5. Initial thinking about a new stimulus often
changes after it is integrated into our
Our first perceptions typically become
more embedded as time passes.
Asian face is remembered as “more
Asian” after time (Corneille, et al.,
• A “gut feeling”
• Emotionally based
• Not reflective or logic based
16. Availability Heuristic
• Estimating the likelihood of something
based on our memory of previous
occurrences (Tversky & Kahneman,
• Casino bells & lights give us the sense
that a lot of winning is going on.
• 10% of patients die in this operation.
• 90% of patients live through this
operation (Marteau, 1989).
• Condoms have 95% success rate in
• Condoms have a 5% fail-rate (Linville et
32. Receptive Language
• By 4 months babies recognize
differences in speech sounds.
• By 4 months can read lips.
• Prefer to look at the face that is making
the motion & sound.
• 7 months can distinguish sound
segments into separate words
33. Productive Language
• Follows receptive language in development.
• Can recognize incorrect noun/verb placement
before being able to speak it (Bernal, 2010).
• Deaf infants babble with their hands.
• By 10 months, babbling becomes words.
• Without exposure to other languages, babies
lose their ability to hear certain sounds (l & r
in Japanese & English natives).