BA 328 NY Fashion Week

BA 328 Team Seminar,[object Object],Matthew Vital,[object Object],Cassie Valentin,[object Object],NY Fashion Week,[object Object]

History: The Beginning,[object Object],Fashion Week is produced by 7th on Sixth, which was originally formed by the Council of Fashion Designers of America in 1993, then acquired by IMG—a lifestyle and sports marketing and management firm (2001).,[object Object]

Council of FashionDesigners of America, Inc.,[object Object],Council of Fashion Designers of America, Inc,[object Object],Host the annual CFDA Fashion Awards (recognize the top creative talent in the industry),[object Object],Non-profit trade association that leads industry-wide initiatives,[object Object],Mobilize the membership to raise funds for charitable events (includes Target’s breast cancer, raise funds for HIV/AIDS organizations and the annual Fashion’s Night Out),[object Object],Originally founded Fashion Week in 1993,[object Object]

IMG,[object Object],is the world's premier and most diversified sports, entertainment and media company.,[object Object],Dominant force in fashion (the leading international modeling agency and pre-eminent producer of Fashion Week events around the world),[object Object],Partners include many of the world's most famous brands, media outlets, sports governing bodies, national and local governments, athletes, entertainers, models and fashion designers.,[object Object]

IMG Models,[object Object],Manages the careers of the world’s top models and trend-setting celebrities,[object Object],Offer revenue generating opportunities for a diverse and global base of talent,[object Object],Top Roster:,[object Object],Gisele Bundchen,[object Object],Kate Moss,[object Object],Heidi Klum,[object Object],Gemma Ward,[object Object],Karolina Kurkova,[object Object],Stephanie Seymour,[object Object],Carolyn Murphy,[object Object],DariaWerbowy,[object Object],Mischa Barton,[object Object],Liv Tyler,[object Object]

Fern MallisSenior Vice President of IMG Fashion.Served as Executive Director for 10 years.,[object Object],Actively involved in the growing portfolio of events around the world,[object Object],Fashion weeks in Mumbai, Moscow, Sydney & Berlin and others,[object Object],Prior to IMG, she was the Executive Director of the Council of Fashion Designers of America (CFDA) from 1991-2001,[object Object]

About Fashion Week,[object Object],A fashion industry event which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends,[object Object],Lets the industry know what's "in" and what's "out" for the season.,[object Object],The most prominent fashion weeks are held in the fashion capitals: Milan, London, New York, and Paris,[object Object]

About Fashion Week (continued),[object Object],January through March designers showcase their autumn and winter collections,[object Object],Fashion weeks must be held several months in advance of the season,[object Object],Allow the press and buyers a chance to preview fashion designs for the following season.,[object Object],Also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing,[object Object]

Previous & Current Seasons,[object Object],Sponsors & Venues,[object Object],Previous Venue:,[object Object],Bryant Park (42nd & 6th),[object Object],Previous Sponsor:,[object Object],Olympus,[object Object],Current Venue:,[object Object],Damrosch Park (Lincoln Center),[object Object],Current Sponsor:,[object Object],Mercedes-Benz,[object Object],Contact Info,[object Object],IMG Fashion 304 Park Avenue South New York, NY 10010 ,[object Object],Designers,[object Object],Media & Industry Registration,[object Object],PR, Interview/additional Press Related Inquiries,[object Object],Sponsorship,[object Object],Volunteer Opportunities,[object Object]

ScheduleNew York Fashion week usually begins the 2nd Thursday of February and September. New York Fashion Week is immediately followed by runway shows in London, Milan, and Paris.,[object Object],2010 Fall/Winter Feb 11-18, Spring/Summer Sept 9-16,[object Object],2011 Fall/Winter Feb 10-17, Spring/Summer Sept 8-16,[object Object],2012 Fall/Winter Feb 9-18, Spring/Summer Sept 13-20,[object Object],2013 Fall/Winter Feb 7-14, Spring/Summer Sept 12-19,[object Object],2014 Fall/Winter Feb 13-20, Spring/Summer Sept 11-15,[object Object],2015 Fall/Winter Feb 12-19, Spring/Summer Sept 10-17,[object Object],Mercedes-Benz Fashion Week will be moved to the Lincoln Center in Damrocsh Park starting February 2010.,[object Object],Fashion Show Dates,[object Object],Event News,[object Object]

Couture Fashion WeekFeb 12-14, 2010,[object Object],Couture – high fashion clothing created by designers that are usually custom-made,[object Object],Avant-garde clothing,[object Object],Since 2003, Couture Fashion Week has presented a series of couture and luxury fashion shows multiple times each year in NYC, Palm Beach, & other selected cities.,[object Object],The venue for Couture Fashion Week NY is the Waldorf-Astoria,[object Object],Features:,[object Object],Fine designers from around the world presenting exquisite garments and accessories,[object Object],World class entertainment,[object Object],Exhibits of art and luxury products and services,[object Object],VIP dinners and receptions,[object Object],The Couture Fashion Week Ball,[object Object]

Lady Gaga on Fashion,[object Object],Today’s current best example who wears couture/avant-garde clothing.,[object Object]

Project Runway,[object Object],Is one of the highlights of Fashion Week,[object Object],Select designers compete through challenges to make it to Fashion Week to win a grand prize and its perks.,[object Object]

Fashion’s Night OutThe year's globe-spanning,night-crawling, staggeringlysuccessful shopping extravaganza.,[object Object]

DesignersThere are many designers that show their collections at Fashion Week. Here is a list of 76 designers for this upcoming show.,[object Object],3.1 PHILLIP LIM,[object Object],ACADEMY OF ART UNIVERSITY,[object Object],ADAM,[object Object],ALEXANDRE HERCHCOVITCH,[object Object],ALLUDE,[object Object],ANDY & DEBB,[object Object],ANNA SUI,[object Object],ARGENTINE DESIGNER COLLECTIONS,[object Object],ARISE: AFRICAN PROMISE COLLECTIVE,[object Object],BADGLEY MISCHKA,[object Object],BCBGMAXAZRIA,[object Object],BRIAN REYES,[object Object],CALVIN KLEIN COLLECTION,[object Object],CARLOS MIELE,[object Object],CAROLINA HERRERA,[object Object],CESAR GALINDO,[object Object],CHADO RALPH RUCCI,[object Object],CHARLOTTE RONSON,[object Object],CHOCHENG,[object Object],CHRISTIAN SIRIANO,[object Object]

Designers (continued),[object Object],CUSTO BARCELONA,[object Object],CYNTHIA STEFFE,[object Object],DAVIDELFIN,[object Object],DENNIS BASSO,[object Object],DEREK LAM,[object Object],DIANE VON FURSTENBERG,[object Object],DKNY,[object Object],DONNA KARAN NEW YORK,[object Object],DOO.RI,[object Object],DUCKIE BROWN,[object Object],ERIN WASSON x RVCA,[object Object],GEORGES CHAKRA,[object Object],GOTTEX,[object Object],HERVÉ LÉGER by MAX AZRIA,[object Object],ISAAC MIZRAHI,[object Object],JILL STUART,[object Object],LACOSTE,[object Object],LEIFSDOTTIR,[object Object],LELA ROSE,[object Object]

Designers (continued),[object Object],MARA HOFFMAN,[object Object],MARIA PINTO,[object Object],MAX AZRIA,[object Object],MICHAEL ANGEL,[object Object],MICHAEL KORS,[object Object],MILLY by MICHELLE SMITH,[object Object],MONARCHY COLLECTION,[object Object],NANETTE LEPORE,[object Object],NARCISO RODRIGUEZ,[object Object],NICHOLAS K,[object Object],NICOLE MILLER,[object Object],PAMELLA ROLAND,[object Object],PORTS 1961,[object Object],RALPH LAUREN,[object Object],REBECCA TAYLOR,[object Object],ROSA CHÁ,[object Object],TADASHI SHOJI,[object Object],THUY,[object Object],TIBI,[object Object]

Designers (continued),[object Object],TOMMY HILFIGER,[object Object],TONI FRANCESC,[object Object],TONI MATICEVSKI,[object Object],TONYCOHEN,[object Object],TORY BURCH,[object Object],TRACY REESE,[object Object],TRIAS,[object Object],TULEH,[object Object],TWINKLE by WENLAN,[object Object],VASSILIOS KOSTETSOS,[object Object],VENEXIANA,[object Object],VIVIENNE TAM,[object Object],WHITNEY EVE,[object Object],WILLOW,[object Object],Y-3,[object Object],YEOHLEE,[object Object],YIGAL AZROUËL,[object Object],ZAC POSEN,[object Object],AND MANY MORE,[object Object]

Target Audience,[object Object],People from all over the world who are interested in the latest fashions and style,[object Object],“Fashionistas”,[object Object],Some events are invitation only for select designers showcasing collections ,[object Object]

More Random Facts,[object Object],Citywide, Fashion Week attracts approximately 232,000 attendees annually (116,000 each Fashion Week).,[object Object],Each of the Big Four is known for championing different styles – New York for sportswear; London for edgy, avant-garde design; Milan for its over-the-top yet stylish looks; and Paris for haute couture.,[object Object]

More Random Facts,[object Object],New York Fashion Week is the oldest, having been inaugurated in 1943 fashion publicist ElenorLamber who wanted to give American designers a chance to showcase their works and to draw attention away from fashion-stalwart Paris. The newest of the four is London.,[object Object],Fashion Weeks started out as trade-only events that were open to buyers and manufacturers. But over the years, they have become glamorous entertainment and media events, attracting celebrities to its hallowed front rows.,[object Object]

The Media,[object Object],Fashion Publications The Daily (cover’s NY Fashion Week),[object Object],The Fashion Mini (distributed at the most exclusive events),[object Object],Fashionweekdaily.com (captures 24/7 newsbeat of fashion),[object Object]

Marketing & Advertisements,[object Object],Provide hundreds of hours of Fashion Week programming as well as customized fashion content for worldwide distribution over every medium (including the internet such as blogs, iPods, PDAs and mobile phones),[object Object],Promote fashion at high-profile events (such as sports, lifestyle, and corporate events),[object Object],IMG’s Fashion Publications (the Daily, the Fashion MINI, Fashionweekdaily.com),[object Object]

SWOT Analysis,[object Object],Strengths,[object Object],Weaknesses,[object Object],IMG itself (in general, such as their publications and media marketing),[object Object],Industry-leading event publications for fashion insiders,[object Object],Possible failed show (factors attendance because of the economy),[object Object],Choosing the right designers for the show (try not to exclude what could be possible hit trends and styles),[object Object]

SWOT Analysis,[object Object],Opportunities,[object Object],Threats,[object Object],Similar organization to IMG,[object Object],Possibility of other events taking place during Fashion Week (however fashion week is so worldly know that it’s a 99% chance not going to happen),[object Object],American and International designers to show off their collections,[object Object],Worldwide media coverage and exposure,[object Object]

Consumer Behavior Aspects,[object Object],Psychological/Behavioral Drive,[object Object],Surround oneself by those who have similar likes,[object Object],Anticipation,[object Object],Core,[object Object],Knowledge of latest and upcoming trends to feel modern,[object Object],Love of fashion (and affiliated—i.e. beauty & hair),[object Object],Accessory,[object Object],Pure enjoyment,[object Object],“Belonging”,[object Object],Time Benefits,[object Object],Leisure,[object Object],Rewarding,[object Object]

YouTube Videos,[object Object],Interview with Fern Malis,[object Object],DHL Present Mercedes Benz Fashion Week,[object Object]

BA 328 NY Fashion Week

BA 328 NY Fashion Week

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BA 328 NY Fashion Week