B2B & B2C Lead Generation Capabilities

1. B2B & B2C Lead Generation
on Cost Per Lead
2011 Edition
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

2. Background on LeadSwell
•I am a lead generation consultant, contractor & broker with 15 years of
experience buying & selling digital direct response media. I have
unsurpassed experience with lead generation & email marketing:
www.linkedin.com/in/mattdpayne
•For 4 years I have been on my own, contracting part time for top tier
online media companies, helping create & develop lasting relationships
between buyers & sellers of acquisition media.
•I am well networked with major (& minor) B2B & B2C performance media
companies & publishers in North America, Europe, Latin America & Asia
Pacific.
• My partner’s technology serves co-registration offers on a transparent set
of sites, validates, scrubs & passes leads to clients in real-time.
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

3. A Handful of Current LeadSwell Clients
Consulting / Contracting
Engagements:
Advertisers:
Publishers:
My network expands beyond this sample to include all known and
unknown players in B2B, B2C online media & lead generation
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

4. CPL Based Service Offerings
Type 1) Publisher Hosts Lead Generation Form
A. B2B Whitepaper Syndication
B. Co-Registration
Type 2) Client Hosts Lead Generation Form
A. Link Out to Client Hosted Form
B. Solo/Standalone Email Marketing
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

5. Whitepaper Syndication
Case Study: Citrix GoToTraining
Citrix’ lead generation agency needed to reach HR decision makers to promote GoToTraining’s
training service. I distributed GoToTraining’s free .pdf whitepaper with leading HR publications
like Human Capital Media, Chief Learning Officer & HR.com.
Step 1: HR Pubs promote Citrix Whitepaper in their email list Challenge: Citrix’ lead gen agency needed
300 HR-related whitepaper leads in 1 quarter
Solution: HR whitepaper directories, email
databases & newsletters
Results: Client is happy w/lead quality & will
consider future campaigns
Step 2: Traffic driven to landing page w/whitepapers
hosted by publishers
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

6. Co-Registration
How Co-Registration Works – Step 1 of 3
An example of a site I’ve partnered with is SubmitExpress, a well trafficked site where webmasters &
small business owners go for help with search marketing. To see how offers are presented, complete
this form http://www.submitexpress.com/free-submission.html & hit “Submit Now”
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

7. Co-Registration
How Co-Registration Works – Step 2 of 3
Subsequent page contains offers. Boxes are unchecked with easy ability for end-users to
close the window @ any time. B2B co-registration offer pages monetize @ $.1-$.2 gross
per subscriber that views offers, publisher nets 50% of gross/mo for installing code once.
Client offer is
presented here.
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

8. Co-Registration
How Co-Registration Works – Step 3 of 3
With co-registration, the lead generation form is hosted on advertiser’s site. Leads are
posted to the Advertiser in real-time or batch. Traffic never leaves publisher’s site.
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

9. Co-Registration Link Out
Lead Type 2: Link Out Hosted by Client
If the advertiser prefers that the end-user register on their site, then the advertiser
redesigns the landing page to 600x600 or smaller so it can be iframed into the offers page
on slide 6. Advertiser will embed our 1x1 pixel into their lead confirmation page.
This is the client's landing
page, redesigned to 600x600
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

10. Co-Registration & Link Out
What Sites Do We Work With?
B2B:
B2C:
Int’l, offers are IP targeted to countries on sites
above & these popular LATAM sites:
Exciting! In Mar ‘11 JiWire will serve offers into WiFi
connection pages @ 500 leading hotels across the US:
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

11. Solo/Standalone Email
LeadSwell helps clients develop relevant, segmented, CAN-SPAM compliant campaigns that find
the inbox & convert. We’re well networked with large, responsible b2b & b2c emailers that
deploy targeted campaigns on CPL. Client supplies email creative, traffic is driven to landing page
hosted by client.
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

12. Structure of a Typical Pilot
• 100% Pay for Performance – CPL Pricing
• LeadSwell is 100% transparent on sites where offers are running
• Client approves presentation prior to launch
• Billing is based off of client reporting. Client only pays for net new leads- no bad
leads, duplicates, etc.
• Emphasis is on countries determined by client, but LeadSwell can generate leads
from all countries.
• 5 business day mutual out means client is not tied to any commitment
• Best efforts to fulfill campaigns asap, preference for 90-day timeline
• LeadSwell requires no setup fees
• LeadSwell can deploy an autoresponder provided by client
• Transfer is to client landing page or real-time via HTTP, XML or batch via XLS
© 2011 LeadSwell, Inc. All rights reserved. Confidential.

13. Thank You
For More Information:
Matt Payne
415.379.1328
matt@leadswell.com
Skype: mattdpayne
AIM: matthewdpayne
© 2011 LeadSwell, Inc. All rights reserved. Confidential.