Online shopping space in New York is very crowded. To stand out, e-commerce optimization needs a different approach for SEO. Please call us at 1-800-353-8867 or Visit at:http://www.mattsdavidson.com/

1. www.mattsdavidson.com
Tel. 1-800-353-8867
Tel. 1-914-220-6576
Fax 1-914-372-7860
Approach to
E-Commerce SEO

2. Online shopping space in New York is
very crowded. To stand out, e-commerce
optimization needs a different approach for
SEO.

3. Tips to make your
e- commerce sites
more successful

4. On-page
Optimization

5. Maintain an on-site blog
• Create fresh content that
Google loves.
• Cultivate dedicated groups of
visitors to the site.

6. No duplicate product
descriptions
• Drags down the ranking of your own
products

7. Don’t Use Same Meta Tags
• Avoid same title and description.
• Minimize duplication of keywords.

8. Optimize Product Pages
• Place keywords.
• Allow users to rate and comment.
• Display social media buttons.
• Robust product descriptions with keywords.
• Bloggers, reviewers, critics etc. should
find value in linking to your product pages.

9. Clean URL Structure
• Human readable forms of URLs.
• Use keywords

10. Careful Internal linking
• As important as external links.
• Helps in cross-selling.

11. Off-page
Optimization

12. Build Quality Back links
• Exchange links with other sites
• Submit websites to search
engines
• Make RSS available

13. Social Networking
• Social Media Presence is a
valuable marketing tool
• Socialize on Facebook, Twitter,
Pinterest and YouTube

14. Up to date Sitemap
• Divide sitemap into logical groups.
• Create separate sitemaps for
each group.
• Keep sitemap up to date.

15. Avoid Errors

16. Lack of Product Description
• Give proper description.
• Search engines should understand
what you are selling. Use ‘alt’ text
for product images.

17. Using Technical Names
• Use popular keywords and terms to describe.
• Don’t use technical product descriptions from
manufacturers.

18. Lack of Product Reviews
• Allow users to give their ratings and feedback
• Prospective buyers gain confidence

19. No search facility
• Allow searches based on name, key
terms, and description.
• Customer would like to access desired
product quickly. If they can’t, they will go
elsewhere.

20. For the Best E-Commerce SEO in New York
777 Westchester Avenue, Suite 101
White Plains, N.Y., 10604
www.mattsdavidson.com
Call Us At:
Tel. 1-800-353-8867
Tel. 1-914-220-6576
Fax 1-914-372-7859