Presentation describing the 2013 Digital Winners Awards program, including tips on how to submit competitive applications. Nordic tech startups should apply today at www.digitalwinners.no/apply!

1. 1
Briefing for Oslo Startups
20.09.2013 / Helge Steen-Johnsen, Vice President, New Ventures

2. 2
The Digital Winners Awards program
• Recognizing and accelerating tech entrepreneurs
The Digital Winners Awards is an annual competition created by Telenor to
recognize ICT innovators and entrepreneurs from the Nordic region, and to
help them scale their businesses.
• Last year’s winner should be familiar…
Last year, Trondheim-based digital receipt startup (and StartupLab resident!)
dSAFE was selected as the 2012 Digital Winner.
• Corporate citizenship and business goals
The Digital Winners Awards is part of our work to foster entrepreneurship,
innovation and economic vitality in the Nordic region.
We also have commercial drivers for the program that are aligned with
entrepreneurs’ own goals, including scouting technologies and teams with
potential to be partners with Telenor Group.

3. 3
Benefits for applicants, finalists and winner
• Finalists will be able to
demo their products
for 300 top executives
at the Digital Winners
Conference
• Finalists will connect
with leaders of tech,
communications, and
media companies at
awards dinner
• All applicants have
the option to receive
free media exposure
through the Digital
Winners website
3
Commercial
partnerships2 Connections1 Cash 4 Customers
• The award winner will
receive a 200.000
NOK cash grant (no
strings attached) to
grow their business
• The partnerships team
at Telenor Digital will
work with the winner
to build a commercial
partnership
• A partnership would
leverage Telenor
assets in areas like
marketing, billing and
identity management
• All applicants will
have visibility from
senior Telenor
management through
the review process
• Potential access to an
established customer
base of 150 million
consumers and
enterprises in Asia,
Eastern Europe and
Scandinavia.

4. 4
What we’re looking for
• Potential reach
Is the product or service likely to have a high take up rate? Does it have the
potential to reach users in several markets, including those outside of the
Nordic region?
• Ease of use
How simple and user friendly is the product, service or application?
• Platform scalability
Does the product or service have the potential to be used across multiple
communications platforms?
• Ecosystem contribution
Does the product or service stimulate usage of digital channels in new,
innovative ways?
• Inspiration
Will the product or service inspire players and customers to become digital and
to use digital channels?

5. 5
Tips for highly competitive applications
• Share your impact
We’ve seen successful applicants from a range of stages covering many
different topics. One of the things that unites them is their ability to tell a
compelling story about their impact (or potential impact). Evidence helps.
• Tell us how we can help
Although NOK 200.000 is great, past recipients have reported that the
relationship with Telenor was even more valuable than the cash grant. We’d
love to hear about concrete ways that our assets – from technical capabilities
to access to customers – could help accelerate your business.
• Address the evaluation criteria
This is probably pretty obvious, but it’s worth stating. Be sure to do your best
to address the evaluation criteria described in the previous slide – our jury will
be looking for them when they review your application.
• Give us stuff to see and to try
We want to explore your product and service as much as we can. If you have
screenshots, demos or live products, its to your advantage to share them.

6. 6
How to apply
• Online!
Only at www.digitalwinners.no/apply. You can even apply here today.
Please, no mail, faxes or carrier pigeons.
• By 20 October
17:00 CET. We cannot make exceptions to the deadline.
• Hassle free
The application form is designed to take under 20 minutes to complete.
• Basic questions
Contact information
One sentence summary
Details on fit with evaluation criteria
Screenshots and/or link to demo, if available

7. 7
Timeline
NOW Awards application open at
www.digitalwinners.no/apply
October 9 Meetup in Stockholm (tell your Swedish friends!)
October 10 Meetup in Copenhagen (tell your Danish friends!)
October 20 Awards applications due at 17:00 CET
Early November Awards finalists announced on Telenor.com
November 6 Awards finalists give live pitches to jury at
Telenor Centre in Fornebu
November 7 Awards winner announced at Digital Winners
Conference (finalists will receive tickets)

8. 8
Questions
• Talk to us now
Awards staff are here to answer questions, provide advice and help you
complete an application today.
• Email or call us
Contact Matt Guilford at matthew.guilford@telenor.com or +47 469 05 788.