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Social Media for CRE Brokers

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Matt Giffune
Matt Giffune
TechnologieBusiness
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MATT GIFFUNE Assistant Vice President Boston Brokerage @mattgiffune
Social Media for Sales THE BASICS
Introduction • Who am I? • How did I get here? • Why am I here?
Key takeaways 1. Anyone can do it 2. Be who you want to be, but be unique 3. Don’t ignore it
Social Media for Sales THE WHY
What is social media and digital marketing? “…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” Danielle Sacks “The Future of Advertising” Fast Company, November 17, 2010
Why is social media relevant? • 170 million tweets daily • 3.5hr/wk watching videos online 2+ Billion • 3x more time on blogs and social media than email Internet • Over 6 million visits to JLL website each year Users • 750M FB users sharing 4B items/day • LinkedIn has over 135M members
What is social media used for? Monitor Engage Share Connect
How do I get started?
Focus
Glossary of terms Twitter LinkedIn Blogging • Tweet • Status update • SEO • Retweet • Share • Follow • Hashtag (#) • Invite • Comment • @mention • Profile • Post • List • Add • Vlog • DM Connections • Disqus • Follower • InMail • Podcast • Following • RSS
Who are you? Spectator Joins sites but doesn’t get involved Participant Reads blogs, checks status, friends others Pro Blogs, tweets often, has followers, engages others Guru Blogs often, uses twitter tools, gets mentioned, actually meets people offline, has clear message Spammer Tries to sell you things, does not share relevant content, in your face
Social Media for Sales THE HOW
How I use social media Building social proof
How I use Twitter
How I use LinkedIn
How I blog
What’s cool/not cool The most Congressman interesting man in Wiener the world
Q&A Thank you!

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Social Media for CRE Brokers

  • 1. MATT GIFFUNE Assistant Vice President Boston Brokerage @mattgiffune
  • 2. Social Media for Sales THE BASICS
  • 3. Introduction • Who am I? • How did I get here? • Why am I here?
  • 4. Key takeaways 1. Anyone can do it 2. Be who you want to be, but be unique 3. Don’t ignore it
  • 5. Social Media for Sales THE WHY
  • 6. What is social media and digital marketing? “…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” Danielle Sacks “The Future of Advertising” Fast Company, November 17, 2010
  • 7. Why is social media relevant? • 170 million tweets daily • 3.5hr/wk watching videos online 2+ Billion • 3x more time on blogs and social media than email Internet • Over 6 million visits to JLL website each year Users • 750M FB users sharing 4B items/day • LinkedIn has over 135M members
  • 8. What is social media used for? Monitor Engage Share Connect
  • 9. How do I get started?
  • 10. Focus
  • 11. Glossary of terms Twitter LinkedIn Blogging • Tweet • Status update • SEO • Retweet • Share • Follow • Hashtag (#) • Invite • Comment • @mention • Profile • Post • List • Add • Vlog • DM Connections • Disqus • Follower • InMail • Podcast • Following • RSS
  • 12. Who are you? Spectator Joins sites but doesn’t get involved Participant Reads blogs, checks status, friends others Pro Blogs, tweets often, has followers, engages others Guru Blogs often, uses twitter tools, gets mentioned, actually meets people offline, has clear message Spammer Tries to sell you things, does not share relevant content, in your face
  • 13. Social Media for Sales THE HOW
  • 14. How I use social media Building social proof
  • 15. How I use Twitter
  • 16. How I use LinkedIn
  • 18. What’s cool/not cool The most Congressman interesting man in Wiener the world