SlideShare une entreprise Scribd logo

Introduction to Marketing

•Télécharger en tant que PPT, PDF•
•
M
mattbentley34
1  sur  17
Welcome to Unit 3 Marketing
What is Marketing? ,[object Object]
We Already Know That….. ,[object Object],[object Object]
Strategic Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tactical Marketing Objectives ,[object Object]
[object Object],[object Object],[object Object],Strategic objectives (e.g. to increase sales by 10% in 12 months) Department or function objectives (e.g. to launch the new product successfully in the next 6 months) Tactical objectives (e.g. to set targets for sales staff) Day-to-day aims (e.g. to manage customer accounts and deal with problems)
Product Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price Objectives ,[object Object],[object Object],[object Object]
Promotion Objectives ,[object Object],[object Object],[object Object],[object Object]
Place Objectives ,[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object]
Marketing Strategy PRICING STRATEGY PROMOTIONAL STRATEGY PRODUCT STRATEGY DISTRIBUTION STRATEGY
Product Strategy ,[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object]
Promotional Strategy ,[object Object]
Place and Distribution Strategy ,[object Object]
[object Object]

Recommandé

Marketing Stratergy
Marketing StratergyMarketing Stratergy
Marketing StratergyNagaraj Raman
 
Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]RAMDEV CHOUDHARY
 
MKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota MicromotorsMKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota MicromotorsAlvin J. Lin
 
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...AnanthaGanesh1
 
Concept Of Marketing
Concept Of MarketingConcept Of Marketing
Concept Of Marketingaanchalagarwal
 
Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Fraz Ali
 
Corporate stratergy
Corporate stratergyCorporate stratergy
Corporate stratergyWasana Andrahannadige
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 

Recommandé

Marketing Stratergy
Marketing StratergyMarketing Stratergy
Marketing StratergyNagaraj Raman
 
Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]Marketing Strategy Marketing Mix[1]
Marketing Strategy Marketing Mix[1]RAMDEV CHOUDHARY
 
MKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota MicromotorsMKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota MicromotorsAlvin J. Lin
 
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...AnanthaGanesh1
 
Concept Of Marketing
Concept Of MarketingConcept Of Marketing
Concept Of Marketingaanchalagarwal
 
Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Principlesof marketing 02 [compatibility mode]
Principlesof marketing 02 [compatibility mode]Fraz Ali
 
Corporate stratergy
Corporate stratergyCorporate stratergy
Corporate stratergyWasana Andrahannadige
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 
Marketing Strategy - ICL
Marketing Strategy - ICLMarketing Strategy - ICL
Marketing Strategy - ICLNadeem Aslam
 
strategic planning and the marketing process
strategic planning and the marketing processstrategic planning and the marketing process
strategic planning and the marketing processBui Thi Quynh Duong
 
Estrategias de Marketing - Xavier Mitjavila Moix
Estrategias de Marketing - Xavier Mitjavila MoixEstrategias de Marketing - Xavier Mitjavila Moix
Estrategias de Marketing - Xavier Mitjavila MoixXavier Mitjavila Moix
 
Marketing strategy & marketing budget
Marketing strategy & marketing budgetMarketing strategy & marketing budget
Marketing strategy & marketing budgetEstibaliz (Esti) Ayo
 
Samsung Eternity Promotional Campaign
Samsung Eternity Promotional CampaignSamsung Eternity Promotional Campaign
Samsung Eternity Promotional Campaignctd2010
 
Ch 2
Ch 2Ch 2
Ch 2mhatcher
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
leading-organizing-and-controlling-the-global-marketing-effort
leading-organizing-and-controlling-the-global-marketing-effortleading-organizing-and-controlling-the-global-marketing-effort
leading-organizing-and-controlling-the-global-marketing-effortchristynatalia7
 
Marketing Planning Overview
Marketing Planning OverviewMarketing Planning Overview
Marketing Planning OverviewMAANZ International
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingNikhil Gupta
 
Marketing plan
Marketing planMarketing plan
Marketing planFahim Muntaha
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
What are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank MotepalliWhat are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank MotepalliSameer Mathur
 
New microsoft office word document (3)
New microsoft office word document (3)New microsoft office word document (3)
New microsoft office word document (3)bhai123
 
Important Marketing Strategies You Must Know
Important Marketing Strategies You Must KnowImportant Marketing Strategies You Must Know
Important Marketing Strategies You Must KnowThomson Data
 
Marketing strategy and planning
Marketing strategy and planningMarketing strategy and planning
Marketing strategy and planningDilip Mutum
 
The product market expansion grid
The product market expansion gridThe product market expansion grid
The product market expansion gridTopu Kawser
 
What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?Manisha Shrivastava
 
Marketing Management Final Presentation
Marketing Management Final PresentationMarketing Management Final Presentation
Marketing Management Final Presentationjoeynach
 
Markeing Plan
Markeing PlanMarkeing Plan
Markeing PlanPiyush Kaushik
 
Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force managementLo-Ann Placido
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategySakthivel R
 

Contenu connexe

Tendances

Marketing Strategy - ICL
Marketing Strategy - ICLMarketing Strategy - ICL
Marketing Strategy - ICLNadeem Aslam
 
strategic planning and the marketing process
strategic planning and the marketing processstrategic planning and the marketing process
strategic planning and the marketing processBui Thi Quynh Duong
 
Estrategias de Marketing - Xavier Mitjavila Moix
Estrategias de Marketing - Xavier Mitjavila MoixEstrategias de Marketing - Xavier Mitjavila Moix
Estrategias de Marketing - Xavier Mitjavila MoixXavier Mitjavila Moix
 
Marketing strategy & marketing budget
Marketing strategy & marketing budgetMarketing strategy & marketing budget
Marketing strategy & marketing budgetEstibaliz (Esti) Ayo
 
Samsung Eternity Promotional Campaign
Samsung Eternity Promotional CampaignSamsung Eternity Promotional Campaign
Samsung Eternity Promotional Campaignctd2010
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
leading-organizing-and-controlling-the-global-marketing-effort
leading-organizing-and-controlling-the-global-marketing-effortleading-organizing-and-controlling-the-global-marketing-effort
leading-organizing-and-controlling-the-global-marketing-effortchristynatalia7
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingNikhil Gupta
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
What are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank MotepalliWhat are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank MotepalliSameer Mathur
 
New microsoft office word document (3)
New microsoft office word document (3)New microsoft office word document (3)
New microsoft office word document (3)bhai123
 
Important Marketing Strategies You Must Know
Important Marketing Strategies You Must KnowImportant Marketing Strategies You Must Know
Important Marketing Strategies You Must KnowThomson Data
 
Marketing strategy and planning
Marketing strategy and planningMarketing strategy and planning
Marketing strategy and planningDilip Mutum
 
The product market expansion grid
The product market expansion gridThe product market expansion grid
The product market expansion gridTopu Kawser
 
What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?Manisha Shrivastava
 
Marketing Management Final Presentation
Marketing Management Final PresentationMarketing Management Final Presentation
Marketing Management Final Presentationjoeynach
 

Tendances (20)

Marketing Strategy - ICL
Marketing Strategy - ICLMarketing Strategy - ICL
Marketing Strategy - ICL
 
strategic planning and the marketing process
strategic planning and the marketing processstrategic planning and the marketing process
strategic planning and the marketing process
 
Estrategias de Marketing - Xavier Mitjavila Moix
Estrategias de Marketing - Xavier Mitjavila MoixEstrategias de Marketing - Xavier Mitjavila Moix
Estrategias de Marketing - Xavier Mitjavila Moix
 
Marketing strategy & marketing budget
Marketing strategy & marketing budgetMarketing strategy & marketing budget
Marketing strategy & marketing budget
 
Samsung Eternity Promotional Campaign
Samsung Eternity Promotional CampaignSamsung Eternity Promotional Campaign
Samsung Eternity Promotional Campaign
 
Ch 2
Ch 2Ch 2
Ch 2
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 
leading-organizing-and-controlling-the-global-marketing-effort
leading-organizing-and-controlling-the-global-marketing-effortleading-organizing-and-controlling-the-global-marketing-effort
leading-organizing-and-controlling-the-global-marketing-effort
 
Marketing Planning Overview
Marketing Planning OverviewMarketing Planning Overview
Marketing Planning Overview
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced Marketing
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 
What are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank MotepalliWhat are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank Motepalli
 
New microsoft office word document (3)
New microsoft office word document (3)New microsoft office word document (3)
New microsoft office word document (3)
 
Important Marketing Strategies You Must Know
Important Marketing Strategies You Must KnowImportant Marketing Strategies You Must Know
Important Marketing Strategies You Must Know
 
Marketing strategy and planning
Marketing strategy and planningMarketing strategy and planning
Marketing strategy and planning
 
The product market expansion grid
The product market expansion gridThe product market expansion grid
The product market expansion grid
 
What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?
 
Marketing Management Final Presentation
Marketing Management Final PresentationMarketing Management Final Presentation
Marketing Management Final Presentation
 
Markeing Plan
Markeing PlanMarkeing Plan
Markeing Plan
 

Similaire à Introduction to Marketing

Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force managementLo-Ann Placido
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategySakthivel R
 
Principles of Marketing 2011 02
Principles of Marketing 2011 02 Principles of Marketing 2011 02
Principles of Marketing 2011 02 Stephan Langdon
 
Company and Marketing Strategy Partnering to Build Customer Relationships
Company and Marketing Strategy Partnering to Build Customer RelationshipsCompany and Marketing Strategy Partnering to Build Customer Relationships
Company and Marketing Strategy Partnering to Build Customer RelationshipsFaHaD .H. NooR
 
Strategic Marketing Process definitionpdf
Strategic Marketing Process definitionpdfStrategic Marketing Process definitionpdf
Strategic Marketing Process definitionpdfMarieMagbitang1
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2darcy.butler
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Finalleilajannati
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Hassan Ali
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plans.munthe
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxcdorothy
 
Managing the marketing effort
Managing the marketing effortManaging the marketing effort
Managing the marketing effortANNIEJAN
 
Marketng Strategies.
Marketng Strategies.Marketng Strategies.
Marketng Strategies.iAqsa
 
Strategic marketing
Strategic marketingStrategic marketing
Strategic marketingiAqsa
 
SM htmch08thirded.pdf
SM htmch08thirded.pdfSM htmch08thirded.pdf
SM htmch08thirded.pdfDjula1
 

Similaire à Introduction to Marketing (20)

Chapter 2 strategic sales force management
Chapter 2 strategic sales force managementChapter 2 strategic sales force management
Chapter 2 strategic sales force management
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategy
 
MARKETING-CH2
MARKETING-CH2 MARKETING-CH2
MARKETING-CH2
 
Principles of Marketing 2011 02
Principles of Marketing 2011 02 Principles of Marketing 2011 02
Principles of Marketing 2011 02
 
Company and Marketing Strategy Partnering to Build Customer Relationships
Company and Marketing Strategy Partnering to Build Customer RelationshipsCompany and Marketing Strategy Partnering to Build Customer Relationships
Company and Marketing Strategy Partnering to Build Customer Relationships
 
Strategic Marketing Process definitionpdf
Strategic Marketing Process definitionpdfStrategic Marketing Process definitionpdf
Strategic Marketing Process definitionpdf
 
Marketing
MarketingMarketing
Marketing
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2
 
Ent300 Module08
Ent300 Module08Ent300 Module08
Ent300 Module08
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Final
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docx
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Managing the marketing effort
Managing the marketing effortManaging the marketing effort
Managing the marketing effort
 
Marketng Strategies.
Marketng Strategies.Marketng Strategies.
Marketng Strategies.
 
Strategic marketing
Strategic marketingStrategic marketing
Strategic marketing
 
HRM HOSPITALITY
HRM HOSPITALITY HRM HOSPITALITY
HRM HOSPITALITY
 
SM htmch08thirded.pdf
SM htmch08thirded.pdfSM htmch08thirded.pdf
SM htmch08thirded.pdf
 

Plus de mattbentley34

Slide 1 1mm - the basic economic problem
Slide 1 1mm - the basic economic problemSlide 1 1mm - the basic economic problem
Slide 1 1mm - the basic economic problemmattbentley34
 
Why study economics 2019
Why study economics 2019Why study economics 2019
Why study economics 2019mattbentley34
 
Behavioural economics key terms
Behavioural economics key termsBehavioural economics key terms
Behavioural economics key termsmattbentley34
 
Behavioural economics extra resources
Behavioural economics extra resourcesBehavioural economics extra resources
Behavioural economics extra resourcesmattbentley34
 
Behavioural economics
Behavioural economicsBehavioural economics
Behavioural economicsmattbentley34
 
Edexcel practice paper 1 (b)
Edexcel practice paper 1 (b)Edexcel practice paper 1 (b)
Edexcel practice paper 1 (b)mattbentley34
 
The labour market wage determination
The labour market wage determinationThe labour market wage determination
The labour market wage determinationmattbentley34
 
Specimen paper insert
Specimen paper insertSpecimen paper insert
Specimen paper insertmattbentley34
 
AQA - pecan-pie-ajim-planner
AQA - pecan-pie-ajim-plannerAQA - pecan-pie-ajim-planner
AQA - pecan-pie-ajim-plannermattbentley34
 
The Multiplier effect explained
The Multiplier effect explainedThe Multiplier effect explained
The Multiplier effect explainedmattbentley34
 
Model answers nationalism
Model answers nationalismModel answers nationalism
Model answers nationalismmattbentley34
 
Edexcel A level economics exam advice
Edexcel A level economics exam adviceEdexcel A level economics exam advice
Edexcel A level economics exam advicemattbentley34
 
Model answers nationalism & Racialism
Model answers nationalism & RacialismModel answers nationalism & Racialism
Model answers nationalism & Racialismmattbentley34
 
Voting systems in elections
Voting systems in electionsVoting systems in elections
Voting systems in electionsmattbentley34
 
Political representation and democracy
Political representation and democracyPolitical representation and democracy
Political representation and democracymattbentley34
 
Political participation
Political participationPolitical participation
Political participationmattbentley34
 
Political ideologies
Political ideologiesPolitical ideologies
Political ideologiesmattbentley34
 

Plus de mattbentley34 (20)

Slide 1 1mm - the basic economic problem
Slide 1 1mm - the basic economic problemSlide 1 1mm - the basic economic problem
Slide 1 1mm - the basic economic problem
 
Why study economics 2019
Why study economics 2019Why study economics 2019
Why study economics 2019
 
Behavioural economics key terms
Behavioural economics key termsBehavioural economics key terms
Behavioural economics key terms
 
Behavioural economics extra resources
Behavioural economics extra resourcesBehavioural economics extra resources
Behavioural economics extra resources
 
Behavioural economics
Behavioural economicsBehavioural economics
Behavioural economics
 
Jan 13
Jan 13Jan 13
Jan 13
 
Edexcel practice paper 1 (b)
Edexcel practice paper 1 (b)Edexcel practice paper 1 (b)
Edexcel practice paper 1 (b)
 
The labour market wage determination
The labour market wage determinationThe labour market wage determination
The labour market wage determination
 
Specimen paper insert
Specimen paper insertSpecimen paper insert
Specimen paper insert
 
AQA - pecan-pie-ajim-planner
AQA - pecan-pie-ajim-plannerAQA - pecan-pie-ajim-planner
AQA - pecan-pie-ajim-planner
 
The Multiplier effect explained
The Multiplier effect explainedThe Multiplier effect explained
The Multiplier effect explained
 
Economic review
Economic reviewEconomic review
Economic review
 
Model answers nationalism
Model answers nationalismModel answers nationalism
Model answers nationalism
 
Edexcel A level economics exam advice
Edexcel A level economics exam adviceEdexcel A level economics exam advice
Edexcel A level economics exam advice
 
Monetary policy
Monetary policyMonetary policy
Monetary policy
 
Model answers nationalism & Racialism
Model answers nationalism & RacialismModel answers nationalism & Racialism
Model answers nationalism & Racialism
 
Voting systems in elections
Voting systems in electionsVoting systems in elections
Voting systems in elections
 
Political representation and democracy
Political representation and democracyPolitical representation and democracy
Political representation and democracy
 
Political participation
Political participationPolitical participation
Political participation
 
Political ideologies
Political ideologiesPolitical ideologies
Political ideologies
 

Introduction to Marketing