第11回Elasticsearch勉強会LT資料

1. Intimate Merger Inc.
Elasticsearch as a DMP
Kazuki Matsuda

2. about me
Kazuki Matsuda
Intimate Merger Inc. (Employees: 9)
Development Division
Job content
• IT Infra Structure
• Development of open DMP - AudienceSearch
• Such as BlueKai, Krux, Demdex

3. Elasticsearch as a DMP

4. What is DMP ?

5. DMP is …
DMP (Data Management Platform) is
• The Platform for centralized management and analyzing
• about Audience Data
• web site, e-commerce
• Internet Survey
• offline data
• others…
• to achieve the optimization of the marketing action plan

6. DMP is …
Partner Media
Internet Survey
PrivateDMP 1st Party
Ad Serving
Other Tools
Data Provider

7. DMP is …
Partner Media
Internet Survey
PrivateDMP 1st Party
Ad Serving
Other Tools
Data Provider

8. Practical use of Elasticsearch
Our DMP contains 360 Million IDs (3rd Party Cookie)
• Psychographic Data (Partner Media)
• Demographic Data (Internet Survey)
• User Agent (Access Log)
• Geographic Data (remote IP Address & JP)
• etc…
Practical use of elasticsearch
• Extraction of IDs in any conditions
• Analysis of the audience group

9. Data Flow
Update
Update
Update
JOIN
※Distinct by ID
(KVS)

10. Data Flow
Update
Update
Update
JOIN
※Distinct by ID
(KVS)

11. Data on Elasticsearch
Total Documents: 360 Million
Total Size: 1TB
Sample

12. Usage example
Case1: Ad Serving
• Target
• Female
• Age: 20-29
• Interested in trip to Hawaii
• in Tokyo
Case2: Analyzing
• Comparison of some audience groups
• Extraction of features

13. Case1: Ad Serving
Partner Media
Internet Survey
PrivateDMP 1st Party
Ad Serving
Other Tools
Data Provider

14. Case2: Analyzing
keyword: “elasticsearch"
Streaming
Streaming Engine
johtani

15. Case2: Analyzing
keyword: “elasticsearch"
Advertising

16. Case2: Analyzing
keyword: “elasticsearch"
Cyber Agent Inc.

17. Case2: Analyzing
keyword: “elasticsearch"
Male

18. Case2: Analyzing
keyword: “elasticsearch"

19. Demo

20. Thank you