Esports - The Billion Dollar Niche
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A look at the growth and status of esports, a form of entertainment increasing in prominence and popularity
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Esports - The Billion Dollar Niche
- 1. Morehuman.Morelikeyou. 00 ©Hellocomputerallrightsreserved. 01 August 2018 The $1,5 Billion Niche
- 6. Context
- 7. Context In 2018, brands will invest $694 million in the esports industry. This will grow to $1.4 billion by 2021, representing 84% of total esports revenues.
- 8. Context Global esports revenues will reach $906 million in 2018, a year-on-year growth of +38.2%
- 10. The high projected growth of E-Sports streaming and sponsorship revenue in South Africa present an opportunity for brands to invest in these avenues early before the market is saturated with other brands.
- 11. Context The total prize money of all esports events held in 2017 reached $112 million
- 12. Tour de France Cricket IPL Golf The Open Wimbledon $23 million prize pool £2,05m £6,14m £7,86m £31,6m
- 14. Context The total Esports Audience will reach 380 million this year, a year-on-year growth of +13.5%.
- 15. 2017 most popular esports titles In 2017, League of Legends was the most watched game on Twitch, by both esports and non-esports hours. This is unsurprising, as it is the biggest esports title in the world with many popular streamers. 274,7 million hours watched 232,9 million hours watched 217,9 million hours watched 76,9 million hours watched
- 17. Context • Young: In the U.S., 75% are between the ages of 18 to 34 – with an average age of 25 (Source: Nielsen Esports Fan Insights) • (Kind of) Diverse: 16% are female, 15% are Hispanic, and 9% are African American (Source: Interpret’s New Media Measure Survey, Q2 2015 to Q2 2017) • Affluent: 43% of esports enthusiasts have an annual household income of $75,000 per year or higher (Source: Mindshare, Esports Fans: What Marketers Should Know, June 2016) • Passionate: 49% of esports enthusiasts spend most of their free time around esports (Source: Mindshare, Esports Fans: What Marketers Should Know, June 2016) The audience is
- 20. Section title As esports has developed and increasingly moved to the fringes of mainstream culture, a prevailing fear is that the participants and viewers of competitive video gaming might be wary or cynical about the increasing involvement of corporate brands. The data from the four major Western markets, however, suggests otherwise. 50- 60% of respondents have favorable responses towards brand involvement in tournaments, streams or sports events. Less than 10% gave a negative response to brand activity.
- 21. IAB: A Marketer’s Guide to Investing in eSports
- 22. Section title
- 23. IAB: A Marketer’s Guide to Investing in eSports
- 24. Context • Give up the (false) belief that gamers are antisocial • Think beyond the title • Don’t call yourself an “esports expert” because you used to play Mario Kart • Celebrate women in gaming • Look at collegiate organizations • Take a team under your wing • Document the journey Guidelines to Getting Involved
Notes de l'éditeur
- 73,5 million viewers 80,000 in stadium
- 802,4 million hours on twitch alone