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Electrivia - My Startup Project at Stanford Ignite
- 1. Electric cars Exponential growth market Recharging outside your home: FEAR! We want to solve this problem
- 3. Broken / Not Compatible 1h Busy ? No subscription
- 4. Broken / Not Compatible 1h Busy ? No subscription
- 6. Book 10:15 – 11:15 Find Book Pay Recharge cost: 2.13€ Debited next month
- 7. 1,600 1,400 1,200 1,000 800 600 400 200 0 Number of EVs in Europe 2014 2015 2016 2017 2018 2019 2020 i n t h o u s a n d s EVs Exponential growth starting in 2014 Highly fragmented plugs market Source: International Energy Agency, iea.org FR DE UK NOR NL 75%
- 8. Find Kiwhipass (FR) Hubject (DE) Gireve (FR) ChargeMap (FR) OpenChargeMap (UK) Find & Pay Find, Book & Pay Community -driven Top-down
- 9. Go to market … 2015 … Early adopters European community Critical Mass First country book & pay European book & pay 2016 Free: Find Points of Interest Optimized journeys Premium: Book & Pay 2017 Big community in first countries
- 10. Plugs Location across EU Points of interest Optimized journey 4€ / booking In-app purchase Unlimited booking Charge at any plug network FREE 4€ / month Charge at any plug network
- 11. 10.0 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Free users 70% of European EV drivers Premium users 35% of European EV drivers 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Millions of EV drivers Source: EV Drivers - International Energy Agency, iea.org EV drivers Free users Premium users
- 12. 5,000 4,000 3,000 2,000 1,000 - (1,000) (2,000) Cumulated cash flow Free cash flow 2014 2015 2016 2017 2018 2019 K€ Break-even in 2018
- 13. 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Free Services Free + Premium Services Community Find Plugs (300) k€ IT Investment 600 k€ Premium services available everywhere in Europe Break-even In 2018 Peak funding 1.3 M€ FCF (K€) (62) (229) (811) (176) 2 008 3 104 7 945 14 168 15 779 27 591
- 14. The Electrivia Team 2014 - 2016 2016 1 CEO: Marketing, Community, Business Dev. 2 R&D (App, Platform, Operations) + 2 Business developer + 2 Developer R&D (contractors or employees) 2017 on + 1 person per major region (Business Dev.) electrivia.ignite@gmail.com
- 15. The Ignite Team Adrien Arculeo Matteo Bordin Laure Canis Data management Product management Airlines booking Jeanne Parmentier Guillame Rincé Public sector innovation Large IT management
- 16. Book 10:15 – 11:15 Find Book Pay Recharge cost: 2.13€ Debited next month
Notes de l'éditeur
- Welcome Electrivia
- General use case Enter vehicle model, range left (kms) Suggestions for working plugs within the right radius appear with their associated points of interest (anything that might make a stop of at least 45mn easier) One plug can be selected and the itinerary to go there appears The plug can be booked for a certain time slot, an estimation of the recharging fees as a function of length of slot can be shown Confirmation is provided by the app through a one-time use code, as well as a reminder the time to get there Once the user arrives at the charging station, he just needs to identify himself with this code, for example by entering the code into the pinpad The recharge can begin At the end of the recharge, the user receives an alert on his smartphone about the amount of the recharge Points of difference: Booking Payment (credit card is used by the application, no need to pay at charging station) Vehicle model Points of interest (malls, restaurants, tourist attractions, other services…) Sophisticated services linked to itinerary --- For long journeys, finding best paths from point A to point B with enough recharges --- Suggestions of itineraries as a function of PoIs How to handle complicated cases for booking, to be discussed Booking is for a given time slot: length proposed automatically based on plug power, vehicle model and charge left, for a near to full recharge start proposed automatically assuming the user is driving directly to the plug The user can shorten the slot, resulting in a less than complete charge, or translate it in time. In case of person stuck in traffic or lost, the app will detect that we are getting closer to the beginning of the slot, and if the plug is free afterwards, will propose to extend the slot. The payment for plug usage should be a function of the plug network actual fees as well as how long the plug was not usable by another vehicle (opportunity cost for plug network). The user will be alerted of the end of the recharge, with the end time given at the start of the recharge, and then 10mn and 2mn before (only part of the service valid for free users) A user waiting for a plug will be able to contact the user of the vehicle blocking him. Further thinking: not to be presented How to make sure a vehicle is not just parked at this spot? We can’t…unless plug has a camera How to synchronise usage of a plug between Electrivia users and non Electrivia users? If non Electrivia user is recharging the plug, don’t show it as available -> we must know whether the plug is recharging or not Difference between free and premium users Free users and first-time users (not subscribers): can see plugs without their availability First-time users validate a time slot and then click the plug they want to book. If it is bookable, it will be booked right away, otherwise a message will say the plug is already taken. Subscribers (users with the subscription) will only see available plugs for their time slot.
- Explain market growth, cite the top countries are France, Germany, Netherlands, Norway, UK
- This is how you have to read the slide: The position of each circle tells which services are offered and where the data are fetched (just community, just networks, a little bit of both). The size of each circle is the expected size od the company, i.e. how many EV driver it will be able to effectively serve. This takes into account the countries where the product is sold and the relationships with plug networks. The color of each circle tells how dangerous this competitor is: green is not dangerous, yellow is moderately dangerous, red in dangerous. This takes into account the weight of the people behind the product and which level of flexibility they may have. The pattern tells whether there is a commercial offer planned for it or not.
- Go to market & business development : explain that we leverage on the community size to go to talk with plug networks Find + journey optimizer so you have plugs on your way
- Shall we say that ebergy price is not included?
- General use case Enter vehicle model, range left (kms) Suggestions for working plugs within the right radius appear with their associated points of interest (anything that might make a stop of at least 45mn easier) One plug can be selected and the itinerary to go there appears The plug can be booked for a certain time slot, an estimation of the recharging fees as a function of length of slot can be shown Confirmation is provided by the app through a one-time use code, as well as a reminder the time to get there Once the user arrives at the charging station, he just needs to identify himself with this code, for example by entering the code into the pinpad The recharge can begin At the end of the recharge, the user receives an alert on his smartphone about the amount of the recharge Points of difference: Booking Payment (credit card is used by the application, no need to pay at charging station) Vehicle model Points of interest (malls, restaurants, tourist attractions, other services…) Sophisticated services linked to itinerary --- For long journeys, finding best paths from point A to point B with enough recharges --- Suggestions of itineraries as a function of PoIs How to handle complicated cases for booking, to be discussed Booking is for a given time slot: length proposed automatically based on plug power, vehicle model and charge left, for a near to full recharge start proposed automatically assuming the user is driving directly to the plug The user can shorten the slot, resulting in a less than complete charge, or translate it in time. In case of person stuck in traffic or lost, the app will detect that we are getting closer to the beginning of the slot, and if the plug is free afterwards, will propose to extend the slot. The payment for plug usage should be a function of the plug network actual fees as well as how long the plug was not usable by another vehicle (opportunity cost for plug network). The user will be alerted of the end of the recharge, with the end time given at the start of the recharge, and then 10mn and 2mn before (only part of the service valid for free users) A user waiting for a plug will be able to contact the user of the vehicle blocking him. Further thinking: not to be presented How to make sure a vehicle is not just parked at this spot? We can’t…unless plug has a camera How to synchronise usage of a plug between Electrivia users and non Electrivia users? If non Electrivia user is recharging the plug, don’t show it as available -> we must know whether the plug is recharging or not Difference between free and premium users Free users and first-time users (not subscribers): can see plugs without their availability First-time users validate a time slot and then click the plug they want to book. If it is bookable, it will be booked right away, otherwise a message will say the plug is already taken. Subscribers (users with the subscription) will only see available plugs for their time slot.