My advanced SEO slide deck from BlogPaws 2014.

1. SuperHero
SEOByMattBeswick

2. Yesterday...

3. The “basics”

4. But once you have
your on-page
sorted…

5. There aren’t really
basics any more.

6. Google Did what
they said they’d
do…

9. Now everyone
needs a Strategy.

10. Repetition
Alert

11. @ma$beswick
SEO is
Part of
a Marketing
Strategy

12. You’re not
just a
writer

13. Become a
BRAND
@ma$beswick

14. SEO is
NOT
Magic
@ma$beswick

15. SEO is
NOT
a dark
art

16. TIME
@ma$beswick
SEO
TAKES

17. @ma$beswick

18. @ma$beswick

19. @ma$beswick

20. But
First

21. Correlation is NOT Causation

22. More Lemons = Fewer Road Fatalities?

23. Content Marketing
– Our Saviour?

24. Well, Kind of.

26. Create GREAT Content That IS
Sharable

27. Because that means it’s
Linkable

28. And Links still
rule

29. Some Examples…

30. Category Pages

32. But please, please,
please optimise
them.

33. 1. Page title = “Recipes for Dogs”
2. URL = /”recipes-for-dogs/”
3. Header / Post Title needs adding
4. No Header Content
5. No Social?
+ Meta Description
+ OG Tags
+ Strong CTA

34. Infographics

36. Infographic Creation
99designs.com – Post a job, get bids.
dribble.com – Find a designer.
piktochart.com – Build your own.
Infogr.am – Again, create your own.

37. The
Importance Of
Outreach
(making friends)

40. Make a List

41. Then Make
Friends

43. Email
Blogger
Make
Friends
Meet
More
Friends
Told
About
BlogPaws
Speak
at
BlogPaws
2012
Write
for
BlogPaws
Get
Link
Get
More
PromoEon
Speak
at
BlogPaws
2013
Email
Yvonne
Make
Friends
Go
to
SearchLove
Boston
Speak
at
BlogPaws
2014
Awesome
opportunEes
Vegas
2014
($2k
win)

44. Helpareporter.com

45. Stumbleupon.com/pd

46. Better
Keyword
Research

47. Übersuggest.org

48. Übersuggest.org

49. Übersuggest.org

50. Implement
Schema
Markup

51. Schema Markup
http://schema-creator.org/

52. Author Markup

53. Remove
Thin
Content

54. Thin Content
1. Use tag pages sparingly or
noindex them.
2. Edit robots.txt to block search
result pages.
3. Don’t go OTT with category pages.

55. Fix Orphaned Links

56. WTF are Orphaned Links?!

57. Orphaned Links
BlogPaws 2013 – SEO Pro -
1. Find all links pointing to
your site.
2. Remove any duplicates.
3. Check to see if these are
404 errors
4. If so, 301 redirect them
http://www.teapotcreative.co.uk/orphaned-links

58. Link Removal
Requests

59. You are not the
problem…

60. “I’m a spammer
and now Google
have banned my
site”

61. Be Polite

62. If it’s A quick fix,
just do it…

63. Lots of links?
Lots of time?
Explain and ask for
reimbursement

64. But be Fair!

65. If they disavow
your site, it won’t
hurt you.

66. Tools of the trade

67. Link Audits

68. Header Text
Body Text
Google Is
Coming For
YOU!

69. urlprofiler.com

70. Step 1: Import Links + Run Profiler

71. Step 2: Put the kettle on and wait…

72. Step 3: Marvel at the link data (and then do your audit)

75. RavenTools.com

76. Opensiteexplorer.org

77. RavenTools.com

78. RavenTools.com

79. Twitter User
Profiling

80. 1. Create a list of twitter users
2. Get a list of their last 200
tweets
3. Check those tweets for links
4. Look for trends… and reach out!
A quick howto…

81. Enter your list of
users…
Wait a few
minutes for this

82. We’re at the
end and my
ears aren’t
bleeding!

83. Why Yes. Yes
you can.
Workshop
after lunch.

84. Questions?

85. @mattbeswick
Hiddenpixel.com
Mattbeswick.co.uk
Slideshare.net/mattbeswick