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Social Commerce: What is it and why do you need it?

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Matt Moog
Matt Moog

This presentation was delivered the the Chicago Interactive Design & Development Group on Monday, February 9, 2010 by Matt Moog, the Founder & CEO of Viewpoints Network.

Business
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Social Commerce What is it and why do you need it? Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]
Quick Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The four major drivers of the web ,[object Object],[object Object],[object Object],[object Object]
The Dominance of Search
The Growth of the Social Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Influence E-Commerce
The disruption of media and advertising
The Disruption of Media & Advertising
What is Social Commerce? ,[object Object],[object Object]
The Triple Bottom Line of Social Commerce A framework for measuring ROI of your social and community efforts
The power of customer reviews
Organize conversations around products
Organize content & community to help decision making
Product Level Discussions
Soliciting ideas from your customers ,[object Object]
Insight: leverage user tagging to build affinity groups
Customer Advocacy
Help customers track their influence
The four major drivers of the web ,[object Object],[object Object],[object Object],[object Object]
Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]

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Social Commerce: What is it and why do you need it?