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Elasticsearch as a DMP

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第11回Elasticsearch勉強会LT資料

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Elasticsearch as a DMP

  1. 1. Intimate Merger Inc. Elasticsearch as a DMP Kazuki Matsuda
  2. 2. about me Kazuki Matsuda Intimate Merger Inc. (Employees: 9) Development Division Job content • IT Infra Structure • Development of open DMP - AudienceSearch • Such as BlueKai, Krux, Demdex
  3. 3. Elasticsearch as a DMP
  4. 4. What is DMP ?
  5. 5. DMP is … DMP (Data Management Platform) is • The Platform for centralized management and analyzing • about Audience Data • web site, e-commerce • Internet Survey • offline data • others… • to achieve the optimization of the marketing action plan
  6. 6. DMP is … Partner Media Internet Survey PrivateDMP 1st Party Ad Serving Other Tools Data Provider
  7. 7. DMP is … Partner Media Internet Survey PrivateDMP 1st Party Ad Serving Other Tools Data Provider
  8. 8. Practical use of Elasticsearch Our DMP contains 360 Million IDs (3rd Party Cookie) • Psychographic Data (Partner Media) • Demographic Data (Internet Survey) • User Agent (Access Log) • Geographic Data (remote IP Address & JP) • etc… Practical use of elasticsearch • Extraction of IDs in any conditions • Analysis of the audience group
  9. 9. Data Flow Update Update Update JOIN ※Distinct by ID (KVS)
  10. 10. Data Flow Update Update Update JOIN ※Distinct by ID (KVS)
  11. 11. Data on Elasticsearch Total Documents: 360 Million Total Size: 1TB Sample
  12. 12. Usage example Case1: Ad Serving • Target • Female • Age: 20-29 • Interested in trip to Hawaii • in Tokyo Case2: Analyzing • Comparison of some audience groups • Extraction of features
  13. 13. Case1: Ad Serving Partner Media Internet Survey PrivateDMP 1st Party Ad Serving Other Tools Data Provider
  14. 14. Case2: Analyzing keyword: “elasticsearch" Streaming Streaming Engine johtani
  15. 15. Case2: Analyzing keyword: “elasticsearch" Advertising
  16. 16. Case2: Analyzing keyword: “elasticsearch" Cyber Agent Inc.
  17. 17. Case2: Analyzing keyword: “elasticsearch" Male
  18. 18. Case2: Analyzing keyword: “elasticsearch"
  19. 19. Demo
  20. 20. Thank you

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