1. Signs of Television Semiotics

4. Signifier + Signified = Sign The signifier is a physical object, eg- a sound, printed word or image. The Signified is a mental concept (bearing no necessary relationship to the signifier) The sign is the associated total which relates the two together

6. Iconic, Motivated Signs Portraits - photographs are iconic

10. Arbitrary, unmotivated signs

11. Three orders of signification

12. Second-order signs 1: myths

13. Second order signifiers

15. Second-order signs II Connotation (denotation)

18. Metaphor and Metonymy The Crown A dish Players on the World Stage

20. Paradigms and Syntagms Selective/associative (or paradigmatic) dimension (metaphor) Combinative/syntagmatic dimension (metonymy)

21. paradigmatic syntagmatic

22. Media and Genre Paragigms