My presentation at the HOW Interactive Design Conference in Chicago, 2014 — focusing on finding ways to leverage design processes and thinking to non-traditional design areas.

1. designer as
catalyst
@matthewmunoz

2. One night in 2005

3. There’s more.

4. DESIGN GOVT

5. DESIGN GOVT

6. CALL TO
ADVENTURE

7. shit got real

8. 2 years

9. SOURCE: EAMES EXHIBITION
What are the
boundaries
of design?

10. What are the
boundaries
of problems?
SOURCE: EAMES EXHIBITION

12. Theodore Roosevelt —
Far and away the best prize that
life has to offer is the chance to
work hard at Work Worth Doing.
a firm in Toronto

14. How do you build a business
focused on greening houses?
+ Get funding
+ Change minds
+ Reach “customers”
+ Make the prototype

15. MORE
QUESTIONS

16. SOURCE: UK DESIGN COUNCIL

18. Kaospilot
How do
we prepare
the next
generation
of innovators?

19. Everyday Democracy Index
How do we measure the
health of democracy?
MASS LBP + Involve
How do we engage the public
in issues that affect them
Participle
How do you we reimagine
public services?
?

20. Adaptive v. Technical challenges
ADAPTED FROM: PRACTICES OF ADAPTIVE LEADERSHIP

21. Adaptive v. Technical challenges
kind of
challenge
problem
definition
adaptive requires
learning
solution locus
requires
learning
of work
stakeholders
technical clear clear authority
ADAPTED FROM: PRACTICES OF ADAPTIVE LEADERSHIP

22. THESE
CHALLENGES
ARE
EVERYWHERE

23. technical challenge
Web design project:
XYZ.

24. technical challenge adaptive challenge
Web design project:
XYZ.
How will our company fulfill
its purpose and be relevant
to our customers?

25. technical challenge adaptive challenge
designer as problem solver
designer as catalyst
+ Forge common ground
+ Transform beliefs and attitudes
+ Shape behavior
+ Understand hopes and fears
+ Creating a web site

26. ideas

27. ideas need nurturers

28. Washington D.C.
January 2009

29. Washington D.C.
January 2009

30. SOURCE: US NATIONAL DESIGN
POLICY INITIATIVE

31. The Design Necessity
SOURCE: FEDERAL DESIGN ASSEMBLIES

33. design by default
THE NEMESIS

34. design by default
+ To what’s safe
+ To what we know
+ To how we’ve always done things
+ To our assumptions
+ To the status quo

35. cities, states, products,
services, companies,
web sites, careers, lives,
and many, many, many
more things are designed
by default.

36. cities, states, products,
services, companies,
web sites, careers, lives,
and many, many, many
more things are designed
by default. every day.

37. for the purpose of illustration:
let’s mount a campaign
against default.
military language intended.

38. but where does
default live?

39. people

40. adaptive challenge
designer as catalyst technical challenge
designer as problem solver What role will the web play in:
Let’s solve the default!!!
With a web site.
+ Forging common ground
between people?
+ Transforming people’s beliefs
and attitudes?
+ Shaping people’s behavior?
+ Understand people’s hopes
and fears ?

41. DESIGN BY
DEFAULT
DESIGN
WITH INTENT

44. SOURCE: GROWTH MAPS

47. Facilitating a journey towards
understanding, vision,
and action

48. In February 2009,
my partners and I created
New Kind.
NEWKIND.COM

49. To bring people together
to share in the adventure
of creating the future.

50. BusinessesTechnology
Governments
Social enterprises
Universities
With

51. + Engaging 30,000 innovators on the
Management Innovation eXchange (MIX)
+ Developing team-wide collaboration habits
with the IRS Design Office
+ Launching a movement for making same-sex
marriages legal in North Carolina
+ Bringing business, government, education, and
entrepreneurs together to Innovate Raleigh

52. into the unknown

53. TOOL BOX

54. Anatomy
OF A MOVEMENT
STORIES SYMBOLS
AIRWAVES

55. VISION-BASED
ACTION

56. WHAT IF?

57. BUNGEE JUMP

58. THERE IS
NO FAILURE,
JUST LEARNING
OPPORTUNITIES

59. When was the last time you
were uncomfortable?

60. Have you heard your
CALL TO
ADVENTURE?

61. thank you.
@matthewmunoz