The amount of time a viewer watches your video is more important than the number of views your videos gets. Find out how to increase the watch time of your next video.

1. INCREASE
WATCH
TIME
Content
Time:
Impact:

2. Most viewers bail on a
video in the first
5
seconds

3. WHY
watch time is important
HOW
to increase it
Who
is doing it well

4. WHY
watch time is important

5. Spoiler Alert
YouTube wants you to
watch MORE videos

6. Spoiler Alert
That’s why YouTube cares
about video watch time

7. If your video holds onto viewers. YouTube will throw more
viewers your way by…

8. Search
Suggested
…increasing your rank in search and suggested video results

9. Search
Suggested
Search and suggested are two of the biggest drivers of new
viewers, so you want your video there.

10. But, if your video’s got butterfingers of the viewer, YouTube
will stop passing you the ball.

11. But, if your video’s got butterfingers of the viewer, YouTube
will stop passing you the ball.

12. So how do you catch more viewers and take 'em into the
end zone for a slam dunk hole in one?

13. HOW
to increase watch time

14. 1 BE A HOOKER

15. 1 BE A HOOKER
Hook your viewers right
away with a cool shot, a
question, a cliffhanger, or
something intriguing.

16. 2 PRODUCTION VALUE

17. 2 PRODUCTION VALUE
Make sure your video looks and sounds good. You
don’t have to be Stevie Spielberg to afford a decent
mic or some lights, but if you invest a little more in
your videos, viewers will too.

18. 4 Pacing

19. 4 Pacing
Keep your pacing and editing tight and
don’t be afraid to cut things. What do
you think happened to tip #3?

20. 5 Rethink intros

21. Go easy on the intro. Most videos don’t
need ‘em, but if you must have one, make it
short and play it after a quick teaser.
5 Rethink intros

22. 6 Check your metrics

23. 6 Check your metrics
Check your attention metrics by
video and see what keeps viewers
watching and what doesn’t.

24. WHO
does this well?

25. Wheezy Waiter
PBS IDEA CHANNEL
It’s Grace

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