90. thank you
Questions or Comments?
Matt Dickman
Marketing Strategist, Technology Evangelist