SlideShare une entreprise Scribd logo

Practical guide to Google AdWords (for Brisbane Web Design Meetup Group)

•Télécharger en tant que PPT, PDF•
•
M
Matter Solutions
Technologie
1  sur  24
Presentation Google Adwords - Getting started (properly) Brisbane Web Design Meetup, 11-Dec-08 Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Advertising’s “Holy Grail” ,[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
The adverts ,[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
The adverts (2) Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
How to get an Adwords Account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Create a campaign? ,[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
First things first… ,[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
First things first ,[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
First things first ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Keyword Tool Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Keyword List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Keyword Tool (iterate) 182 more Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Create a campaign? ,[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Example Advert Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Use keywords from only one keyword group in the ad
Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Set your daily spend Use traffic estimator
Traffic Estimator Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
When happy, finalise… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Organise the campaign.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
And there’s even more… ,[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Thank you, questions? ,[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Want to help with… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Background: Ben Maden ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Future topics for BWD…? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au

Recommandé

CN Marketing - Company presentation
CN Marketing - Company presentationCN Marketing - Company presentation
CN Marketing - Company presentationCNMarketing Pty Ltd.
 
Mimiran lead capture, convert, close for consultants and service companies
Mimiran lead capture, convert, close for consultants and service companiesMimiran lead capture, convert, close for consultants and service companies
Mimiran lead capture, convert, close for consultants and service companiesReuben Swartz
 
Google Adwords for Nonprofits
Google Adwords for NonprofitsGoogle Adwords for Nonprofits
Google Adwords for Nonprofits501 Commons
 
志工台南參訪
志工台南參訪志工台南參訪
志工台南參訪longchan
 
Common SEO Mistakes by Website Designers
Common SEO Mistakes by Website DesignersCommon SEO Mistakes by Website Designers
Common SEO Mistakes by Website DesignersMatter Solutions
 
Improve your website in three simple steps
Improve your website in three simple stepsImprove your website in three simple steps
Improve your website in three simple stepsMatter Solutions
 
一碗陽春麵的回顧與主角近況
一碗陽春麵的回顧與主角近況一碗陽春麵的回顧與主角近況
一碗陽春麵的回顧與主角近況longchan
 
10 SEO Myths
10 SEO Myths10 SEO Myths
10 SEO MythsMatter Solutions
 

Recommandé

CN Marketing - Company presentation
CN Marketing - Company presentationCN Marketing - Company presentation
CN Marketing - Company presentationCNMarketing Pty Ltd.
 
Mimiran lead capture, convert, close for consultants and service companies
Mimiran lead capture, convert, close for consultants and service companiesMimiran lead capture, convert, close for consultants and service companies
Mimiran lead capture, convert, close for consultants and service companiesReuben Swartz
 
Google Adwords for Nonprofits
Google Adwords for NonprofitsGoogle Adwords for Nonprofits
Google Adwords for Nonprofits501 Commons
 
志工台南參訪
志工台南參訪志工台南參訪
志工台南參訪longchan
 
Common SEO Mistakes by Website Designers
Common SEO Mistakes by Website DesignersCommon SEO Mistakes by Website Designers
Common SEO Mistakes by Website DesignersMatter Solutions
 
Improve your website in three simple steps
Improve your website in three simple stepsImprove your website in three simple steps
Improve your website in three simple stepsMatter Solutions
 
一碗陽春麵的回顧與主角近況
一碗陽春麵的回顧與主角近況一碗陽春麵的回顧與主角近況
一碗陽春麵的回顧與主角近況longchan
 
10 SEO Myths
10 SEO Myths10 SEO Myths
10 SEO MythsMatter Solutions
 
Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for ManufacturersWRIS Web Services
 
Digital Media Marketing (1)
Digital Media Marketing (1)Digital Media Marketing (1)
Digital Media Marketing (1)Shaikh Zareen
 
Digital media marketing
Digital media marketingDigital media marketing
Digital media marketingChetan Pimpale
 
Digital Aroma - Digital Marketing Services
Digital Aroma - Digital Marketing ServicesDigital Aroma - Digital Marketing Services
Digital Aroma - Digital Marketing ServicesDigital Aroma | Digital Marketing Services - SEO Services
 
Creating a website for your business
Creating a website for your businessCreating a website for your business
Creating a website for your businessbeyondni
 
Advanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website SizzleAdvanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website SizzleAngela Leavitt
 
DC Interactive Marketing - KME Internet Marketing in Northern Virginia
DC Interactive Marketing - KME Internet Marketing in Northern VirginiaDC Interactive Marketing - KME Internet Marketing in Northern Virginia
DC Interactive Marketing - KME Internet Marketing in Northern VirginiaKME Internet Marketing
 
Smile IT Solutions - Pitchdeck
Smile IT Solutions - PitchdeckSmile IT Solutions - Pitchdeck
Smile IT Solutions - PitchdeckVeerendraSingh33
 
SMO AP WEB WORLD Business Proposal
SMO AP WEB WORLD Business ProposalSMO AP WEB WORLD Business Proposal
SMO AP WEB WORLD Business ProposalPranav Jha
 
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 PresentationIbm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentationbrzaaap
 
Channel Crossing: Get creative with PPC data to inform your digital strategy,...
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Channel Crossing: Get creative with PPC data to inform your digital strategy,...
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Internet World
 
Silverdesk eCommerce
Silverdesk eCommerce Silverdesk eCommerce
Silverdesk eCommerce benjamin saravia
 
Internetmarketingtutorial
InternetmarketingtutorialInternetmarketingtutorial
InternetmarketingtutorialEdinson Saldaña
 
FET - Company Profile
FET - Company ProfileFET - Company Profile
FET - Company ProfileThieu Nguyen
 
Wsi 10 Minute Intro Digital Marketing
Wsi 10 Minute Intro Digital MarketingWsi 10 Minute Intro Digital Marketing
Wsi 10 Minute Intro Digital MarketingWSi Yorkshire
 
Do I really need Iinternet Marketing Budget ?
Do I really need Iinternet Marketing Budget ?Do I really need Iinternet Marketing Budget ?
Do I really need Iinternet Marketing Budget ?thinkahead.net
 
Internet marketing imppp
Internet marketing impppInternet marketing imppp
Internet marketing impppVinesh Pathak
 
Medcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedMedcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedShashankDar
 
eesysite business franchise partner presentation
eesysite business franchise partner presentationeesysite business franchise partner presentation
eesysite business franchise partner presentationeesysite
 
Website Designing in Punjabi Bagh
Website Designing in Punjabi BaghWebsite Designing in Punjabi Bagh
Website Designing in Punjabi BaghGTMinfotech.com
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 

Contenu connexe

Similaire à Practical guide to Google AdWords (for Brisbane Web Design Meetup Group)

Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for ManufacturersWRIS Web Services
 
Digital Media Marketing (1)
Digital Media Marketing (1)Digital Media Marketing (1)
Digital Media Marketing (1)Shaikh Zareen
 
Digital media marketing
Digital media marketingDigital media marketing
Digital media marketingChetan Pimpale
 
Creating a website for your business
Creating a website for your businessCreating a website for your business
Creating a website for your businessbeyondni
 
Advanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website SizzleAdvanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website SizzleAngela Leavitt
 
DC Interactive Marketing - KME Internet Marketing in Northern Virginia
DC Interactive Marketing - KME Internet Marketing in Northern VirginiaDC Interactive Marketing - KME Internet Marketing in Northern Virginia
DC Interactive Marketing - KME Internet Marketing in Northern VirginiaKME Internet Marketing
 
Smile IT Solutions - Pitchdeck
Smile IT Solutions - PitchdeckSmile IT Solutions - Pitchdeck
Smile IT Solutions - PitchdeckVeerendraSingh33
 
SMO AP WEB WORLD Business Proposal
SMO AP WEB WORLD Business ProposalSMO AP WEB WORLD Business Proposal
SMO AP WEB WORLD Business ProposalPranav Jha
 
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 PresentationIbm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentationbrzaaap
 
Channel Crossing: Get creative with PPC data to inform your digital strategy,...
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Channel Crossing: Get creative with PPC data to inform your digital strategy,...
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Internet World
 
FET - Company Profile
FET - Company ProfileFET - Company Profile
FET - Company ProfileThieu Nguyen
 
Wsi 10 Minute Intro Digital Marketing
Wsi 10 Minute Intro Digital MarketingWsi 10 Minute Intro Digital Marketing
Wsi 10 Minute Intro Digital MarketingWSi Yorkshire
 
Do I really need Iinternet Marketing Budget ?
Do I really need Iinternet Marketing Budget ?Do I really need Iinternet Marketing Budget ?
Do I really need Iinternet Marketing Budget ?thinkahead.net
 
Internet marketing imppp
Internet marketing impppInternet marketing imppp
Internet marketing impppVinesh Pathak
 
Medcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedMedcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedShashankDar
 
eesysite business franchise partner presentation
eesysite business franchise partner presentationeesysite business franchise partner presentation
eesysite business franchise partner presentationeesysite
 
Website Designing in Punjabi Bagh
Website Designing in Punjabi BaghWebsite Designing in Punjabi Bagh
Website Designing in Punjabi BaghGTMinfotech.com
 

Similaire à Practical guide to Google AdWords (for Brisbane Web Design Meetup Group) (20)

Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for Manufacturers
 
Digital Media Marketing (1)
Digital Media Marketing (1)Digital Media Marketing (1)
Digital Media Marketing (1)
 
Digital media marketing
Digital media marketingDigital media marketing
Digital media marketing
 
Digital Aroma - Digital Marketing Services
Digital Aroma - Digital Marketing ServicesDigital Aroma - Digital Marketing Services
Digital Aroma - Digital Marketing Services
 
Creating a website for your business
Creating a website for your businessCreating a website for your business
Creating a website for your business
 
Advanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website SizzleAdvanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website Sizzle
 
DC Interactive Marketing - KME Internet Marketing in Northern Virginia
DC Interactive Marketing - KME Internet Marketing in Northern VirginiaDC Interactive Marketing - KME Internet Marketing in Northern Virginia
DC Interactive Marketing - KME Internet Marketing in Northern Virginia
 
Smile IT Solutions - Pitchdeck
Smile IT Solutions - PitchdeckSmile IT Solutions - Pitchdeck
Smile IT Solutions - Pitchdeck
 
SMO AP WEB WORLD Business Proposal
SMO AP WEB WORLD Business ProposalSMO AP WEB WORLD Business Proposal
SMO AP WEB WORLD Business Proposal
 
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 PresentationIbm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
 
Channel Crossing: Get creative with PPC data to inform your digital strategy,...
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Channel Crossing: Get creative with PPC data to inform your digital strategy,...
Channel Crossing: Get creative with PPC data to inform your digital strategy,...
 
Silverdesk eCommerce
Silverdesk eCommerce Silverdesk eCommerce
Silverdesk eCommerce
 
Internetmarketingtutorial
InternetmarketingtutorialInternetmarketingtutorial
Internetmarketingtutorial
 
FET - Company Profile
FET - Company ProfileFET - Company Profile
FET - Company Profile
 
Wsi 10 Minute Intro Digital Marketing
Wsi 10 Minute Intro Digital MarketingWsi 10 Minute Intro Digital Marketing
Wsi 10 Minute Intro Digital Marketing
 
Do I really need Iinternet Marketing Budget ?
Do I really need Iinternet Marketing Budget ?Do I really need Iinternet Marketing Budget ?
Do I really need Iinternet Marketing Budget ?
 
Internet marketing imppp
Internet marketing impppInternet marketing imppp
Internet marketing imppp
 
Medcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedMedcopy local-seo-marketing-converted
Medcopy local-seo-marketing-converted
 
eesysite business franchise partner presentation
eesysite business franchise partner presentationeesysite business franchise partner presentation
eesysite business franchise partner presentation
 
Website Designing in Punjabi Bagh
Website Designing in Punjabi BaghWebsite Designing in Punjabi Bagh
Website Designing in Punjabi Bagh
 

Dernier

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 

Dernier (20)

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 

Practical guide to Google AdWords (for Brisbane Web Design Meetup Group)

  • 1. Presentation Google Adwords - Getting started (properly) Brisbane Web Design Meetup, 11-Dec-08 Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 2.
  • 3.
  • 4.
  • 5. The adverts (2) Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Keyword Tool Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 12.
  • 13. Keyword Tool (iterate) 182 more Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 14.
  • 15. Example Advert Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Use keywords from only one keyword group in the ad
  • 16. Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Set your daily spend Use traffic estimator
  • 17. Traffic Estimator Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.

Notes de l'éditeur

  1. Why are online ads good? - Direct connection to consumers - Reactive, can be changed -
  2. Propects display needs though search terms
  3. Gmail same as RHS Content network - Google scans page for theme – same but coloured differently
  4. HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
  5. HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications