Presentation to Ingram Micro VTN Fall 2009 Denver Colorado

1. Social Media Optimization and Strategy Presented to the Ingram Micro VTN Fall 2009 By Matt Singley http://mattsingley.com

2. Who Am I? Senior Director of Social Media Strategy for M80, based in Los Angeles Former Ingram Micro VAR Lover of technology and people Beach Bum 2 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

3. What We’re Talking About Today What we know about social media How this affects your business How to generate revenue Tools, Tips and Tricks Interactive Discussion Send questions via Twitter to @mattsingley or use hashtag #VTNSM 3 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

4. What Is Social Media? n. Social Media [soh-shuhlmee-dee-uh] …online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity. 4 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

5. Who Is Online? Facebook user: Married (40%) average income of $61k (Biggest growth in 35-54 year olds) Twitter: Entrepreneurial , average income of $58k LinkedIn: Professional, average income of $89k 5 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

7. How This Affects Your Business B2B is still important, but it’s more than B2B now…the 2nd B is now a person! Engagement is no longer optional The bar has been raised, and “listening” isn’t enough anymore In this financial and relational economy, you cannot afford to not use social media in some capacity 7 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

8. How To Generate Sales Don’t wait for them to come to you…go out and find your customers! Add value, don’t just talk about yourself Support your ecosystem Listen to what they want…then give it to them Use social media as a touch point to develop real life relationships, then close the deal 8 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

9. Where To Start? SECURE Find what is available http://namechk.com/ Grab the big names! Twitter, Facebook, LinkedIn, YouTube Use an email alias to register (e.g. socialnetworks@mattsingley.com) 9 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

10. Where To Start? MONITOR Google Alerts Technorati/Google Blog Search Craigslist Feeds (e.g. “IT Help”) Backtype (http://backtype.com) 10 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

11. Where To Start? CREATE Blog: 1-2 times per week Facebook: 3-5 times per week Twitter: 2-3 times per day (you can do it!) 11 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

12. Where To Start? ENGAGE Just like face to face sales, social media is a two way conversation, not a podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty. 12 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

13. Tools of the Trade Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter CoTweet (http://cotweet.com) Multi-author, schedule posts, Monitor Bit.ly (http://bit.ly) A URL shortnerand tracker Google Reader (http://google.com/reader) Aggregate your keyword searches WordPress (http://wordpress.org) If you don’t have a blog, make one right away and keep it within your domain (YourCompany.com/blog) 13 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

14. Tools of the Trade CoTweet allows strategic responses and assigned tasks. Don’t let customers go unanswered! 14 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

15. Mobile Tools of the Trade iPhone: Twitterfon (easy to use, lightweight client) or Tweetdeck Blackberry: Twitterberry (everything you need) Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust 15 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

16. Ethics Disclosure, Disclosure, Disclosure! Make it clear who you are, who you work for and any other relevant affiliations from the first encounter. Disclose any business/client relationship if communicating on behalf of a third party. Comply with all laws and regulations …remember, the FTC is watching! 16 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

17. The Bottom Line Social Media is more than fun and games, it is relationship marketing. Go to where your customers are, do not wait for them to come to you. Don’t give up! Relationships take time, but they are worth it in the end. Add value, not noise. TIME + TRANSPARENCY = TRUST 17 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

18. The REAL Bottom Line TIME + TRANSPARENCY = TRU$T 18 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

19. Contact Matt Singley Twitter: http://twitter.com/mattsingley Facebook: http://facebook.com/mattsingley Blog: http://mattsingley.com/blog Office: 323-774-1269 Email: matt@mattsingley.com 19 Denver Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com