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Sources
• Slide 1: Photo credit: Zak Suhar
• Slide 12: Photo credit: Dan Ariely “Predictably Irrational”
• Slide 14: Nudge, Sunstein and Thaler 2008
• Slide 20: Gardete, Pedro. (2015) Social Effects in the In-Flight Marketplace: Characterization and
Managerial Implications http://www.gsb.stanford.edu/insights/pedro-m-gardete-fellow-airline-
passengers-influence-what-you-buy
• Slide 22: Opower http://www.opower.com/solutions/energy-efficiency
• Slide 23: Photo Credit: http://www.forbes.com/sites/joshbersin/2014/02/19/the-myth-of-the-
bell-curve-look-for-the-hyper-performers/
• Slide 27-28: Dan Ariely Ted Talk https://www.youtube.com/watch?v=9X68dm92HVI
• Slide 29: Photo Credit: Dan Goldstein. http://www.dangoldstein.com/papers/DefaultsScience.pdf
• Slide 31: Beshears and Gino. HBR 2015. https://hbr.org/2015/05/leaders-as-decision-architects
• Slide 33: Wansink, Brian; van Ittersum, Koert. (2013). Journal of Experimental Psychology.
http://psycnet.apa.org/journals/xap/19/4/320/
• Slide 34: Dilip Soman. (2014) https://www.edx.org/course/behavioural-economics-action-
university-torontox-be101x
• Slide 36: Compromise Effect. http://en.wikipedia.org/wiki/Context_effect

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My one year journey into behavioral economics

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  • 41. Sources • Slide 1: Photo credit: Zak Suhar • Slide 12: Photo credit: Dan Ariely “Predictably Irrational” • Slide 14: Nudge, Sunstein and Thaler 2008 • Slide 20: Gardete, Pedro. (2015) Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications http://www.gsb.stanford.edu/insights/pedro-m-gardete-fellow-airline- passengers-influence-what-you-buy • Slide 22: Opower http://www.opower.com/solutions/energy-efficiency • Slide 23: Photo Credit: http://www.forbes.com/sites/joshbersin/2014/02/19/the-myth-of-the- bell-curve-look-for-the-hyper-performers/ • Slide 27-28: Dan Ariely Ted Talk https://www.youtube.com/watch?v=9X68dm92HVI • Slide 29: Photo Credit: Dan Goldstein. http://www.dangoldstein.com/papers/DefaultsScience.pdf • Slide 31: Beshears and Gino. HBR 2015. https://hbr.org/2015/05/leaders-as-decision-architects • Slide 33: Wansink, Brian; van Ittersum, Koert. (2013). Journal of Experimental Psychology. http://psycnet.apa.org/journals/xap/19/4/320/ • Slide 34: Dilip Soman. (2014) https://www.edx.org/course/behavioural-economics-action- university-torontox-be101x • Slide 36: Compromise Effect. http://en.wikipedia.org/wiki/Context_effect