The document discusses how to attract and retain "super affiliates" for lead generation. It recommends providing flexible promotion options, having the highest earnings per click in your industry of at least $0.50, and constantly improving conversion rates. Poor conversion rates can damage an advertiser's reputation amongst affiliates and drive super affiliates away. Tips include optimizing offers before placement, maintaining high earnings per click, testing landing pages, and refreshing creative materials. International opportunities exist in the UK, Canada and other English-speaking markets.